COMMUNICATING EARTH SCIENCES

How to Plan a Roving Exhibition

Simon Schneider and Ute Münch R&D Programme GEOTECHNOLOGIEN

A mission-based communication process that forges emotional and intellectual connections between the interests of the audience and the meanings inherent in the resource.

National Association for Interpretation

Interpretation

Whose project is it?

What results are desired? Appreciation (impact) for the resources

and themes?

Visitor behavior (outcomes) that will support

the theme (curiosity, sense of responsibility) ?

How do we achieve those results? What media (outputs) to use?

Get started

Meaning

Memorable

Moving

3M-concept

Successful Interpretation

Moving

Memorable

Meaning

Complete Sentence - idea or message

Answers “So what?”

Connects tangibles to intangibles

Specific and interesting

Sam Ham

Meaning – the Theme

By funding Earth observation with satellites we are able to predict and determine climate and environmental changes and to protect life on local as well as on global scales.

Theme from Earth in Focus - GEOTECHNOLOGIEN Exhibition

on the Observation of System Earth from Space

Meaning – the Theme

Authentic

New and inspiring

Multi-sensoric

Interactive

Rewarding

Graphic consitency

Memorable – the Exhibits

Experience based

Environment based

Based on Emotions

Based on Maslow’s

hierarchy of needs

Moving – make connections

The Interpretive Equation

after Robert Fudge

The Interpretive Equation

Knowledge of the

Resource

Appropriate Technology

Knowledge of the

Audience

Interpretive Opportunity

after Robert Fudge

A GANTT chart is a bar chart that aims to show the timing of tasks or activities as they occur across time.

Create a GANTT-Chart

A free program to create a GANTT chart can be found at www.Ganttproject.biz

Assume that resources will only be productive for

80% of their time

Take multitasking of resources into account

Make use of other people’s experience

Build in contingency for unexpected events and additional work that is not yet defined

Cost each task in the GANTT chart rather then estimate the total cost as a whole

Communicate any assumptions, exclusions or constraints within the management structure

Provide regular budget statements to the management structure

Estimating Project Costs

after Duncan Haughey

Not understanding what is involved to complete an item of work

Starting with an amount of money and make the project cost fit it

Failing to build in contingency

Failing to adjust the estimate in accordance with changes in scope

Providing estimates under pressure

Giving single data point estimates rather than range estimates

Common Mistakes in Cost Estimation

after Duncan Haughey

Communications Plan

before

Management

Stakeholders/ partners

while

Public/ Media

Stakeholders/ Partners

Management

after

Management - Evaluation

Stakeholders/ Partners - Résumé

Risk Management Plan

Marketing strategy

Create a Work Breakdown Structure (WBS)

Funding Proposals

Human Resource Plan

Evaluation concept (think: “SMART”)

SWOT and MoSCoW analysis

Other Project Management tasks

„Do not try to satisfy your vanity by teaching a great many things. Awaken people‘s curiosity! It‘s enough to open minds, do not overload them. Put there just a spark. If there is some good inflamable stuff, it will catch fire.“

Anatole France

A thoughtful decision making process that blends management needs and resource considerations with visitor desires and ability to pay to determine the most effective way to communicate a message to targeted markets in support of the agency’s mission.

Lisa Brochu

Interpretive Planning

Management

Mechanics

Message

3M-Model

Management

Mechanics Message

The 3M-Model might turn into a 5M-Model if the project has marketing coals to achieve and if you separate the media from the mechanics.

3M to 5M Model

3M-Model

Message

Management

Marketing

Mechanics

Spatial considerations

- Accessibility

- Functionality

- Special Features

Design Decisions

- Language

- Product Design

- Exhibit production

Media Determination

- Signage

- Technology

- Interactivity

- Merchandise

Visitor oriented

mission, goals, objectives policies & regulations key issues revision and update strategies operational resources

staffing budget facilities & equipment maintenance logistics

Management

Maslow’s hierarchy of needs

Morality, creativity, spontaneity, problem solving

Lack of prejudice,

Acceptance of facts

confidence, achievement, recognition, respect of others, respect by others

Friendship, family, community, sexual intimacy

Security of: body, employment, resources, morality, the family, health, property

Breathing, food, water, sex, sleep, homeostasis, excretion Physiological needs

Safety needs

Belongings

Esteem

Self-actualization

Holistic

Emotional

Appropriate

Rewarding

Thematic

But the Heart into it

Visitors Experience Model

Entry Exit

Decision

Commitment

after Brochu and Meriman, edited

Personal Context

Physical Context

Social Context

Connections

Experience