communicating with the media (ids)
DESCRIPTION
Communicating with the media and learning more about press releases and op-edsTRANSCRIPT
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Date: 14/15:04:2014
Communicating
with the media
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Introducing today’s
Webinar presenters
ANY ?
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Introductory Video
http://www.youtube.com/watch?v=6vpPKiQw358&fe
ature=youtu.be
Aditi Kapoor
Director with Alternative Futures, a small think tank
working on development research and communication.
GENCAP is a thematic website set up on
gender and climate change policy
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What is the purpose of the webinar?
Put simply our assumption is that:
Good research communication can influence policy and
stimulate debate
Good research communication demonstrates the relevance of
research to a wider public.
The media play a central role in communicating research to the
public / provide an access point to the public, and therefore are
a key stakeholder for communicating policy implications.
However they are only one source for channelling information.
There are others!
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What will the webinar cover?
In this session we are focusing specifically on communicating with
the media and will be highlighting two tools/ methods of
reaching out to the media.
Op eds – Opinion/ Editorials can be a good way to personalise
research and explain complex information in a more
conversational way.
Press releases – A clear, cost effective and concise tool for
sharing information that is newsworthy.
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Examples of Op-Eds
http://www.theguardian.com/global-
development/poverty-
matters/2014/mar/24/gender-activism-
posh-hotels-people
http://www.huffingtonpost.co.uk/dr-
markus-schultzekraft/syria-
peacbuilding_b_3874027.html
http://www.theguardian.com/global-
development/poverty-
matters/2013/jan/22/congo-mali-
peacekeeping-africa-community-
level
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Key considerations for an Op-Ed?
Be clear, concise and topical
Avoid jargon
Make it relevant
Length
Tone
Choose the right messenger
Submitting your article
Do your homework
Never get dejected
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Press releases
Press releases are a good tool
for announcing activities and
research outputs that are
newsworthy. Editors receive
hundreds of press releases
- it’s important to make yours
clear and engaging if you want
them to be read and used
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Key considerations for a press
release
NCAER press release example:
http://www.ncaer.org/downloads/Medi
aClips/Press/NCAER%20NN%20Press
%20Release%20%20Dec%2018.pdf
http://www.ncaer.org/downloads/MediaClip
s/Press/NCAER%20NN%20Press%20Rele
ase%20%20Dec%2018.pdf
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Key considerations for a press release
Be clear, concise and topical
Punchy headlines
Dates and contacts
First paragraph tells all
Quotes
Spelling and grammar
Photographs
Targeted Distribution
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Getting Your Message Right
These are just two some simple tools for more effective
communication. Regardless of which method you choose to
communicate with the media – it helps to produce good
communications if you ask yourself some simple questions in
advance:
What are your main findings?
What is new about your research?
Briefly explain your methodology ?
What policy recommendations do your findings suggest?
How is your research meaningful for the ordinary person?
Do your findings contradict any views or sources? If so, which
ones?
Asking these general questions helps the journalist and the
researcher to focus their answers and ultimately helps to get your
message across.
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THANK YOU