communications training 2017-18 - comms creatives: …€¦ · 2017-18 communications training...
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2017-18COMMUNICATIONS TRAINING
socialforthepeople.com
How to getmanagementbuy-in
CRISISCOMMUNICATIONS
Socialmedia
strategy
EVALUATION
Communitymanagement
ONLINE PRESS OFFICE
VIDEO
GROW YOURAUDIENCE
Facebookengagement
tactics
Creativecontent for
social media
IMPROVINGPUBLIC
ENGAGEMENT
THRIVE All our training is designed to help you shine!When you're confident & have practicalskills, nothing can stop you.
We believe the best learning takes place in anenvironment that's friendly & informal, & tailored tothe needs of the individuals on the course.
1.
As well as theory, ALL courses give communicationsprofessionals practical skills, tips & techniques thatcan be used on work projects straight away.
2.
Every delegate gains access to the private Social ForThe People Academy forum on Facebook, continuingtheir learning & sharing practice with the support ofother members.
3.
" Charity money has only one life buy ifyou transform it into social business
money, then it become a life of eternity. "
Design your own training - with exactly thetopic areas you need to gain skills in.
Tell us who the training is for: housing, localgovernment, education, charity
Choose your sector
From a menu of strategic & tacticalcommunications subjects
Pick your modules
Why waste your time going over what you already know, or areas you'llnever need to use? We provide a selection of topics you can mix & match tocreate the perfect course for you.
BESPOKE
Decide the lengthFrom a half-day, to a week of intensivetraining with ongoing mentoring & support
You'll be trained with an understanding of particular need of organisations inyour sector, so your learning is always relevant.
YOUR EXPERT TRAINER
Hel Reynolds delivers most courses & is anaward-winning communications expert &trainer.
A social media obsessive, & with vast experienceof stategy & campaigning, Hel always has freshthinking ready to inspire & upskill your team.
After ten years in local government media &digital communications, she went on to trainhundreds of commuications professionals.
Strategic and planning topics give you a framework to ensure yourcommunications work has clear direction & your team can successfullymeasure & demonstrate impact.
DESIGN YOUR OWN MASTERCLASS
Visual communications: gifs,graphics and imagery
Making subtitled videos withyour phone and laptop
Boost your Facebookengagement
Snapchat for beginners Creative social mediacopywriting with impact
Social media strategy Designing creativecommunications campaigns
Social media analytics andevaluation
Practical modules to give you practical skills, ideas & con dence. Pickthe subject areas you would like to develop. Each will give you an in-depth understanding of the topic, practical skills & access to resources.
Getting internal buy-in foryour communications
Ready-made courses
GET IN TOUCH
+44 (0)773739123919-20 Gold Tops,
Newport, NP20 4PH
[email protected] twitter.com/socialforpeople
Social media masterclass
Social media for crisiscommunications
You can also choose one of our popular one-day courses, designed to give youaccess to the latest ideas, outstanding case studies & a thorough examinationof the issues & techniques for the modern commuications professional.
The main principles of anoutstanding social mediastrategy
Facebook: tips & techniquesto boost engagement
Video: create social media-friendly films cheaply &easily
Snapchat: how it works &use cases
Twitter: techniques formore impact
Community managementtips
Charting the new wayscrisis situations unfold
Adopting the right tone
Avoiding 'The StreisandEffect'
How to respond to anangry mob
The role of Facebook &other social mediaadverts
Techniques to avoidfanning the flames
The social medianewsroom
How newsrooms usesocial media in theirwork
The elements of thesuccessful onlinenewsrooms
How to help & networkwith journalists usingsocial media
Making your content social media friendly
Tips, tricks & free toolsto make your mediarelations effective