FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

COMMUNICATIONS PLAN

It’s a New Day with

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

Goal & Target •  Goal – To effectively communicate the transition of

financial and human resources systems to a new streamlined and automated process.

•  Target Audience – The End User Experience Group (all faculty/

staff)

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

Workday Materials Available

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

FAU Workday Co-Brand

It’s a New Day with

FAU  Brand  

Workday  Brand  

Sky  =  No  Limit  

New  Day  =  New  Process  

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

Available Communication Outlets

•  OWNED OUTLETS – Workday Website – FAU Homepage Navigation – FAU Today (shuts down 4/1/15) – MyFAU/Blackboard Web Banners – Email Blasts

•  HR Newsletter •  Faculty/Staff Targeted Email Campaign (3-4 Blasts)

– Campus Video Boards

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

Available Communication Outlets •  PAID OUTLETS

–  Large Posters (for display on campuses) – NOT RECOMMENDED •  200 posters (24” x 36”, mounted on foam core) •  $25/poster = $5,000 •  Would require a large logistical effort to maintain

–  Small Posters •  200 posters (11” x 17”) •  $165 •  Printed on 100# card stock

–  Postcards (to be distributed via Campus Mail) •  6,000 pieces (5” x 7”) •  Majority to be mailed, others for passing out •  $635 •  No postage required

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

Important Communication Topics

•  Understand target audience •  Define Workday’s functions that will be

utilized by all •  Communicate those functions through our

pipelines

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

Communication Timeline

FEB MAR APR MAY JUNE JULY

FAU Homepage Navigation    

FAU Today        

MyFAU/Blackboard                        

HR Newsletter                        

Faculty/Staff Eblast    

Campus Video Boards        

Posters                                                         Direct Mail                            

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

FAU Homepage Navigation

Add ‘Workday’

Link

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

FAU Today

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

MyFAU

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

HR Newsletter

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

Faculty/Staff Eblast

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

Campus Video Boards

FLORIDA ATLANTIC UNIVERSITY | MAKING WAVES AT FAU

Paid Executions

Direct Mail

Posters