communicating with the igeneration
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Doug Tschopp April 2013. Communicating with the iGeneration. Overview. The Past What is a Generation? What is new? iGeneration. A look to the past. Baby Boomer Generation 1946-1964 Generation X 1965-1982 Millennials 1982-2003 iGeneration 2003+. Baby Boomer Generation. - PowerPoint PPT PresentationTRANSCRIPT
Communicating with the iGeneration
Doug TschoppApril 2013
Overview
The Past
What is a Generation?
What is new?
iGeneration
A look to the past
Baby Boomer Generation 1946-1964
Generation X 1965-1982
Millennials 1982-2003
iGeneration 2003+
Baby Boomer Generation
Optimistic
Idealist
Communicative
Value good education
Generation X
Influenced by technology
Desire instant gratification
Value family
Flexible
Millennials
Diverse
Redefined tradition and religion
Influenced by the recession
Desire immediate gratification
Strauss–Howe Generational Theory
Location in history
Beliefs and behaviors
Perceived membership
What defines a generation?
Family Life Gender Roles Important Institutions Politics Religion Culture Lifestyle Views on the Future
(Howe and Strauss 2000)
New Generational Trends Generations are becoming shorter
Why?
A New Mindset
They have always lived in cyberspace, addicted to a new generation of “electronic narcotics.”
They can’t picture people actually carrying luggage through airports rather than rolling it.
Michael Jackson’s family, not the Kennedys, constitutes “American Royalty.”
A New Mindset Probably the most tribal generation in
history, they despise being separated from contact with their similar-aged friends.
They watch television everywhere but on a television
Before they purchase an assigned textbook, they will investigate whether it is available for rent or purchase as an e-book.
iGeneration
Who They Are
How They Communicate
What the Future May Hold
The iGeneration
Who are they?
What does the “I” represent”?
Quick Facts
Internet-savvy
Comfortable with technology
Great multi-taskers or task switchers Favor individualization and all things
customized
iGens
Of interest Nielsen Company (Educational Leadership 2011)
▪ The average teenager sends 3,399 texts a month
▪ 6 messages every hour that he or she is not sleeping
iGeneration
Of interest Rewired: Understanding iGeneration and
How They Learn
▪ 35% of children ages 6mo to 3 years have TV in their room▪ 10% of children ages 4-8 have a computer in
their bedroom▪ 51% of children ages 9-12 have cell phone
Decision Makers
iGens hold more shopping power
Spending $239 billon annually
Influential in family purchases
Rely on parents for money
iGens
“WWW”
▪ Whatever
▪ Whenever
▪ Where ever
Defining Characteristics Rewired: Understanding iGeneration
and How They Learn Early introduction to technology Adeptness at multitasking or switching
tasks Desire for immediacy Ability to use technology to create a vast
array of content
Defining Characteristics Fears
Not getting good grades
Not having enough money
Appearance
Hopes Become a millionaire
Have positive impact on society
A+ A+ A+ A+A+ A+
The Rise of the Mobile Device 37% of teens in the
U.S. have a smartphone.
25% of those aged 12-17 access the Internet "primarily" via a cell phone or smartphone.
Among teens with a smartphone, however, 50% access the Internet primarily via the mobile device.
Girls are more likely than boys to rely on their smartphone as their primary Internet access device.
What devices do they have?
iGens and Communication
Pew Internet Teens and Privacy Management Survey July 26-September
30, 2012
What are they doing online? Pew Internet and American Life
Project 2011
Use social networking sites such as Facebook, Myspace, and Twitter
Use video chat resources such as Skype or iChat
Record and upload videos
What’s Next?
Teaching the iGens
Use technology to convey content
Utilize video outside of class
Free up time to analyze, synthesize and assimilate material
What the Future May Hold Are we out of step?
Conversation
Questions?