Community Involvement Committee Meeting

Wednesday, January 23, 2013 - 4:00pm BW Boardroom (Teleconference 321-394-0700)

Attendees: Dale Coxwell (Chair), Robert Bial, Kristin Bakke, Laura Canady,

Debra Greco, Catherine Mallozzi, Phebe Powell, Geo Ropert, Rose Thron

Agenda To facilitate and be the catalyst for workforce development services

that are responsive to the employment needs of Brevard County Call to Order: Dale Coxwell Introductions Public Comment Success Stories Lisa Rice Action Items:

▪ Approval of Minutes from October 24, 2012 Dale Coxwell

▪ Addition of Measure 4B: Social Media Outreach Campaign Denise Beasley

Discussion/Information Items: Goal 1 Update

▪ Measure 2B: A Community in Motion Denise Beasley

▪ Measure 2D: Website Performance Denise Beasley

▪ Measure 4A: Jumpstart Outreach Initiative Denise Beasley Attendance Roster Adjourn

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Meeting information is always available @ brevardworkforce.com – Choose “Calendar” For questions please call 321-394-0507 TTY: 711-321-394-0507

Upcoming Meetings:

10January 2013

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23 Business Workforce Committee-8:30am-BW Boardroom

rd Community Involvement Committee-4:00pm-BW Boardroom

5February 2013

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12 Executive Committee-4:00pm-BW Boardroom th

22 Brevard Workforce Operations Committee-8:00am-BW Boardroom

nd Board Meeting & Retreat-8:00am-12:00pm-TBD

14March 2013

th E3 Committee-8:30am-BW Boardroom

4April 2013

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24 Business Workforce Committee-8:30am-BW Boardroom th Community Involvement Committee-4:00pm-BW Boardroom

7May 2013

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14 Executive Committee-4:00pm-BW Boardroom th

17 Brevard Workforce Operations Committee-8:00am-BW Boardroom

th Board Meeting-8:00am-BW Boardroom

13June 2013

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Committee-8:30am-BW Boa

Brevard Workforce Community Involvement Committee

October 24, 2012

Minutes

Members in Attendance: Robert Bial, Dale Coxwell (Chair), Debra Greco, Terry Horne (via teleconference), Catherine Mallozzi, Phebe Powell, and Geo Ropert. Members Absent: Kristin Bakke, Laura Canady, Rose Harr, and Rose Thron. Staff in Attendance: Lisa Rice, Denise Beasley, Caroline Joseph-Paul, Erica Lemp, Don Lusk, Lyn Sevin, and Jim Watson. Guests in Attendance: Linda Brandt Call to Order: Dale Coxwell called the meeting to order at 4:03pm in the Brevard Workforce (BW) Boardroom. Public Comment: There was no public comment Success Stories: Staff shared a PowerPoint presentation on BW Success Stories. Action Items:

Motion to approve the Minutes from the July 25, 2012 meeting made by Catherine Mallozzi and seconded by Phebe Powell. The motion passed unanimously and the Minutes stand approved.

Approval of Community Involvement Committee minutes of July 25, 2012

Information Items:

Staff reviewed the activities and updated the Committee on Goal 1 – ‘Convene the community and conduct community awareness campaigns regarding workforce issues’ as follows:

Committee Goal 1 Update

Staff gave an overview of the BW business services data and suggested areas of focus to increase continuous usage of business services. It was recognized that the challenge is to use outreach efforts to increase the number of businesses served, increase the use of services to the businesses, and keep businesses coming back. Health care, general occupational industries and aviation will be explored for outreach, but there is also a need to draw more employers, including Board Members, and job seekers into using EFM. Discussion followed.

Measure 1A: Annual Review of Businesses Use of BW

Periodically Brevard Workforce surveys audiences, and in particular the business audience. Measure 1B: Business Perceptions Survey Results

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The study done in 2006 focused on effective brand awareness and outreach methods. The current survey was designed to go beyond brand awareness and look at perceptions and awareness of individual service lines and the perceived value of each. The survey was distributed to several significant business groups in Brevard as well as to the current BW business customer base to reach a cross section of businesses. Data from the survey showed that BW needs to address concerns and barriers, educate businesses about BW services, remove misperceptions and reinforce efforts that are working in our favor. Staff outlined tactics to achieve greater business use and requested input from the Committee on the outreach ideas presented.

