communifix! creative credentials
DESCRIPTION
Communifix is an Ideas Lab & Creative Hotshop. We're a one-stop solution for marketing communication, brand strategy & creative development/design solutions. With an in-house team of experienced Creative, PR, Advertising, Product, Marketing professionals we develop and implement, creative and communication solutions that deliver results for our clients in the market place.TRANSCRIPT
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delivered Simple ideas
Our lovemarks September 2014
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Our!
Our team
Our ideas lab approach
Our work
Our clients
!the ideas lab approach
To crack a good idea for every communication and make it the campaign fulcrum. To xplore and engage with customers like friends. This helps us dig deeper insights. To approach every communication challenge with an integrated marketing approach. Activate the relevant levers. To co-own the marketing teams business objectives.
Digital Public Relations
Advertising
Product Design
Internal
Retail Experience
!the ideas team KRISHANU DATTA
IDEAS PARTNER – PLANNER PR, ADVERTISING, PRODUCT, BRANDS
Experience: 14 years Agencies: Perfect Relations, Mudra, Publics Capital, Saatchi & Saatchi
Marketing: Hero Group, AIRCEL
SOURABH MOOKERJEE IDEAS PARTNER – CREATIVE
COPYWRITER, AUTHOR, CONTENT Experience: 15 years
Agencies: FCB, M&C Saatchi, Publics Brands: Hewlett Packard, Whirlpool, Jet Airways, Frito Lays and Delhi Duty Free.
SHARIQUE KHAN IDEAS PARTNER – CREATIVE
ARTIST, PAINTER, HISTORY ENTHUSIAST Winner of Cannes Bronze (2008)
Experience: 17 years Agencies: Clarion, Mudra, Rediffusion, Publics, LOWE
Brands: Nestle, Hindustan Motors, AIRTEL, HP, ABN AMRO, SAMSUNG and DABUR
IDEA TEAMS Core: ART, COPY, CONTENT, DESIGN, PACKAGING, BRAND, DIGITAL
Support: EVENTS, PR, RETAIL, AUDIO VISUAL
!Our most loved work Brand: ‘Tweens Monte Carlo’ ‘TMC’ Insight: ‘Over 45% kids in metro cities are obese*. They prefer staying indoors to play with PSP’s, Tablets & TV. Can a clothing brand inspire them to ‘COME OUTDOORS’ ? Result: ‘Yes, it did inspire kids. TMC stocks were sold out before season end in Winter 2012 and Summer 2013.
Launch. Winter 2012 Summer 2013 Winter 2013 Summer 2014
Summer TVC Launch - Winter TVC http://www.afaqs.com/news/company_briefs/index.html?id=55450_
Monte-Carlo-launches-apparel-for-tweens-and-urges-them-to-come-out-doors http://www.afaqs.com/advertising/creative_showcase/
inside.html?id=42335&media=TV&type=Indian
360 degree campaign
!Our most loved work Brand: Monte Carlo Thermal Wear’ Insight: ‘One of the biggest challenges was to break away from category cliché’s. A remarkably simple idea that captures love, sensuality and intimacy. Leaves you smiling. Result: ‘The TVC scored very high in recall and comprehension. The brand sold out stocks for the winter season.
Thermal Press Ad MonteCarlo Thermal TVC
360 degree campaign
http://www.youtube.com/watch?v=sSoy61sl2Ys
!Our most loved work Brand: Bikers Café Insight: ‘While everyone does not indulge in biking, most of us get a high with the thought of experiencing the bikers lifestyle – Road, Rugged, Women, Music and Dope! Bringing this alive was the challenge at Bikers Café. Result: ‘A complete brand re-fresh including a roaring success of Biker Café at Kolkata.
Logo & Brand Refresh
360 degree campaign
!Some more of our work
MonteCarlo Color Denim BMB Promo Thermal Wear Dealer Event GAIA Brand Campaign
Kukivon Martial Arts School TAVA Indian Fine Dine, Chicago Dabur Vatika Sun Protect Shampoo
Plantronics VL CS Barco – Click Share – DM Haldiram, Thailand Nimbuzz
!Some of our packaging work
Kailash Amrit Water and Gift Box GAIA Product Range
Monte Carlo Fine Shirts Monte Carlo T Shirts Monte Carlo – Gold Leaf Collection
Monte Carlo Winter Collection Monte Carlo Thermal Wear Monte Carlo Capri
!the digital ideas lab
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www.sollunaresort.com http://raraavis.in
www. http://radiomantra.fm http://zealth.co.in/corporate/
website design
!mobile apps
!Some of our clients
#FMCG # Fashion Apparel # Technology #Mobile & Internet Services # Food & Beverage #Education #Network Marketing