community-based nonprofits nmi presentation · perfect powerpoint nmi presentation september 12-13,...
TRANSCRIPT
#SSIRInstitute
Perfect PowerPoint NMI Presentation
September 12-13, 2017
Heather McLeod Grant Cofounder Open Impact Twitter: @hmcgrant
#SSIRInstitute
Alexa Cortés Culwell Cofounder Open Impact Twitter: @alexaculwell
The Giving Code: Understanding and Bridging the Gaps Between New Philanthropists and
Community-Based Nonprofits
1.
2.
3.
4.
5.
6.
Review of Findings: The Giving Code
The New Philanthropists & Implications for Nonprofits
Core Elements of an Effective Pitch Deck
Audience Q&A/Reflections
Table Work: Assessing Your Readiness to Pitch
Share out, Closing
Disconnect Between New Philanthropy and Nonprofits
SUPPLY SIDE
• Growing wealth: 76,000 Millionaires • Giving has doubled in last decade • Not enough going locally • Donors disconnected from CBOs
DEMAND SIDE PHILANTHROPY NONPROFITS
• Growing need: prosperity paradox
• Nonprofits struggling; costs rising
• CBOs can’t connect to new donors
THE BARRIERS TO CONNECTION
KNOWLEDGE & INFORMATION
NETWORK & EXPERIENCE
MINDSET & LANGUAGE
EMPATHY & INSIGHT
1.
2.
3.
4.
5.
6.
Review of Findings: The Giving Code
The New Philanthropists & Implications for Nonprofits
Core Elements of an Effective Pitch Deck
Audience Q&A/Reflections
Table Work: Assessing Your Readiness to Pitch
Share out, Closing
THE GIVING JOURNEY Formative experiences shape giving The wealth event and “pause” Getting unstuck & starting to give Ramping up - accelerators Actualized philanthropy
AN IMPLICIT GIVING CODE IS DEFINED BY 5 KEY MINDSETS
PERSONAL
1 CONNECTED
2 HIGH IMPACT
3 INNOVATIVE
4 PORTFOLIO
5
Personal
DONOR BEHAVIOR
• Shaped by personal experiences &
beliefs
• Gratitude, family, faith and work
motivate their giving
1
• Start with the donor and their interests
• Understand their giving journey/stage
• Ask them reflective questions: why?
ADVICE
Connected
DONOR BEHAVIOR
• Want to build relationships with
leaders
• Learn by doing, give beyond the
dollar
• Highly networked; prefer peer-
learning
2
• Allow enough time to build a
relationship
• Find variety of ways to engage them
• Use your board to activate networks
ADVICE
High-Impact
DONOR BEHAVIOR
• Focus on root causes, not band-aids
• Systems-thinkers, obsessed with
scale
• Want to hear about outcomes/ROI,
not activities
3
• Lead with impact and the money
follows
• Simplify the complexity, reduce jargon
• Learn to tell a story with numbers
ADVICE
Innovative
DONOR BEHAVIOR
• Focus on issues not organizations
• Challenge traditional ways of thinking
• Focus on reinventing existing systems
4
• Emphasize social innovation on the
issue
• Highlight what differentiates you
• Link direct impact with systems
change
ADVICE
Portfolio
DONOR BEHAVIOR
• Approach giving as “investing”
• Use multiple vehicles & wealth
advisors
• Diversified across issues,
geographies, and organizations
5
• Understand what they give to and
why
• Offer multiple options for investing,
including an easy “yes”
ADVICE
1.
2.
3.
4.
5.
6.
Review of Findings: The Giving Code
The New Philanthropists & Implications for Nonprofits
Core Elements of an Effective Pitch Deck
Audience Q&A/Reflections
Table Work: Assessing Your Readiness to Pitch
Share out, Closing
CRAFTING A “PITCH DECK”
Two ways to create a strong narrative: • Develop a three year strategic plan written for staff and
donors
• Repackage core elements of an existing strategic plan
FUNDRAISING IS ONLY AS GOOD AS YOUR STRATEGIC THINKING
10 CORE ELEMENTS OF A NONPROFIT PITCH DECK
MISSION + "WHY” PROBLEM SOLUTION IMPACT STRATEGIES BUSINESS MODEL DIFFERENTIATORS MILESTONES THE ASK BACKGROUND INFO
1. 2. 3. 4. 5. 6. 7. 8. 9.
