communication across functional areas

8/4/2019 Communication Across Functional Areas

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ion Across Functio

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Peter Drucker: “ The purpose of business is not to make a sale, but to

make and keep a customer”

Propagating information

P’s of marketing

ARKETING COMMUNICATION



Cost per exposure

Quality of exposure

Density of prospective customersØ

FFICIENCY OF MEDIUM



Making the first sales callSelling when the sales representative is not there

Competitors information

Presenting a selling message

Arming the sales representativeKeeping current customers

IRECT VERSUS INDIRECT SELLING

OW MARKETING COMMUNICATION WORKS



IRECT SALES CALLMore Persuasive and powerful

Closely and directly related to a saleAn expensive proposition

1.2.

NDIRECT SALES CALLConcise, uniform and ubiquitousGets in the door where sales reps sometimes cannotDifficult to documentCosts only a few dollars



Project communication

Projects communicating the status Project team reporting to Managers

Manager to clients and stakeholders

Status are communicated through Status meetings

Status reports

ROJECT MANAGEMENT COMMUNICATION ROJECT MANAGEMENT COMMUNICATION



ommunication needs for eachstakeholder Mandatory

Informational

Marketing

Mandatory

◦ Project status report

◦ Status meeting

◦ Meeting with the steering committee

◦ Report to shareholders and board of directors

ANAGING PROJECT COMMUNICATION ANAGING PROJECT COMMUNICATION



Informational

◦ Awareness building sessions

◦Deliverables placed in common repository

◦ Project information on website

Marketing

◦ Project newsletters◦ Meetings the key stakeholders

◦ Visits to various locations and departments

◦ Positive image



Small Projects Medium Projects Large Projects

mall Projects

◦ Reporting to the manager

◦ Manager sending the update to stakeholders

◦

Project status meeting

DEAL PROJECT COMMUNICATION MIX DEAL PROJECT COMMUNICATION MIX



edium Projects Status report to all stakeholders

Status report by Project team members Financial information on a monthly basis

arge Projects Proactive communication.

Communication plan.



Techniques and communications used by the organizations tocommunicate with their employees.

Some employee benefits

Promotions Compensation packages

Training

Personalized counseling

Retirement benefits

UMAN RESOURCE COMMUNICATION UMAN RESOURCE COMMUNICATION



Company’s overall performance

Major capital expenditures undertaken

Profitability performance

Stock market performance

Data conveyed to Stakeholders Shareholders Financial institutions Financial analysts

q

INANCIAL COMMUNICATION



Company at a glance Board of directors

Their tenure and compensation Company’s memorandum Present and proposed line of business Major brand and products & major innovation Social responsibility and obligation

Chairman’s message Achievements of company regarding tie-ups, strategic

alliance, mergers etc.



Outlook

Share price information

Company’s stock including price and volume date Daily close and open positions Market capitalization

Historical highs and lows

Balance sheet, Income statement It is the backbone of all Total financial statements

Trading worldwide



Investor relation releases Important news about company

Prevent that news with relevance to share price

Financial calendar

q

Merger

New capital structure New Business philosophy.

IPO

Fresh capital, Effects EPS, Market prices, Shareholder stakes,Capital etc

q

ü



:nformation System Evolution:nformation System Evolution

DataProcessing

M a n a g e m e n t R e p o r t i n g

DecisionSupport

Strategic &End User

ElectronicCommerce

1950-1960 1960-1970 1970-1980 1980-1990 1990-2000+

ElectronicDataProcessing- TPS

ManagementInformationSystems Decision

SupportSystems- Ad hocReports

End User ComputingExec Info Sys

Expert SystemsSIS

ElectronicBusiness &Commerce-InternetworkedE-Business &Commerce




DataProcessing


DecisionSupport

Strategic &End User

ElectronicCommerce

1950-1960 1960-1970 1970-1980 1980-1990 1990-2000+





Expert SystemsSIS

ElectronicBusiness &Commerce-InternetworkedE-Business &Commerce



What is MIS ? MIS role has steadily changed from accounting to e-

business

ROLES OF MIS IN DIFFERENT FUNCTIONALROLES OF MIS IN DIFFERENT FUNCTIONALAREASAREAS Marketing Finance Hr Operations

:IS COMMUNICATION TOOL:IS COMMUNICATION TOOL




DataProcessing


DecisionSupport

Strategic &End User

ElectronicCommerce

1950-1960 1960-1970 1970-1980 1980-1990 1990-2000+





Expert SystemsSIS

Electronic

Business &Commerce-InternetworkedE-Business &Commerce



Manufacturingand

Production

Engineering&

Research

Accounting,Finance, andManagement

Suppliers and Other Business Partners

Procurement, Distribution, and Logistics

Advertising Sales Customer Service

Consumer and Business Customers

Company

Boundary

Intranets

The Internet

Extranets

E x

t r a n e

t s

-Business Enterprise Business Enterprise



roduct Development Process roduct Development Process

M a n u f a c t u r i n gP r o d u c t

D e v e lo p m e n t

M a r k e t i n g a n d

S a l e s

C u st o m e r M a r k e t S ys te m

M a r ke t in g

S a le s

A d va n ce d

R e s e a r c h

P ro d u c t D e sig n

P r o ce s s

P la n n in gP r o d u c tio n

C u st o m

M a r k e t S y

C u s to m e r o r d e r s

N e e d s

P r o d u c ts p e c if ic a t io n

T e ch n ica lc o n c e p t

P r o d u ct io n O r d e r s

P r o d u c tsC a ll

P r o m o t io n

mmunication Between Functional Ar munication Between Functional Ar roduct Development Process roduct Development Process



hank Youhank You

communication across functional areas

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