Community

• Definition: (co-located) group organized around common interests, beliefs and values and distinct from other groups

• Types: – Business Community– Academic Community– Organizational Community– Virtual Community– Neighborhood Community

Levels of Community

The Marshall School

Department

A few colleagues

Characteristics Describing An Individual’s Involvement with a Community

• Degree of identification: The extent to which your sense of self is tied to the the community. Who am I?– I am a professor in the marketing department– I am a Marshall faculty member– I am a USC professor

Marshallme Marshallme Marshallme Marshallme

How strong is your identification with Marshall?

1 2 3 4 5

3%

11%

32%

40%

14%

1. Extremely weak2. Somewhat weak3. Neither weak nor

strong4. Somewhat strong5. Very strong

Characteristics Describing an Individual’s Involvement with the Community

• Commitment: The extent to which you want to remain a part of the organization and wish to invest personal resources (time, emotional energy) to support it.

Me

Marshall

How would you describe your commitment Marshall

1 2 3 4 5

3%

9%

36%33%

19%

1. Very weak2. Weak3. Neither weak nor

strong4. Somewhat strong5. Very strong

Community Development and Sustainment Process

New member- individual

needsBoundary by

place of residence

Contact

Collaboration

Share successful

event

Personal investment in

the group

Wins (productivity)

personal honor for

being par of group

Influencing new

members to join

Need fulfillment

Sense of belonging

Learning

AccomplishmentCommitment

Pride(Self and group)

AccomplishmentVirtue for self and

group

Enthusiasm(self and group)

Trust

Security to share

Desire toGet along

How well does this model describe community development and sustainment at Marshall?

1 2 3

23%18%

60%1. Doesn’t describe well at all

2. Describes somewhat3. Describes very well

Characteristics of Communities • Cohesiveness: The extent to which members of the community

know one another, are interconnected, and stick together.

Given your own personal experiences as a faculty member at Marshall, how cohesive do you think the Marshall faculty community is?

How would you characterize the cohesiveness of Marshall’s Community

1 2 3

46%

2%

52%1. Not at all cohesive2. Somewhat cohesive3. Very cohesive

Marshall efforts that might foster community

• Weekly coffee hours• Friday all faculty receptions• Bi-annual faculty meetings• Marshall Awards ceremony• Research@Marshall newsletter• Cross-departmental seminars• Commencement exercises

How effective are these efforts?

Weekly Coffee Hours

1 2 3

76%

3%

21%

1. Not effective at all2. Somewhat effective3. Extremely effective

Friday All Faculty Receptions

1 2 3

76%

5%

19%

1. Not at all effective2. Somewhat effective3. Very effective

Bi-Annual Faculty Meetings

1 2 3

13%21%

66%1. Not at all effective2. Somewhat effective3. Very effective

End of Year Faculty and Staff Awards Ceremony

1 2 3

43%

16%

41%1. Not at all effective2. Somewhat effective3. Very effective

Research@Marshall Newsletter

1 2 3

47%

12%

41%

1. Not at all effective2. Somewhat effective3. Very effective

Cross-Departmental Seminars

1 2 3

43%

17%

40%1. Not at all effective2. Somewhat effective3. Very effective

Commencement Ceremonies

1 2 3

48%

23%

30%

1. Not at all effective2. Somewhat effective3. Very effective

How?• Potential community building activities

• Reallocating faculty space based on research interests• Eliminating departments• Creating more school-wide research seminars • Creating more school-wide events• Having a school-wide faculty research fair• Rewarding organizational contributions more heavily

in APR• Holding more frequent all school faculty meetings

devoted to brainstorming, decision making, voting• Holding a once a year all faculty-staff meeting where

faculty/staff points of intersection can be discussed

How effective would these activities be at building community at Marshall?

Reallocating faculty space based on common research interests

1 2 3

30%33%

37%1. Not at all effective2. Somewhat effective3. Very effective

Eliminating Departments

1 2 3

70%

13%17%

1. Not at all effective2. Somewhat effective3. Very effective

Creating more school wide research seminars

1 2 3

27%30%

43%1. Not at all effective2. Somewhat effective3. Very effective

Creating more school wide events

1 2 3

6%

52%

42%

1. Not at all effective2. Somewhat effective3. Very effective

Holding a school wide research fair

1 2 3

30% 28%

43%1. Not at all effective2. Somewhat effective3. Very effective

Rewarding organizational contributions more heavily in APR

1 2 3

34%

44%

21%

1. Not at all effective2. Somewhat effective3. Very effective

Having more school-wide faculty meetings devoted to brainstorming, discussion, and

decision making

1 2 3

20%

46%

34%

1. Not at all effective2. Somewhat effective3. Very effective

Holding a once a year all faculty-staff meeting where points of intersection are discussed

1 2 3

50%

21%

29%

1. Not at all effective2. Somewhat effective3. Very effective

Your ideas• What other activities are we currently

engaged in that build community?• What else can we do to build

community?– Small group discussion– Each table has 1 or 2 a team leaders– Discuss ideas and write them down– Hand them in– Wiki and solicitation of feedback