Staff reviewed the invention and implementation of BW Champions and explained that a Workforce Champion is a BW board Member, job seeker, or business customer specially selected to act as BW ambassadors within their communities. A list of potential Champions is currently being vetted by the President. Any potential candidates should be referred to the Director of Communications for appropriate vetting. An update on the implementation of the Champion program will be presented at the January CIC meeting.

Measure 2B: Champion Criteria and Purpose

Staff gave an overview of the TV Shows Community in Motion: Aviation Rising and Community in Motion: Signs of Change which aired in March and October. The shows were also the subject of a special feature in Florida Today. A report on results from the second show will be presented at the January CIC meeting.

Measure 2B: A Community in Motion

Staff also spoke about BW winning the 2012 TECHXPO Technology Cultivation award given by Congressman Posey for BizLaunch and the selection by this year’s LEAD Brevard class of BW’s proposal which will facilitate frontline staff to meet with local businesses to learn their workforce needs and challenges.

Data was presented on BW’s website performance. Measure 2D: Website Performance

Staff reported that a meeting of the Executive Directors of Central Florida, Treasure Coast and Volusia was held to discuss regional projects that might be taken on by the group. One project that surfaced immediately was Work Number. Work Number is a service that will inform workforce systems if job seekers have been hired and give employer, salary and start date. The group decided to work on this initiative first as the cost is expense and prohibitive to small regions. Staff from Brevard and Orlando was assigned to negotiate new rates and the results were presented to the entire Florida Workforce Development Association which resulted in other region participation. The regional directors will meet again in December to determine other initiatives to prioritize and pursue.

Measure 3A: Multi-Regional Action Initiatives

BW is continuing to encourage the business customer to engage in various opportunities using BW’s outreach campaign called the Jumpstart Initiative. The General Job Seeker customer

Measure 4A: Jumpstart Outreach Initiative

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continues to be responsive to the jumpstart strategy; however the Aerospace Job Seeker customer continues to be challenging. The NEG grant has a few months remaining and eligible jobseekers are being urged to take immediate action. Progress will be reported at the next CIC meeting along with the return on investment with the Aerospace campaign.

Staff presented highlights of the new five year plan which is required by the State of Florida DEO and USDOL and was submitted in draft form on 10/1/12. After reviewing the State Strategic Plan Summary and the additional local strategies, suggestions were requested from Committee members for staff to consider as the 2012-2016 Plan is developed.

2012-2016 Local Workforce Services Plan

There being no other business, Dale Coxwell adjourned the meeting at 5:00pm Respectfully submitted, Reviewed by, (signature on file) 11/6/12 (signature on file) 11/6/12Lyn Sevin Date Dale Coxwell, Chair Date

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January 23, 2013

Action Brief

Measure 4B: Social Media Outreach Campaign

Social Media efforts are in progress for Brevard Workforce (BW). The time invested in this effort is growing, social engagement is increasing and a conservative scope of social media tools are being researched and implemented. The current outreach strategy was updated as of July 2012 (Social Media Tactical plan included in packet). These social media efforts are relevant, important and a best practice for BW. The general growth and importance of social media continues to impact and shape BW’s messaging. For BW, social media offers an avenue to better serve, engage, educate, understand and communicate with our customers and community partners. Additionally, it offers many opportunities to leverage relevant information and best practices of other workforce boards and businesses across the country.

Background:

It is important to understand that social media represents a ‘give-first’ medium and a long term relationship building medium. The long term investment in this medium will help BW set the foundation for enhanced sharing of communications with referring jobseekers, employers, community partners, Workforce Champions and more.

Recommendations:

BW continues to see steady growth of organic opt-ins, engagement and interactions through the use of social media platforms. An increased effort and enhancement into this medium will perpetuate that growth which will provide BW with the opportunity to position itself as a strong community and regional resource supporting job seekers and businesses alike.

