communiquest magazine - may 2015 special edition (cuba)

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"Breaking News, Travel Tips, and More for the M&I Industry"

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Visionary, Founder, and Master Coach

President

Marketing Vice President

General Comptroller

Corporate Business Director

Corporate Quality Director

Electronic Publishing

Content and Editing

Managing Director —MyDay Travel

Corporate Headquarters:

Year 8 Vol. 1, Issue 96

Jose-Manuel GARCIA [email protected] Jose-Manuel (Manolo) GARCIA [email protected] Alicia ASTUDILLO, DMCP [email protected] Trinidad SANCHEZ [email protected] Francisco BAEZA [email protected] Julia ORTIZ [email protected] Alejandro PECH [email protected] Omar GALLEGOS [email protected] Jorge OROZCO [email protected] Av. Acanceh 1-01, SM 15 Cancun, Q. Roo, 77500 Mex. Ph. +52 (998) 287-1700 www.ividmc.travel

Contents: Page

IVIDMC2 Begins Operations in

Cuba!

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Interview with Alejandro Debasa

IVIDMC2 Cuba

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Cover Subject:

Cuba Jumps on the

Tourism Bandwagon -

Discover What’s Hot! 1. Architecture

2. Beaches

3. Nature

4. Music

5. Its People

6. Resorts

7. Cuisine

8. Nightlife

9. Rum

10. Habanos

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How to Prepare the World Famous

Cuban Mojito

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DQuest.travel 11

© Copyright 2015. All Rights Reserved.

Destination Offices:

Mexico The Caribbean Central America South America

IVIDMC² Cancun & Riviera Maya Jose-Manuel (Manolo) GARCIA President [email protected]

IVIDMC² Dominican Republic Genaro ALMONTE Regional Managing Director [email protected]

IVIDMC² Guatemala, Belize, El Salvador, & Honduras

Jorge LAZO Regional Managing Director [email protected]

IVIDMC² Colombia Carolina CALDERON Regional Managing Director [email protected]

IVIDMC² Puerto Vallarta & Riviera Nayarit, Mexico City, & Central Mexico

Jaime NELO Regional Managing Director [email protected]

IVIDMC² Cuba Alejandro DEBASA Regional Managing Director [email protected]

IVIDMC² Costa Rica Sonia VARGAS Destination Manager [email protected]

IVIDMC² Brazil Andrea MAJELA Regional Managing Director [email protected]

IVIDMC² Puerto Vallarta & Riviera Nayarit

Alexandra GONZALEZ Destination Manager [email protected]

IVIDMC² Panama Ligia VARGAS Regional Managing Director [email protected]

IVIDMC² Argentina & Chile Leila GOROSITO Regional Managing Director [email protected]

IVIDMC² Los Cabos Mario FOSTER Regional Managing Director [email protected]

Follow us on...

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expectations by going the extra mile so to speak in regard to superlative service. A satis-fied client is our ultimate goal. With these lofty standards in mind, we strive to choose and only work with suppliers that meet our criteria in order to render an out-of-the-ordinary service.

After 29 eventful years in the business, IVIDMC

2 is proud of the relationships we have

forged with thousands of satisfied customers. We invite you to enjoy the pleasure of doing business with us and see for yourself that an unforgettable and successful event is feasible. You have my unfailing commitment to make you and your group look great!

Sincerely, Jose-Manuel (Manolo) GARCIA President

Message From Headquarters

As President of IVIDMC2, I

deem it an honor to run this prestigious company and continue its positioning as one of the best in the market. The canons assertively say that the customer is first, and I concur. I also agree that our

associates are the strong backbone of our company, and I consider them as my extended family. Without them we would not be where we are today.

Our company is recognized in the M&I industry as being down to earth and having an outstand-ing service-minded attitude. Our unchangeable commitment is to exceed our customers’

May 2015

Cuba offers an amazing

destination stopped in time.

This unique location makes it

ideal for M&I programs. The

historic meeting in Panama

with US President, Mr. Barack

Obama and Cuba President,

Mr. Raul Castro were the jump

start to a new era for this

island country.

The M&I infrastructure will be improving as important investments and time pass. Small to mid-size

groups can easily be accommodated, whereas, large ones will have to wait a bit. Services such as

fast internet or credit card acceptance are fast improving.

This is the right time to visit the island since it still keeps its vintage Caribbean taste. In the years to

come, Cuba will continue embracing change for the better and it will look more modern and boast

state-of-the-art tourism infrastructure. So, if you are putting together a small or medium size group

you can find iconic hotels in the main cities and prime beach resorts, such as El Nacional. Some

Spaniard brands have already been established, i.e., Barcelo, Iberostar, Melia, and Paradisus.

IVIDMC2’s long standing expertise and local know-how will help you out with your planning and

logistics for handling transfers, city tours, historic tours, water activities, dining at Paladares, special

events, and more!

