welcome to the igeneration the igeneration: media use, health, and english literacy western...
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Welcome to the iGeneration
The iGeneration:Media Use, Health, and English Literacy
Western PsychologicalAssociation
April 24, 2009
Welcome to the iGeneration
1. Welcome to the iGeneration – Larry Rosen
2. Internet Literacy Among Young People in the 21st Century – Nancy Cheever
3. The Relationship Between Media Usage and Childhood Well-Being – Julie Felt
4. R txt msgrs bad riters? LOL – Lynn Erwin
GEORGE MARSH APPLIED COGNITION LABORATORY
Welcome to the iGeneration
TALK OVERVIEW
• The Rapid Pace of Technology• Four Generations• Media Media Media• TechnoCocoons – Bedrooms• Just Keep Them Occupied• Multitasking Midgets• Where Do They Go From Here?
Welcome to the iGeneration
Baby Boomers (born 1946-1964)
Generation X (born 1965-1979)
Net Generation (born 1979 - 1999)
iGeneration (born 2000 – 2008)
We are in the Midst of Four Vastly Different Generations
Welcome to the iGeneration
• Media Use• Multitasking• Communication• Socialization• Content Creation• Learning Styles
THEY DIFFER IN MANY WAYS
Welcome to the iGeneration
NEW TECHNOLOGIES FOR A NEW GENERATION (all since 2000)
• iPod• iPhone• Wii• MySpace• Facebook• YouTub
• Twitter• Flash Drives• XBox• Satellite Radio• Napster• Firefox
Welcome to the iGeneration
Alvin Toffler’s Third Wave Model Tells us that the Pace of Life is Accelerating
WAVES TECHNOLOGY YEARS
FIRST Agricultural 3,000
SECOND Industrial 300
THIRD Computer 30
FOURTH Informational ? 3-5?
FIFTH Communication ? 3-5?
SIXTH Biotech ? 3-5?
Welcome to the iGeneration
THREE RESEARCH STUDIES1. September 2008• 357 Parents of children 6 months
to 12 years old2. January 2009• 1,297 Parents of children 1-12
years old3. April 2009• 1,030 parents of children 4-18
years old
Welcome to the iGeneration
STUDY NBOYS/GIRLS
MOMS/DADS
Parent Age*
Asian Black White Latino/a
September 2008
357 50/50 76/24 33.6 5% 23% 18% 50%
January 2009
1,297 52/48 68/32 34.5 12% 18% 19% 46%
April 2009 1,030 50 /50 70/30 37.7 13% 18% 22% 40%
Sample Demographics
* 70% married
Welcome to the iGeneration
STUDY N1-3
YEARS OLD*
4-8 YEARS OLD
9-12 YEARS
OLD
13-15 YEARS
OLD
16-18 YEARS
OLD
September 2008 357 103 132 122 -- --
January 2009 1,297 310 544 443 -- --
April 2009 1,030 -- 338 316 196 180
TOTAL 2,684 413 1,014 881 196 180
AGE GROUPS
Welcome to the iGenerationTECHNOLOGY AND MEDIA
HOURS/DAY
1 to 3 YEARS
OLD
4 to 8YEAR OLDS
9 to 12 YEAR OLDS
13 to 15 YEAR OLDS
Online 0:04 0:27 0:59 1:58
On Computer 0:02 0:23 0:57 1:44
E-Mail 0:01 0:06 0:26 1:08
IM/Chat 0:01 0:05 0:28 1:24
Telephone 0:08 0:17 0:43 1:07Texting 0:01 0:07 0:46 2:19
Video Games 0:18 1:32 2:07 1:20Music 0:30 0:42 1:24 2:49
Television 1:30 1:56 1:56 1:58
TOTAL DAILY MEDIA
&TECHNOLOGY USE
2:35 5:35 9:46 15:47
Welcome to the iGeneration
“OTHER” ACTIVITIESHOURS/DAY
1 to 3 YEARS OLD
4 to 8YEAR OLDS
9 to 12 YEAR OLDS
Read for Pleasure 0:39 1:01 1:01
Read for School NA 0:52 1:06
Outside Sports/Exercise 1:54 2:04 1:45
Play Inside With Technological Toys 1:17 0:55 0:40
Play Inside With Non-Technology Toys 1:43 1:11 0:35
WHAT ELSE ARE THEY DOING?
Welcome to the iGeneration
PARENTING: LIMIT SETTING
LIMIT SETTING 1 TO 3 YEAR OLDS 4 TO 8 YEAR OLDS9 TO 12 YEAR
OLDS
Computer Use NA 77% 67%
Internet Use NA 76% 68%
Cell phone Use NA 63% 58%
Texting NA 55% 49%
TV Time 66% 75% 63%
TV Show Content 83% 85% 72%
Video Game Time 82% 80% 68%
Video Game Content
79% 81% 69%
Welcome to the iGeneration
PARENTING: TECHNOLOGICAL MONITORING
TECHNOLOGICAL MONITORING
DEVICE1 TO 3 YEAR OLDS 4 TO 8 YEAR OLDS
9 TO 12 YEAR OLDS
TV:Parental Blocking
(V-Chip)32% 49% 49%
Computer:Parental Blocking
SoftwareNA 29% 39%
Computer:Monitoring
SoftwareNA 19% 26%