communication field. - amal azhari - home page profile.pdfamal azhari is an international fashion...

Amal Azhari is an international fashion designer born and raised in Lebanon, developed an unpredicted gift and innate passion for design.After six years of studies in Business & Marketing Academy with a masters in International Affairs & Diplomacy, her degree gave her a ten years of experience in communication field.In 2005 she founded Amal Azhari Couture House with one employee to start drawing and designing evening bags with high end Tunics and Kaftans.Since 2006, Amal Azhari is presenting her collection during Paris Fashion Week in Paris, as the demand on her products started to raise year after year.

Azhari quickly proved that her talent surpassed any imagination. Every summer season, Amal Azhari faces all risks in designing am amazing collection completely different from the market. Her collection is always unique , one of kind and greeted with overwhelming success.Fascinated by Valentino Empire and Christian La Croix, Amal Azhari spell bound of their magical combination of colors and shades. Their designs are dedicated to the ultimate modern and twisted women with a self confidence..

About me

Amal Azhari was born in Lebanon. While studying at the Notre Dame de Louaize, Azhari decided to switch to fashion. She became the leader in the MENA region and Western Europe for designing Kaftans.

Amal Azhari, a Lebanese fashion designer, acquired over the years, an international reputation.

Her talent and infinite passion for design have made her change career direction and leave behind six years of experience in the fashion business.

In 2005, she took the leap and opened Amal Azhari Couture House with twenty employee; drawing and designing high end kaftans and tunics. The success was immediate as the demand for these pieces increased leading to the ultimate recognition in 2006 with the presence of her collection at the Paris Fashion Week, an event that she has been participating in, ever since by showcasing her own collection .Twice a year, Amal Azhari quickly proved that her talent surpassed all expectations. Every summer season, she re-questions herself and challenges norms when designing an amazing collection completely different from what the market offers. Her collections are always imaginative, one-of-a-kind and greeted with overwhelming success.

Market definitionAMAL AZHARI Couture House features high quality fabrics and high standard handicraft. Our production is

addressed to high end society around the MENA region and Europe. We fall in the tailoring industry. It is “AMAL

AZHARI” who mainly developed the market in Lebanon.

We are present in the following regions:

- Lebanon

- France: Paris – Saint Tropez –Juan les Pins – Cannes –Monte Carlo

- Italy: Sicily – Capri - Sardinia

- MEA: Dubai – Abu Dhabi – Jeddah – Riyadh - Qatar

- Brazil : Copacabana – Rio de Janeiro

- USA: Loa Angeles – Miami

Market TrendsThe market for Kaftans has strongly evolved from a traditional “in house” wear to a luxurious outfit for different

occasions. It is “Amal Azhari” with her designs of color mixing, fresh looks, unique print designs, unique fabrics

and marketing strategy that generated this change in the unique finishing. Kaftans are being the luxurious

outfit for chic occasions , beach wear , Islamic fairs, Ramadan and outings

History of the brandAmal Azhari Couture House was launched in Lebanon in 2008, being directly sold to consumers. It was spread

over the world through extensive presence in international fashion exhibitions in Paris, London, Saudi Arabia

and Dubai.

We are present in the international market through showrooms, agents’ distributors and direct sales to

international VIP people.

We produce in Lebanon and we export worldwide. Our prints and Designs are in-house creations, signed and

colored by in house graphic designers, printed abroad on special fabrics and imported to Beirut than exported

to many destinations

What Is Kaftan designing for Amal Azhari?For Amal Azhari, Kaftan designing is about speaking without having to say a word. It is usually a point of view.

Amal Azhari sketches ideas based on what she knows this woman might like. Designing kaftans is Amal Azhari

amour and this runs in her veins

What are the objectives of Kaftan designing?

. 1 to design the Kaftans according to the people preference

. 2 Kaftans will be the most confortable to wearer

. 3 The design of the Kaftan is to be according to the environment of the city / place

. 4 to increase the wholesale distribution internationally

. 5 to open in new markets

. 6 to have my brand covering as much market as possible placement in the multi-brand shops

. 7 to have a “Sous-marque” for ready-to-wear line related with same kaftan style spirit.

How to contact us?Fursan Al Haikal street

Le Chevalier Building

Beirut, Lebanon.

Phone Numbers: +961 1 785 890

+961 70 335 365

+961 3 80 24 93

Email: [email protected]

Media CoverageThe brand frequently receives international and local coverage.

• Elle Oriental (Middle East)

• Gala (Middle East)

• Layalina (Moscow and MENA region)

• Marie Claire (Middle East)

• Sharq Al Awsat

• Al- Maraa Al Yom

• Laha Magazine

• Al Oustoura

• Feiruz

• Nesrina

• Al Yakaza

• Al Balad

• Officielle Levent

• Daily Star

• Orient Le Jour

• Lamasat

• Haya

• Kuwaity newspaper

• Mondanite

• Nadine

• Kalam Al Nas

• Al Balad Newspaper

• Prestige

• Sayedati

Boheme Collection BY

AMAL AZHARI

Boheme

Collection

Boheme

Boheme

Collection

Boheme

Collection

Boheme

Boheme

Collection

Boheme

Collection

Boheme

Boheme

Collection

Boheme

Collection

Boheme

Boheme

Collection

Boheme

Collection

Boheme

Boheme

Collection

Amazonia Collection BY

AMAL AZHARI