COMMUNICATION….

BY-POOTUL BISWASBBA 1ST SEMESTER

WHAT IS COMMUNICATION ?Communication the word basically is

derived from the latin word “communicare ” which means “ to share”.

It is a purposeful activity of information exchange between two or more people.

The basic steps of communication are the forming of communicative intent, message composition, message encoding, transmission of signal, reception of signal, message decoding and finally interpretation of the message by the recipient.

Process of communicationThere are seven major components

involved in the process of communication. They are-

(1) Sender (2) Ideas(3) Encoding(4) Communication channel(5) Receiver(6) Decoding(7) Feedback.

TYPES OF COMMUNICATIONCommunication can be

categorized into 4 types. They are-

(a) VERBAL COMMUNICATION(b) NONVERBAL COMMUNICATION(c) FORMAL COMMUNICATION(d) INFORMAL COMMUNICATION

VERBAL COMMUNICATION

Verbal communication refers to the the form of communication

in which message is transmitted verbally; communication is done by word of mouth and a piece of

writing. Objective of every communication is to have people understand what we are trying

to convey.

NON-VERBAL COMMUNICATION

Nonverbal communication is the sending or receiving of wordless messages. We can say

that communication other than oral and written, such as gesture, body language, 

posture, tone of voice or facial expressions, is called nonverbal

communication. Nonverbal communication is all about the body

language of speaker.  Sometimes nonverbal response contradicts verbal

communication and hence affect the effectiveness of message.

FORMAL COMMUNICATION In formal communication, certain rules, conventions and principles are followed while

communicating message. Formal communication occurs in formal and

official style. Usually professional settings, corporate meetings, conferences undergoes

in formal pattern. In formal communication, use of slang

and foul language is avoided and correct pronunciation is required.

Authority lines are needed to be followed in formal communication.

INFORMAL COMMUNICATION

Informal communication is done using channels that are in contrast with formal

communication channels. It’s just a casual talk. It is established for societal

affiliations of members in an organization and face-to-face discussions. It happens among friends and family. In informal communication use of slang words,

foul language is not restricted. Usually. informal communication is done

orally and using gestures.

NETWORK OF COMMUNICATION By a network, we mean the

channels through which messages pass from one person to another. The pathways along which information flows in groups and teams and throughout the organization. There are two types of communication networks .

THE TYPES OF NETWORK ARECENTRALISED

NETWORK….All information

are passed through a central position. It is of 3 types.

(a)the chain(b)the Y(c)the wheel

DECENTRALISED NETWORK…..

It is required when there is a need of group performance. It is of 2 types.

(a)the circle(b)the all

channels

FORMAL COMMUNICATION CHANNELA formal channel of

communication is the means of communication normally controlled by people in positions of authority in an organisation. Hence, it has also been referred to as an organization’s ‘main line of operational communication’.

ADVANTAGES(i) Effective(ii) Prevent

bogging(iii) Better

monitoring(iv) Good

atmosphere

DISADVANTAGES

(i) Deter free flow of information

(ii) Time-consuming

(iii) Affects decision-making

INFORMAL COMMUNICATION CHANNEL/ GRAPEVINEThe informal channel of communication is

often discouraged or looked down upon in an “organization, and is not officially sanctioned. It is popularly referred to as grapevine. This is because it runs in all directions irrespective of the formal structure.

The origin of the term grapevine can be traced to the way the botanical vine grew over telegraph wires, making telegraphic messages go in unintended directions. In business life, grapevine owes its existence to man’s gossipy nature.

GRAPEVINE is classified into 4 categories. They are-

Single strand: Each one tells another.

Group or gossip chain: One tells all persons in his/her group.

Probability chain: Each randomly tells a number of people.

Cluster chain: Some tell selected others.

Advantages..(i) Speed(ii) Feedback(iii) Parallel

function(iv) Support

system

Disadvantages..

(i) Less credible

(ii) Selective information

(iii) Creates trouble

(iv) Leakage

BARRIERS OF COMMUNICATIONPhysiological Barriers

Physical Barriers

Systematic Barriers

Attitudinal Barriers

THANK YOU…….