Social media activities and significant findings will be reported to the Committee as guided by these key metrics:

• Number of social shares • Audience growth by platforms (Follows/Likes/Members) • Conversions (Employ Florida/BW/Site Foot Traffic) • Web Traffic/SEO-(Sourced to social platforms) • BW brand social capital growth • On-going Data ‘Insight’ reports from each platform

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It is time to carefully watch this social media effort and measure the time and resources invested against outcomes realized. Therefore, staff recommends adding Measure 4B “Implement Social Media Outreach Campaign” and the affiliated measures noted in the matrix. The chart included in this brief details social mediums, progress and next steps.

Approve, modify or deny staff recommendations to add measure 4B and its affiliated actions.

Action:

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Social Medium Focus Metric Progress Next Steps

Facebook Postings for job seekers – keeping this medium focused on how to foster, educate & support job seekers

Q3 Goal: 10% increase in opt-ins to our BW Facebook page. Status: Currently 1,272 people have opted which is a 30% growth in organic opt-ins since 7/1/12.

On-going posting of Hot Jobs; ‘liked’ workforce board profiles; continue to ‘like’ regional business pages; customer servicing posted questions

Leveraging of best practice job seeker content reposts from other workforce boards and applicable organizations along with relevant regional business news of interest; posting of refined 360 video segments.

LinkedIn Postings for businesses--- keeping this medium focused on how to foster, educate & support businesses

Q3 Goal: 10% increase in followers. Status: Currently we have 207 followers of the BW LinkedIn page since 7/1/12.

Page graphics setup; services population; general rounding out of page content

Add more services and more robust overview and specialties. Post status updates.

Twitter General distribution, extension and proliferation of outreach related to newsworthy and original BW content: press; BW related news; success stories; expert content; story development; BW and partner initiative support

Q3Goal: 20% increase in followers. Status: Currently we have 470 followers which is a 170% increase in Twitter followers since 9/27/11.

We continue add to ‘follows’ relevant press outlets, local and regional businesses and workforce boards.

We will grow the Twitter follower base by using a mix of profile introduction, hash tag utilization and integrating high-follower count profiles into our posts. We will cross promote our Facebook page with an auto response for new followers.

YouTube Continue to utilize platform to host BW videos and support SEO best practices by properly describing and defining each video post with content rich keywords and relevance

Q3 Goal: Increase visibility of videos and views by 10%. Status: Over last 90 days BW gained 2,112 views with an estimated 4,037 minutes of BW video content watched.

We continue to post and populate our 360 video series and other video assets.

We will continue to follow other partner channel profiles. Our next steps will be to organize the posted videos into category playlist groupings to better define what topic a particular audience may be interested in.

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SOCIAL MEDIA TACTICAL PLAN

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Increase inbound leads and opt ins

Expand reach of thought leadership/expertise content

Engage, educate and excite influencers

Better understand, identify & engage potential customers

Improve customer service and satisfaction

Enhance outbound campaign program reach & effectiveness

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This plan includes the tactical objectives to be used to accomplish the following social media goals:

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Number of social shares

Audience growth by platforms (Follows/Likes/Members)

Conversions (Employ Florida/BW/Site Foot Traffic)

Web Traffic/SEO-(Sourced to social platforms)

BW brand social capital growth

On-going Data ‘Insight’ reports from each platform

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2

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Key Metrics:

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Job Seeker Best Practices

Tips

Programs

Hot Jobs

Success Stories (video/press/quotes)

Training Options/Class Details

Polls

News/Press

We recommend focusing this medium on postings for job seekers – keeping this medium focused on how to foster, educate & support job seekers

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Directing people who post questions to the right internal person

Rumor control/PR in responding to unfavorable posts/news items

Continue to ‘Like’ other pages of businesses within Brevard and branching out regionally

Implement a 2 month ‘friend introduction’-share page campaign using key staff members

We recommend focusing this medium on postings for job seekers – keeping this medium focused on how to foster, educate & support job seekers

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We recommend using this medium to accomplish the following objectives:

Press

Brevard ‘workforce’ related news

Success Stories

Expert BW content: tips; best practices; advice

Story development

Initiative support (VJF, NEG, Faith, etc.)