IVIDMC2

Cuba invites you to come and enjoy this idyllic island, its history, charming cities, resorts,

and above all, its vibrant and lively people! As Christopher Columbus once said, discover “the most

beautiful land that human eyes have ever seen”.

IVIDMC2 Begins Operations in Cuba!

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Interview with Alejandro Debasa

IVIDMC2 Cuba CQ: Why is Cuba a trendy destination for the M&I industry?

AD: The island country has a strong magnet to the M&I industry due to its incomparable

beauty and candor of its people, its unexploited nature, and biodiversity. All the above

produces the perfect combination for fine hospitality. Cuba boasts archeological sites,

abundant fishing, sun and idyllic beaches, cruises, iconic hotels, and more! Cuba is a

country that is growing in the tourism sector. As of just a few years ago, tourism has

become an important income producing asset to the country’s economy. More and more

foreign investments are flocking to Cuba due to its potential in rendering good results. The

construction of golf courses, first class hotels, marinas, etc. have become a main priority

for the local government. Cuba is indeed trendy amongst meeting planners!

CQ: What progress is being made locally to meeting the needs of the growing

groups and incentives niche?

AD: Cuba is prioritizing the construction of new hotels in the City of Havana. The goal is to

feature modern and fully equipped hotel rooms and high end auditoriums for meetings and

events, Many important hotel chains have long been established here, such as the Melia

Cohiba, Melia Havana, Parque Central Park, among many others. These are fully

equipped to accommodate small to midsize events. Important historic events have been

held at the iconic PALCO Convention Center, which is an institution of indisputable

prestige in Cuba, specialized in events and congresses organization. It is located in one of

the most beautiful residential neighborhoods of the city and covers an area of 196,850

square feet (60,000 sq. m.) The Center organizes, promotes and carries out conventions,

congresses, symposia,

conferences, national and

international meetings,

fairs, and exhibitions. For

those who want to

combine work with pleas-

ure, as are big hotels in

the area of Varadero and

the Keys, all these same

feature set halls and

meeting rooms for events

and incentive groups.

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May 2015

CQ: What are some of the most popular activities in your agenda for customers

who visit Cuba for meetings and events?

AD: One Cuba’s main attractions is its happy and hospitable people. Mingling with the

locals in the beautiful Havana or at a beautiful beach while enjoying a refreshing mojito,

will add to the joy of our visitors. Besides that, colonial sites, historic venues, water and

beach activities, its

famous night clubs and

bars, complement each

other and are ready to

render a successful

business meeting or

congress.

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Cover Topic:

Cuba Jumps on the Tourism

Bandwagon - Discover What’s Hot!

Architecture For those who enjoy architecture,

Cuba offers a unique opportunity to

discover a blast from the past. Have

your camera ready as you are

exploring because picturesque cars

from the 1950’ s can still be found on

the road today as you are strolling

by and admiring the beautiful

colonial architecture on just about

every corner.

Beaches Cuba is a country with a privileged

coastline of 3,570 miles (5,746 km).

The paradisiacal beaches washed

by the Caribbean Sea in the South

and the Atlantic Ocean and its huge

coral reef in the North make Cuba a

paradise that is considered among

the 25 most popular and important

beach destinations in the world.

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May 2015

Nature Cuba has the most important natural habitats in

the Caribbean because of its biodiversity,

numbers of endemic species, and conservation.

Cuba shelters 4% of the world's terrestrial

species, including 6,700 different plants, 14,000

invertebrate species, and 650 vertebrates. Cuba

is also known for its rare varieties of orchids

scattered across its lush tropical forests, as well

as for its prehistoric cactus in the arid southeast,

estuaries bordered by mangroves, and one of

the most extensive coral reef systems.

Music The music of Cuba relies heavily

on its European and African

cultural backgrounds. The arrival of

thousands of African slaves to the

island over the course of three

hundred years resulted in a variety

of new musical forms. The

country's distinctive and world

famous music owes its melodic

Its people In Spanish a Cuban's way of speaking is very distinct. For example, instead of

addressing someone in Spanish as "my brother", they say, “ hey my brother”, which

speaks volumes of their unity. Cubans are hard workers; they are very resourceful,

witty, friendly, and loyal. Cubans are known for their enduring spirit under difficult

times. They rely heavily on education and like to study hard. Cubans bear rhythm in

their blood and are romantic by nature; this would explain why they were the

originators of the famous dance, danzon.

rhythm to the fusion of its African and Spanish heritages. Even to this day, the

cheerful and energetic Cuban cadence continues to exert a significant influence on

the musical styles around the world.

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Cover Topic (continued…)

Resorts Cuba offers iconic Spanish

hotels, i.e., Barcelo, Iber-

ostar, Melia, and Paradisus;

located along fine golden

sand beaches and areas

filled with pure nature.

Diving, snorkeling, yacht

rides, and a great number

of attractions make Cuba

the ideal place to relax and

enjoy a good time.

