communicating, branding and marketing urban management: lessons from new york and belfast
TRANSCRIPT
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Communicating, branding and marketing urban management: Lessons from New York and Belfast
Andrew BoraineCape Town Partnership
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New York non-CID areas
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Branding: CID Banners
The Fashion District Flatiron: 23rd St Partnership
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Branding: Upgraded public squares
Laganside re-development project, Belfast
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Welcome to NYC
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Event marketing
Madison Square Park
Union Square Partnership
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CID branding: Rubbish bins
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City branding: Rubbish bins
New York City
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CID branding: refuse bags
The Fashion District Times Square Alliance
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Branding: CCTV
New York City Police Department
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Branding: CCTV
Belfast City Centre
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Enforcement signage
BelfastNew York
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Enforcement: Pedestrian zones, litter
Belfast City Centre
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CID branding: Security
Times Square Alliance Grand Central Partnership
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CID branding: Kiosks and bus shelters
The Fashion District
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CID branding: Information Centres
Times Square Alliance
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Branding: Specific districts
The Fashion District, New York
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Branding: Specific districts
Linen Quarter, Belfast City Centre
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Branding: CID Staff
34th St Partnership Times Square Alliance
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CID staff on banners
Fashion District
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CID branding: Cleansing equipment and staff
Times Square Alliance
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CID-branded directional signage
34th St Partnership
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CID-branded directional signage
34th St Partnership
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Directional Signage
Laganside, Belfast
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Directional signage: Public parking
Belfast City Centre
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Event marketing
Greenmarket at Union Square, 14th St
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CID branded planters
34th St Partnership
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CID branded planters
34th St Partnership
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Hanging planters
Belfast City Centre
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Public art in public places
NYC Parks Dept: Madison Square
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Public art in public places
Laganside, Belfast
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Street Furniture
FBI Headquarters 34th St Partnership
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Temporary road closures for markets
Avenue of the Americas – Saturday afternoon
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Temporary road closures for music events
Times Square: Broadway and 7th Avenue – Sunday lunchtime
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CID cleaning up after event
Times Square Alliance
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Wall murals
New York
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Wall murals
Belfast
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Communicating new developments
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Wrapping of building sites
New York
Belfast
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History and memory
Ground Zero, 9/11/2007