General distribution, extension and proliferation of outreach related to newsworthy and original BW content:

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Strategy: Utilize already existing job and news twitter profiles to rotate and weave in hot jobs posts by tagging a tweet with a target ‘high-follower count’ profile

Utilize ‘job search’ related hashtags to foster organic platform search results

Expansion of reach to on-going ‘Hot Jobs’ postings:

Goals: Increase opt-in conversions to Employ Florida and BW

Increase website traffic and awareness of BW initiatives

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Goals: Increase BW followers by— roughly (2,000 followers)

Primarily focused on businesses profiles within the region

Strategy: Increase ‘follows’ of businesses within the region and introduce the BW profile to these follows for follow-backs

Use of the hashtag to recruit new follows focused on Job Seekers

Develop and foster profile relevance by adding expert value and access to businesses and job seekers

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Increase followers to the BW Twitter profile

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Add Content: Services and more robust overview and specialties. Post status updates.

General BW Corporate Profile Building/Refinement:

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Online Video

Objectives: A

Update videos on BW site: Continue to develop 360 video series

Add company partner channel follows

Develop Video Playlist Category Groupings: Business / Job Seeker / Testimonials / Education

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Goal 1 - Convene the community and conduct community awareness regarding workforce issues Strategies:

1. Increase awareness of and use of Brevard Workforce business services 2. Increase awareness of Workforce issues and services for the purpose of garnering workforce champions and being recognized as a model

at local, state and federal levels 3. Convene multi-region planning initiatives with other workforce boards 4. Increase local awareness that improved skills lead to a better job

Strategy 1: Increase awareness of and use of Brevard Workforce business services

Measure 1A: Review data regarding businesses use of Brevard Workforce business services.

Activities Date: Budget Impact Status

Gather and analyze data regarding overall use of Brevard Workforce career centers

Annual October 2012

Completed.

Strategically act on areas where business use has declined and could be improved upon

Would begin after analysis Jan. 2013

See Measure 1B

Measure 1B: Increase use of Brevard Workforce business services Develop overall plan to increase use: targeted media relations, event participation, increased social media engagement/presence and potential Business Liaison engagement.

January 2013

Completed.

Implementation of the plan Begins in Jan 13 Plan ongoing

• Attending cultural mapping sessions with WFI regarding rebrand. Concerns: large number of EFM non-users.

• Begin LinkedIn banner advertising to educate and engage businesses, increase referral base and identify skilled labor

• Develop BW LinkedIn business profile for

PROGRAM YEAR 2012-13 GOAL 1 MEASURES & ACTIVITIES

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sharing workforce news • Increase in engagement with Chambers

to promote services • Engage Hispanic market: secure OJT

with Al Dia Today

Develop plan to increase business participation in local Virtual and on-site Job Fairs

Ongoing 2012 local Virtual Job Fair (VJF): October 29- November 2

• Total Job Seekers: 1,289(nearly 3x more than last fair)

• Total Exhibitors: 29 (less passive more engaged in the process)

• Total Jobs: 304+ (3x more than last fair)

• 71% registrants aged 30-54, 22% aged 55+. • 37% HS Diploma for 37%; 30% Masters • 22% employed, Males 56%; females 44% • 74% directed by email; 19% website

Upcoming 2013 local VJF’s:

• Fairs are tentatively scheduled

On-site recruitment events: Ladies Luxury Cleaning

• Sept. 5 -- 10 attendees Pollo Tropical

• Oct. 2, 16, 23 and Nov. 8-9, 27-28 and Dec. 7 -- 192+ attendees

The Fountains • Oct. 3 -- 6 attendees

Allegiance Security • Oct. 15 -- 16 attendees

Messer Staffing Agency • Oct. 11 -- 80 attendees

Weiser Security • Oct. 15 and Nov. 6 -- 30 attendees

Walmart • Nov. 14 -- 35 attendees

Brevard Public Schools • Dec. 5 -- 28 attendees

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Strategy 2: Increase awareness of Workforce issues and services for the purpose of garnering workforce champions and being recognized as a model at local, state and federal levels Measure 2A:Develop and implement Brevard Workforce outreach/awareness plan Develop Outreach plan for PY 12-13 and present to committee

July 2012 Completed.

