communicating science using social media
DESCRIPTION
Communicating Science using Social Media. John Cook. Date: 24/11/2011. Web 1.0. Web 2.0. Publishing content. Building community. Web 1.0. Web 2.0. Publishing content. Building community. Skeptical Science Traffic Sources. The Key to Google Rankings. - PowerPoint PPT PresentationTRANSCRIPT
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Communicating Science using Social MediaJohn Cook
Date: 24/11/2011
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Web 1.0Publishing
content
Web 2.0Building
community
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Web 1.0Publishing
content
Web 2.0Building
community
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Skeptical Science Traffic Sources
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The Key to Google Rankings
• The number of links to your site
• The importance of the websites linking to you
• The words they use when they link to you
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Number of Links to Skeptical Science
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Monthly Visits
Climategate
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Google searches for ‘climate’
Climategate
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Monthly Visits
Climategate
Feb 2010
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http://sks.to/iphone
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http://sks.to/iphone
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http://sks.to/iphone
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http://sks.to/iphone
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“If you can't explain your physics to a barmaid, it is probably not very good physics.”ERNST RUTHERFORD
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Web 1.0Publishing
content
Web 2.0Building
community
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