Communicating the Impact Behind the “A”

AMERICORPS BRANDING GUIDELINES

1. Reasons2. Requirements3. Resources4. Recommendations

4 R’s of Branding

By Branding Properly You Can…

Reinforce the emotional connection of your members’ efforts to AmeriCorps

Have a recognizable standard of service Illustrate the broader impact of your AmeriCorps

program, sending a clear and consistent message to raise awareness and visibility

Remind beneficiaries, elected officials and other stakeholders of the positive experiences and impact with AmeriCorps

Help your organization affiliate with something bigger Be compliant

Reasons │ Requirements │ Resources │ Recommendations

AmeriCorps Branding Requirements

As an AmeriCorps sub-grantee, you are required to verify that all digital properties, media materials, and other relevant items reflect your association with AmeriCorps. • Prominently display the standard AmeriCorps logo• Use standardized language to describe the program• Include appropriate AmeriCorps logos on all gear• Display signs or posters that feature your program

and the AmeriCorps logo at all sites

Reasons │ Requirements │ Resources │ Recommendations

2015 Terms and Conditions for AmeriCorps State and National Grants

Identification as an AmeriCorps Program or Member. The recipient shall identify the program as an AmeriCorps

program and members as AmeriCorps members.

The AmeriCorps Name and LogoAll recipient and sub-recipient websites shall clearly state

that they are an AmeriCorps recipient and shall prominently display the AmeriCorps logo. Recipients and sub-recipients shall use the AmeriCorps name and logo accordingly.

Reasons │ Requirements │ Resources │ Recommendations

AmeriCorps Branding Resources

CNCS provides AmeriCorps logos and other branded electronic materials as well as hard copy materials that can be found at pub.nationalservice.gov under the “Public outreach and education resources” section of nationalservice.gov.• Posters• Business cards• Bookmarks• Stickers• Pins

Reasons │ Requirements │ Resources │ Recommendations

E-Newsletter

Reasons │ Requirements │ Resources │ Recommendations

News Articles and Videos

Reasons │ Requirements │ Resources │ Recommendations

Who Wore It the Best?

Reasons │ Requirements │ Resources │ Recommendations

Who Shot it the Best?

Reasons │ Requirements │ Resources │ Recommendations

Action Pictures are Best!

Reasons │ Requirements │ Resources │ Recommendations

Event Signage

Reasons │ Requirements │ Resources │ Recommendations

IN CLOSING

The AmeriCorps “A” is more than a logo or a checklist bullet point; it is a symbol of tradition of service of individuals.

Branding the “A” is key to cultivating and growing the national service movement, and it takes an investment of the entire AmeriCorps community to move this message forward.

QUESTIONS?