Measure 2B: Garner champions and be recognized as a model on local/state/federal levels Identify champion criteria and purpose

Oct 2012 Completed.

Implement use of champions

Jan 2013 Champion selection completed. Orientation scheduled for Jan-Feb.

Develop a partnership with FLORIDA TODAY to allow ongoing promotion of information on what is needed to find, obtain and retain a job in today’s environment. (i.e. Community in Motion)

Ongoing See Measure 2B Community in Motion discussion brief attached.

Initialize efforts for model sharing (best practices) and recognition

• Participation as conference speaker • Award applications/ Awards • White papers, best practice sharing

and inclusion in Workforce 3One communities of practice

Within the PY12-13, efforts produced by BW: • Applications for (2) awards delivered to NAWB--

o Your Workforce Board elevator speech o What does your RWB do?

• President and Director of Industry Relations selected to speak at NAWB in March. (Faith in the Future and AWT Programs)

• WFI awarded BW’s Victoria Lasco, Internal Compliance Specialist of Palm Bay with Workforce Professional Academy award at December Workforce conference

Measure 2D: Ensure a cohesive voice of Brevard Workforce that is geared to increasing community understanding of industry specific issues and workforce services Deliver educational materials to multiple partners (i.e. EDC, County, municipalities, Chambers, Workforce 3One web site

ongoing Within the months of Sept.-Dec. 2012, presentations delivered by BW Staff and BL’s:

• Chambers of Commerce: 4 • Local Schools/Universities: 4 • Brevard County: 1

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• LEAD Brevard Membership: o Board staff and president BW chosen

to spearhead class project “Connecting Businesses with the Career Centers”

o BW president involvement yielded OJT’s

o BW staff speaks at Community Stakeholders Summit

• BW staff orients Brevard County managers to services and centers

• BW staff speaks at SBDC Annual Veterans Conference

• Delivered Business Perception Survey findings to survey partners, WFI and assorted Florida WIBs.

• BW BL’s and Senior Staff have a presence on: Ad Valorem Tax Abatement Council, Enterprise Zones, City planning boards, EDC advisory boards, and Chamber committees.

Brevard Workforce website content enhancements/evaluate performance of site.

Ongoing See Measure 2 D Website Performance information brief attached.

Join with United Way to deliver UWay VITA Tax Services to job seekers as an ongoing service at no-charge. This is the formal name for the Earned Income Tax Credit tax assistance program that incorporates financial planning information offered in the past.

March-May 2013

$15,000 United Way tax prep program includes:

• Increasing classes from 3 to 4 per week, 2 in Palm Bay, 2 in Rockledge

• 65% of all U Way returns prepared at BW • U Way donated 1,455 hrs assisting BW

taxpayers • BW Taxpayers saved $104,744 • Tax credits received (including EITC), totaled

$255,880 • U Way sponsors SNAP specialist at BW • Community impact of $623,878 at BW

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Strategy 3: Convene multi-regional planning initiatives with other workforce boards

Measure 3A: Initiatives that result in regional action Determine areas of interest for multi-regional planning

October 2012

• Grants and best practices: President

participating in Regional Business Services meeting

• Sharing information technology and technology resources: IT Director participating in Regional IT services meeting

• Monitor Career Center services: Engage regional mystery shopper

• Support regional manufacturing: Plan regional job fair

• Communication Directors seeking media opportunities to share resources

Strategy 4: Increase local awareness that improved skills lead to a better job Measure 4A: Implement Jumpstart Outreach Campaign Multi-media outreach July 2012 Completed.

Use multi-media outreach for training awareness, use champions who have completed training and successfully upgraded their jobs.

