COMMUNITY BRAND STORY & USAGE GUIDE

INTRODUCTION

In April of 2015, the Columbus Area Chamber of Commerce identified the need for a community brand to better highlight our strengths, share our story and attract hard-working, skilled individuals and families to the Columbus area. By leveraging our new community brand - Something Good - we can effectively communicate who we are, what we have to offer and why people looking for “the good life” should choose us.

We hope you’ll join us in sharing our story - through your organization, in our community, throughout Platte County and beyond. The Columbus area is rich in opportunity, and it’s time for us to spread the word!

Why a Community Brand?

Why now?

1

BRAND STORY

This is a place where the Good Life still exists. Where we personally know our mayor and postman, and will likely bump into them at the grocery store later. Where a drive across town takes just a few minutes. Where we rest easy knowing we’re raising our families in a safe environment with good values. But we don’t just sit on the front porch drinking lemonade all day. We’ve got work to do, things to build and problems to solve. From creating products to be shipped around the world, to providing services that save lives, every day we rise early to complete an honest day’s work. Life in Columbus may not be flashy, but it’s darn good. Jobs are abundant, quality of life is high, and the people – the fabric of this community – are as authentic as you’ll find anywhere. Here, we support one another – our kids, our community, our businesses and our hometown teams. Here, we’re onto something good.

Something Good is a celebration of the GOOD things that make our community so GREAT.

2

Dine out. Make a splash. Tee off. Cheer on the home team. From our local microbrewery to our historic tavern, our state-of-the-art water park to the Platte River, live horseracing to live music in the town square, we have a little bit of everything and a lot of local flavor. Here, you can experience something good.

The following are examples of messages that support our brand.

Get involved. Make a difference. Leave your mark. Whether it’s volunteering, coaching, mentoring or contributing financially, this is a community that gives. You, too, can jump right in, lend a hand and lead the change you want to see. Here, you can do something good.

Arts & Entertainment, Attractions & Events

Philanthropy, Volunteer Work

TARGET STORIES

TARGET STORIES

Use a little elbow grease. Solve the tough problems. Invent and innovate. Come up with a better way. From small, family-owned businesses to large, international corporations and everything in between, our people feed, house, develop and improve. They don’t call us the most industrialized city in the state for nothing. Here, you can create something good.

Careers, Economic Development

Plant your feet. Dig in. Take root. Our community is just right in so many ways. It’s not too big and not too small. If you’re looking to buy your first home, cultivate lifelong friendships or start a family, look no further. Here, you can establish something good.

Education, Safety, Family, Health Care, Housing, Retail, Service

4

Use, but don’t abuse, our logo by following a few simple rules.

LOGO GUIDELINES

MAIN LOGO

OPTIONS

Pantone-2915C 80% Tint

Pantone-2915C

See morecolor suggestionson Page 6!

5

Preferred Clear Zone

Here are some colors we recommend, but feel free to select a color that matches your organization, club, team, etc.

These are the font families we use.

Handwriting

ABCDEFGHIJKLMNOPQRSTUVWXZabcdefghijklmnopqrstuvwyxz01234567890

Mr Eaves BookABCDEFGHIJKLMNOPQRSTUVWXZabcdefghijklmnopqrstuvwyxz01234567890

Mr Eaves XL SanABCDEFGHIJKLMNOPQRSTUVWXZabcdefghijklmnopqrstuvwyxz01234567890

Mr Eaves Book ItalicABCDEFGHIJKLMNOPQRSTUVWXZabcdefghijklmnopqrstuvwyxz01234567890

COLOR & TYPOGRAPHY SUGGESTIONS

!!

Pantone 710C RGB: 236-61-66CMYK: 1-91-76-0

Pantone 7746C RGB: 158-169-56CMYK: 43-21-100-0

Pantone 7697C RGB: 79-134-160

CMYK: 78-36-29-2

Pantone 7409C RGB: 230-177-33

CMYK: 10-30-100-0

6

Handwriting is availablefor download atwww.dafont.com

Mr Eaves is availablefor download atwww.typekit.com

To get your creative juices flowing, here are a few examples of how the Something Good brand can be used with your own colors and logo.

CO-BRANDING EXAMPLES

7

Don’t add photoshop filters

Don’t stretch or skew

Don’t rotate

SOMETHING

Columbus

Don’t use other fonts Don’t shrink the logo to anything smaller than 0.4 inches

INCORRECT LOGO USE

While we encourage you to have fun with the community brand and make it your own, here are

a few don’ts when using the logo.

8

Use Something Good to tell your story - whether you’re a business, an organization, a team or a school.Be creative! Just be sure you’re sharing a positive message.

USE THE BRAND

9

What’s Something Good about Columbus to you?Share your story with us!

#SomethingGoodColumbus

SHARE YOUR STORY

Something Good™ is a licensed trademark of The Columbus Area Chamber of Commerce, Columbus, NE.

All users of the Something Good brand must download and sign a user agreement.

Please contact The Columbus Area Chamber of Commerce for any more information and questions regarding usage not covered in this usage guide.402-564-2769 | chamber@megavision.com

Download logos and assets by reviewing and signing the official usage agreement at somethinggoodcolumbus.com.

10