10.
1. CORE ELEMENTS: MISSION + WHY
2. CORE ELEMENTS: PROBLEM
3. CORE ELEMENTS: SOLUTION
4. CORE ELEMENTS: IMPACT
Key Metrics:
• 220 Paid Internships in 2017
• ~250 hours of program services per youth
• 933 youth employed 2012 – 7/2017
5. CORE ELEMENTS: STRATEGIES
6. CORE ELEMENTS: BUSINESS MODEL
7. CORE ELEMENTS: DIFFERENTIATORS
8. CORE ELEMENTS: MILESTONES Milestones
• Typically a three-year timeline with metrics
• Core operational & program milestones
9. CORE ELEMENTS: THE ASK
10. CORE ELEMENTS: BACKGROUND INFO
Background Info: Appendix Key analysis that informed your plan, such as:
• SWOT • Market analysis • Evaluation data, evidence base
And other items that inspire confidence: • Media articles • Link to 990 financials • Executive team and board bios
WHO SHOULD YOU BE LOOKING TO FOR INSPIRATION?
1.
2.
3.
4.
5.
6.
Review of Findings: The Giving Code
The New Philanthropists & Implications for Nonprofits
Core Elements of an Effective Pitch Deck
Audience Q&A/Reflections
Table Work: Assessing Your Readiness to Pitch
Share out, Closing
1.
2.
3.
4.
5.
6.
Review of findings: The Giving Code
The New Philanthropists & Implications for Nonprofits
Core Elements of an Effective Pitch Deck
Audience Q&A/Reflections
Table Work: Assessing Your Readiness to Pitch
Share out, Closing
31
Element
What it Entails
1. MISSION + WHY § What you believe – your “why”
2. PROBLEM § Explain the problem you are addressing; Use compelling data; State the market size
3. SOLUTION § Describe your intervention as a key piece to the solution
4. IMPACT § Cite core metrics, for ex: How Many? How Deeply? How $$? § Explain impact, e.g., Cost savings to tax payer
5. STRATEGIES § Cite the organization’s strategic priorities for funding
6. BUSINESS MODEL § Explain sources of revenue and key expenses (one time and ongoing) § Describe plan to sustain work § Include three-year projection of cost and key metrics
7. DIFFERENTIATORS § What makes your model unique, ex: Key capabilities, Staff and Board, Partnerships
8. MILESTONES § Typically a three-year timeline with operational and fundraising milestones + program milestones (activities, outcomes, impact)
9. BACKGROUND INFO § Key analysis that informed your plan + items that inspire confidence (financials)
10. THE ASK § An “ask” could be the total campaign goal with a specific proposal for the prospect § If it’s too soon for an ask, a next step could be to invite them to an event or site visit
10 CORE ELEMENTS OF AN EFFECTIVE PITCH DECK
Element
Readiness Rating Low – Medium - High
For lower areas, what is a next step?
1. MISSION + WHY
2. PROBLEM
3. SOLUTION
4. IMPACT
5. STRATEGIES
6. BUSINESS MODEL
7. DIFFERENTIATORS
8. MILESTONES
9. BACKGROUND
10. A CLEAR ASK
TABLE WORK: HOW READY ARE YOU TO PITCH DONORS EFFECTIVELY?
Where are you strongest? Why?
1.
2.
3.
4.
5.
6.
Review of Findings: The Giving Code
The New Philanthropists & Implications for Nonprofits
Core Elements of an Effective Pitch Deck
Audience Q&A/Reflections
Table Work: Assessing Your Readiness to Pitch
Share out, Closing