Begin in Oct 12 Dependent on budget availability

See Measure 4A Jumpstart information brief attached.

Measure 4B: Implement Social Media Outreach Campaign (PROPOSED)

Social media outreach July 2012 Completed.

Use social media tools to increase job seeker participation and awareness.

Ongoing See Measure 4B Social media action brief attached.

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January 23, 2013

Discussion Brief

Measure 2B: A Community in Motion

Community In Motion: “Aviation Rising” and “Signs of Change”, represents two 30-minute shows produced and marketed as part of a special collaborative partnership with Brevard Workforce, Brevard Community College and Florida Today Communications.

Background:

Community in Motion “Aviation Rising”, aired March 12, 2012 and Community in Motion “Signs of Change”, aired October 1, 2012. Signs of Change is still operating months later at:

Status:

http://www.floridatoday.com/article/20120930/BUSINESS/309300043/Community-Motion-Recommitting-reimagining-repositioning?nclick_check=1 And beyond the main online section, content is filtered by videos at: http://www.floridatoday.com/section/business12

Features within CIM 2, “Signs of Change” that directly relate to Brevard Workforce showcased the following:

• Entrepreneurship (interview with Jan Conrad, exposure for Biz Launch) • Jan and Dr. Pat Fuller/BCC (touched on collaboration and efforts to encourage and

empower entrepreneurs in Brevard) • Interview in the field with Lisa Rice on entrepreneurial support programs and receipt

and impact of new grant (BASEC grant, now called StartUp Quest) • Emergence of Space Coast Technical Network, generated out of Biz Launch, interview

with Glenn Anderson • Extraction with Ed Scott, celebrity entrepreneur lecturer at Biz Launch • Other: community innovations and entrepreneurial support on community regeneration

efforts included interview with Robin Fisher and feature on new Harris Technology Center and its potential impact.

Overview: This collaborative partnership also leveraged reporter and video production talent and effort, studio production team and media time required for show production. Both shows earned

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media dollars across a variety of mediums and marketing channels and well beyond scheduled air dates.

o Florida Today print and on line Communications and WBCC show promotions o Brevard Workforce distribution to target audiences and on web o Social sharing o Show credibility that brings increased awareness of BW programs and issues o Strengthened partner relations with Florida Today, BCC and the various show

speakers o Reusable assets for BW multi-media outreach and for shareable assets for/ with

community partners include:

Discussion:As indicated, Community in Motion has proved successful with only two shows being produced. However, it does have a cost associated with it. Since BW anticipates decreased outreach funding in the upcoming years, BW requests committee input to help prioritize three key outreach efforts so BW can determine if cuts need to be made, which one should be cut first.

The following efforts primarily target the Brevard business/ Community leader audience.

Outreach Effort Annual Expense Purpose/Results

Two Community in Motion Shows

$ 13,000 As detailed within this brief. Consider the political/partnership value points along with the ROI reported.

Business Engagement Collaborative Agreement with Three Chambers

$27,970 Titusville $7500 Melbourne $10700 Palm Bay $9770

Increased Chamber’s use of BW services. • OJT's: 18 out of more than 400 system-wide • Job Orders: 435 out of 6,000 system-wide • Media mentions/custom presentations/job

fairs: 30

EDC Annual Investment $6,700

To support an industry partner who shares and supports BW’s mission. Partnership provides opportunities for networking, business collaboration, cooperative outreach, and more.

10 county-wide billboards targeting employers

$9,390 for media space and production

To further educate and reinforce the BW ease of use, business expertise and business services that include: EWE’s, NEG/OJT’s, OJT’s and more.

Staff recommends keeping the EDC investment and a scaled down version of the billboard campaign in order to accommodate a smaller outreach budget and to find ways to engage with the Chambers without providing the same level of monetary commitment. The question for Committee input is on the priority of continuing CIM.

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January 23, 2012

Information Brief

Measure 2D: Website Performance

StatsThis quarter to quarter comparison reflects seasonal slowdown and economic distractions, such as: the national election, the sequestration threat, and Congressional inactivity. Fortunately, BW continues a growth trend year over year despite these distractions.

