amal assigment 2
DESCRIPTION
TRANSCRIPT
Amal Hasanain
Assigment # 2ARE YOU PAYING
ATTENTION?
Virgin Store
Before I enter the store
Before I enter the store
• The color of the store grapes my attention.• The door was open which let me feel that am
welcome.• The way the logo was written gave me the feeling of
a casual store.
Personal
• The sales people where very helpful and the treat all the customers the same with a smiling face.
• They wear a uniform and use virgin products which gave me the feeling of loyalty.
• There age between 23-29 which really match the store image.
Environment & Products
Environment
• The store has a strong red color which really grapes my attention.
• The black and white color of the floor, the high calling with the bright light, the music effect and the worm cozy atmosphere gave me a feeling that am homey which force my to stay at this place for hours.
• The store was crowded with merchandise but it wasn’t annoying because it was really unique.
Products
• The sale items are first thing you see when you enter the store.
• There is no a central display but they have many different displays all over the store.
• The product are arranged buy function which really makes it easy for the customers.
Customers
• I believe that the target audience are al most all the ages because there is a thing for every member in the family.
• When customer enter the place they definitely don’t go at the same path because everyone would go to the stand the grapes his/her attention or fulfill their needs.
• Some people enter the store for a specific things and some just for fun because it’s a really fun place and they can stay up to one hour.