360 creatives book
DESCRIPTION
creative strategy bookTRANSCRIPT
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360C R E A T I V E S
20 STUDENTS20 PROFESSORS20 PROFESSIONALS
This is what we discovered.
Question: How do the best students | professors | professionals think?To find an answer, we tweeted at sixty creatives, asking them to describe their professional mindsets in six verbs.
360 VERBS
WHY?We wanted a 360 degree perspective in order to understand how students learn, professionals create, and professors teach.We sought to share this insight with fellow creative strategists, to reveal their places in the industry.
We thought in terms of a linear path:
PERSPECTIVEStudent
Student
Professor Professional
Creative Analytical
CopywriterArt Director
ProducerDesigner Strategist
AccountPlanner
AccountManager
Media
Buyer Seller
StudentProfessor
Professional
We alwayslearn.teach.work.grow.
Listen
LearnQuestion
Collaborate
CreateShare
4
127
5
1
2
12
1 1
2
1
13
14
WHERETHEYARE
4
127
5
1
2
12
1 1
2
1
13
14
LONDONTEL AVIV
CHINA
2
1
1
WHOTHEYREPRESENT
LEARN, QUESTION, EXPLORE,HYPOTHESIZE, TEST, FIX
LEARN, LEARN MORE, BUILD,DESTROY, RE-BUILD, SHARE
ENVISION, CONVERSE, CONNECT,CREATE, EXECUTE, SHARE
Sydney MadgeCopywriter
Spencer AdrianAccount Planner
Taylor RichmondArt Director
@its_madgic - U of O @SpenceAdrian - U of O @TKRichyRich - U of O
students
SHARE, COLLABORATE, LISTEN,DISTILL, EXECUTE, BELIEVE
LEARN, LISTEN, DEVELOP,CREATE, EXECUTE, COMMUNICATE
MAKE, EXPERIMENT, MEET,UNDERSTAND, READ, LEARN
Chris DrachkovitchStrategist
Hana KelleyArt Director
Austin PoweWriter
@cdrachkovitch - U of O @hanakelley - U of O @yo_powe - U of O
CONCENTRATE, INITIATE, COLLABORATE, ENERGIZE, EMPOWER, PERSIST
Edward BochesBoston University
Dorothy PisarskiDrake University
David BellUniversity of Pennsylvania
@edwardboches - Advertising
professors
@profpisarski - Advertising @davidbnz - Marketing
LISTEN, CREATE, SOLVE,INVENT, BUILD, SHARE
VISION, TENACITY, DILIGENCE, PERSEVERANCE, LEVITY, FOCUS
LEARN, PRACTICE, RESEARCH,COMPARE, REFLECT, ACT
EXPERIENCE, ORGANIZE, SIMPLIFY,CLARIFY, SOPHISTICATE, UTILIZE
ASK, LISTEN, LEARN,BUILD, SHARE, TEACH
Dave AllenUniversity of Oregon
Gavin WassungPratt Institute
Joe Bob HesterUniversity of North Carolina
@DaveAtNORTH - Advertising @gavinwassung - Design @joebobhester - Advertising
Tami CannizzaroDirector of Marketing
Daniel BurkaDesign Partner
Vanessa KincaidLead of Digital Design
professionalsEMPATHIZE, SIMPLIFY, COMMUNICATE,
ITERATE, SHIP, LISTENLISTEN, UNDERSTAND, INNOVATE,COLLABORATE, EXECUTE, REWARD
PURSUE, INSPIRE, CONNECT,CREATE, PERSIST, REPEAT
@vkinc - Donna Karan International@dburka - Google@tamicann - IBM
Rob CampbellRegional Head of Strategy
Alice LeeDesigner
Dylan BoydManaging Director
@Robertc1970 - Wieden + Kennedy
HUNGRY, TO, BE,DELIGHTED, AND, SCARED
EXPLORE, OPEN, EXPERIMENT,PLAY, POLISH, SHARE
LISTEN, ASK, QUESTION,LEARN, APPLY, SIMPLIFY
@byalicelee - Dropbox @dtboyd - TechStars
LISTENLEARNQUESTION
Top Six Verbs
CREATESHARE
COLLABORATETop Six Verbs
Be curious. Balance your perspective with the ideas surrounding you.
learnlisten
question
THOUGHT process
collaborate
createshare
ACTIONprocess
Don’t let your ideas die.Act with conviction,and get something done.
Student
Student
Professor Professional
Creative Analytical
CopywriterArt Director
ProducerDesigner Strategist
AccountPlanner
AccountManager
Media
Buyer Seller
StudentProfessor
Professional
We alwayslearn.teach.work.grow.
Listen
LearnQuestion
Collaborate
CreateShare
LINEAR PERSPECTIVE
Before
We drew lines connecting students, professors, and professionals. As we received responses, our lines crossed, and revealed a universal connection. We found that direct linear paths ignore numerous possibilities. In the end, we are all connected, not by lines, nor labels: We are connected by ideas.
StudentProfessor
Professional
We alwayslearn.teach.work.grow.
Listen
LearnQuestion
Collaborate
CreateShare
Labels.Ideas.
360oPERSPECTIVE
After
Industries, job titles, and people change. But successful mindsets continue to benefit from core values, our top six verbs: listen, learn, question, collaborate, create, and share. YOU
Determine the values that impact you.What six verbs do you never want to stop doing?
Do that.YOU
image attribution: Twitter + Facebook + FreeVectorMaps.com
Kevin Carroll, Renny Gleeson, Brock Kirby, Stewart Scott-Curran, Rafael Ramirez, Rob Campbell, Vanessa Kincaid, Noah Porter, Carly Fortunato, Alice Lee, Dylan Boyd, Jon McDonald, Marc Goldberg, Tammi Cannizzaro, Olly Wood, Andrew Teman, Cam Giblin, Dan Drullinger, Daniel Burka, Maureen Barlow, Deb Morrison, Kim Sheehan, Edward Boches, Glen Griffin, Toby Hopp, Mark Levit, Dave Allen, Joe Bob Hester, Marc Smith, Ray Dahl, Dorothy Pisarski, Stephanie Cerda, Suzi Steffen, Gavin Coburn Wassung, Tracy Tuten, Erik Palmer, Aray Montalvan-Till, David Bell, Jon Satrom, Mark Lewis, Madison Kirby, Austin Powe, Spencer Adrian, Taylor Richmond, Chris Drachkovitch, Neil Kirkpatrick, Kelly Vigil, Brooklyn Brusse, Scott Proctor, Luke Hausman, Spice Walker, Hana Kelley, Mike Hobizal, Andrew Eddie, Christopher Lee, Alex Lianopoulos, Sydney Madge, Brandt Hamilton, Taylor Tsuji, Brooke Baty
Contributors
@BenTroychak @BiancaPallotta @GrantLemons
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