:

Easy Connect and Quick Inquiries:

Referring Sites:

These were the sites (non-BW, non-search) that sent the most visitors to our site.

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Visitors

o Visitors to site from July 1 to September 30, 2012: 117,608. o Visitors to site from October 1 to December 31, 2012: 99,367. o Visitors to site from October 1 to December 31, 2011: 95,687.

Hot Jobs PDF’s are posted to the BW home page and were downloaded more than 19,000 times since BW started posting them in March 2012. Despite the holiday slow down, this quarter the Hot Jobs PDFs were downloaded 6,378 times!

Did you know?

The BW site sent 43,008 visitors to EmployFlorida.com this quarter and nearly 205,000 visitors total in 2012. This is approximately 10% more traffic per month.

The Steps to Training video was launched on April 27, 2012 and to date the video has attracted 3,755 views on YouTube. The Second Community In Motion show was launched on September 30, 2012 and to date the video has attracted 376 views on YouTube. 322 of those views occurred on the video embedded in our site.

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January 23, 2013

Information Brief

Measure 4A: Jumpstart Outreach Initiative

Background

Aside from the analytical reporting made available through BW's website, social media sites, and e-media tools, the Career Center's monthly management reports effectively show the impact of the Jumpstart campaign since September 1, 2012.

: The Jumpstart Outreach campaign is continuing to prove as a successful overarching message to businesses and jobseekers alike. Key messages supporting this effort, such as “take action now” and “jumpstart your business or career with expert advice and support from Brevard Workforce” are peppered throughout all outreach mediums, including: BW website, social media, e-news blasts, collateral items and in-house flyers and the BW waiting room TV screens. Business and jobseeker customers are able to identify with these calls to action and the increased use of Brevard Workforce services demonstrates this success.

Despite the workforce trend that the months leading to the holidays (September 1-November 31) and the current economic distractions (national election, sequestration threat, Congressional inactivity) will cause a drop in numbers, BW has seen an increase in:

• Businesses provided services -- 670 vs. 569 • Services provided to businesses -- 8440 vs. 4730 • Customer visits based on Express Card usage -- 3,411 vs. 2, 807 • AWT engagement with career center staff prompted by two open house events

that yielded more than 50 attendees in Rockledge and Titusville

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Status:

Strategies included identifying, educating and engaging customers on reasons and ways take advantage of services “now” and “not to delay”.

As BW began to prepare for the ending of the NEG grant, the Jumpstart campaign focused more aggressively towards the Aerospace jobseeker and the business customer. And although the latest monthly AWT status report, published in early December, stated BW has met the NEG grant deliverable for numbers in training and has exceeded the quarterly benchmark for supportive services, BW knows there is more untapped talent to reach.

Now that NEG funding opportunities are coming to an end for the 8,060 registered AWT participants, outreach efforts have almost completely focused on messaging to participants and their potential employers, to connect with BW now and take advantage of the customized services and peer counseling readily available. Two new outreach tools that carry this message include a direct mail postcard campaign and a monthly “Launch Pad” E News blast. Additionally, Peer Counselors uncovered a few job seeker misperceptions (one must exhaust severance and unemployment benefits before accepting BW services) that outreach has converted to opportunities to educate participants.

Additional NEG Measures and Outcomes:

• In 3 months, 65 AWT participants inquired via the new “aerospaceNEG@brevardworkforce.com” email address

• In 2 months, an additional 178 AWT participants enrolled in intensive services • In 2 months, an additional 36 AWT participants enrolled in training • In 2 months, an additional 21 AWT participants enrolled in supportive services • BW gained an additional 188 AWT participants in 2 months

At the next CIC meeting, Jumpstart stats will be provided to further demonstrate overall campaign results.

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PY 2012-2013 July Oct Jan AprBakke, Kristin P A

Bial, Robert N/A P

Canady, Laura N/A A

Coxwell, Dale P P

Greco, Debra A P

Horne, Terry P P

Mallozzi, Catherine P P

Powell, Phebe P P

Ropert, Geo P P

Rose Harr N/A A

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