Cuisine Paladar is a term used exclusively in

Cuba referring to privately owned small

restaurants. Their food is a fusion of the

Taino customs, Spanish, African, and

Caribbean cuisines. Cuban recipes

share the wisdom of combining spices

and techniques inherited by the Taino

natives with the traditional Spanish and

African cooking, and mixed with some

Caribbean influence in spices and

flavors.

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May 2015

Rum Throughout history the Cuban rum has been recognized worldwide for its superb

quality. The long tradition of natural aging in oak casks, sugar cane of prime quality,

and the Caribbean climate greatly contribute to the unique flavor of the popular Cuban

rum. This unique combination results in a rum with an intense and unique flavor.

Habanos Cuba has an average temperature

of 77 °F (25 °C) and 79% relative

humidity. Rainfall mainly benefits

the western region, where the

greatest tobacco plantations are

located. In addition, the rich and

fertile soil greatly contributes to

the success of the Cuban cigar.

Nightlife Cabaret Tropicana and Parisién in Havana are places you cannot miss. Music is playing

just about everywhere. The famous Bodeguita del Medio and Floridita are the best known

bars due to the personalities that have patronized, such as the famous American writer

Ernest Hemingway. Countless nightclubs can be found all over the place.

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About Us...

Our Vision: To run a world-class company that sets fresh trends and establishes new standards for

best practices in the M&I industry by exceeding customer expectations.

Mission Statement: To earn and maintain our clients’ trust at each one of our destinations by

convincing them that their goals are our goals, and by delivering services that exceed industry

standards and customer expectations. We also will meet client needs by providing exceptional

product knowledge, creative solutions, cost-value and effectiveness in every measurable way. We

pride ourselves on our efficient business organization that relies on strong management systems,

ISO quality standards, and belief in the remarkable abilities of our people. Our mission also features

an infinite commitment: "To make you look great!"

Our People: IVIDMC2 has more than 150 year-round full-time associates within the entire Latin

American network with great personalities, knowledge, a caring attitude, and vast M&I business

experience!

“Yes, since 1986, we are those neatly attired people in the turquoise blue and white

uniforms. Many people call us "the Smurfs". We are knowledgeable, witty, fun to have

around, and beautiful or handsome (not necessarily in that order).”

How to Prepare the World Famous

Cuban Mojito Preparation:

In a large glass add the mint leaves,

sugar, and 3 lime wedges. Gently

crush with a muddler to release the

lime juice and mint oils. Pour in the

ice cubes. Add the white rum and the

Ingredients:

1 shot glass of white rum

Lime wedges (cut into quarters)

3 tsp sugar

10 peppermint leaves

1 cup of ice cubes

3 drops of Angostura

1/2 cup club soda

Fun Fact

Ernest Hemingway’s two favorite

drinks were daiquiris & mojitos.

Come see his signed quote: “My

mojito in the Bodeguita del Medio

and my daiquiri in the Floridita.”

3 drops of Angostura. Top

off each glass with the

club soda. Lightly stir,

garnish with the last lime

wedge, and enjoy!

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THANK YOU FOR READING

Like life in general, the M&I Industry seems to move at

the speed of light. As a committed B2B partner, we aim

to help you keep up with the latest industry news and

opportunities. CommuniQuest magazine is a valuable

tool that brings you the timely

information and analysis that you

need, with a lair for what's hot,

relevant, and interesting. I wish

you the best of success in your

quest, whatever it may be.

Jose-Manuel GARCIA

Visionary, Founder, & Master Coach

IVIDMC²

The group was well programmed and carried out. It is always great working with you. IVIDMC

2 makes

everything easy!

Fabian Loso Sisel International

The Customer is Always Right

Destinations

• Mexico • Cuba • Dominican Republic • Guatemala • Costa Rica • Panama

• Colombia • Brazil • Argentina • Chile

This portal was created to assist Meeting Planners in easily locating ideal destina-tions, hotels, services, and activities within the group market in Latin America. On this site you will find a large collection of photo-graphs and videos of selected hotels, tours, and activities that fit the needs of the M&I industry, as well as a RFP engine that will directly connect you with the hotel of your interest.

Easy to use

May 2015

Go to the menu on top of the home page and click on the destination(s) of your interest. For instance, if you want to know more about Dominican Republic for a possible group follow these steps:

From “Destinations” select Dominican Republic. Immediately you will be on the Dominican Republic home page. As with each destination, you can see 10 reasons that make each destination stand out above the rest. You can click on each photo to see even more images.

To the right side there is a submenu showing airlines, hotels, restaurants, what to see, and what to do, etc. The content of each submenu includes: property description, amenities, location (Google map), photos, videos, pdf downloads. Some properties have 360

0 photos.

You can use this site for your own presentations; feel free to use the photos and videos. From the home page menu you can easily access videos, sample programs, change the language, get connected through our social media, & contact us.

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