ComMetrics

2008_06_16

ComMetrics UniversityCoffee Break Webinar Nr. 01

Thursday January 13, 2010 – 08:30 Deutsch => 16:00 English– 15 minutes

3 Tipps fuer Luxury Brands in Sachen Social Media ROI – 2011 Trends

3 tips for luxury brands and social media ROI: trends for 2011

webinar video, slides & podcast at: http://university.commetrics.com/?p=1240

Blog post http://commetrics.com/?p=10966

Presented by:

http://My.ComMetrics.com - free blog benchmarking

http://info.cytrap.eu/?p=134 social media trends 2011

http://info.cytrap.eu/?p=176

ComMetrics blog checklist 2011

Prof. Urs E. Gattiker , Ph.D.

ComMetrics

_Who is your presenter?

Presenter: Urs E. Gattiker ==> http://bio.gattiker.name

My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –

CyTRAP Labs.

We have delivered social media marketing solutions and monitoring

tools for all kinds of organizations, including Financial Times,

European Commission, Netjets, Red Cross and ...

Ultimately, we help them to improve their customer relationship

management, beat their competition, and close more business.

2010_11_30

_Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips

ComMetrics

_ Free sign up for http://My.ComMetrics.com

2010_11_10

ComMetrics Blog Impact index:

==> http://howto.commetrics.com/?page_id=16

Watch the trends – improve your blog‘s impact

>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

ComMetrics

_Case – VonRosen

#1 establish a website with limited resources and time

Challenge

Strategy: focus on 3 top tasks – design to make performing these

as easy as possible – KISS

2010_11_10

>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

ComMetrics

_Case – VonRosen

#1 establish a website with limited resources and time

Challenge

Strategy: focus on 3 top tasks – design to make performing these

as easy as possible – KISS

Solution re-define target audience = from parvenus to patricians

reduce the flash – reduce time needed to complete

3 top tasks

2010_11_10

>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips

ComMetrics

_My objective is:

Have you walk away with a clear understanding that

- 3 top tasks drives your webpage design

- success rate, failure rate and completion must be measured

- best practice – reducing customer‘s time requirements

Best, talk to us – We can help

2010_11_30

>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips

ComMetrics

_3 Why it matters – 3 gold nuggets for today

2010_11_30

>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips

1 - define the 3 top tasks visitors want to accomplish

2 – focus on success, failure and time requirements

3 – follow best practice – do not re-design webpage – improve

More infos: http://commetrics.com/?p=10966

ComMetrics

http://poll.fm/2ltc7 or

http://commetrics.com/?p=10968

- what is it what your blog or Facebook page fans should do when

visiting?

- usefulness and usability are NOT the same

- good design makes things easier (luxury brands with websites that

run music – why this fails because...)

2010_11_30

_1 Define the 3 top tasks

>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

ComMetrics

_2 Focus on success, failure and time

requirements

A. Completed the task (e.g., signing up for email)

= success rate.

B. Think they completed the task, but actually did not = failure rate.

C. Spend more time than they should to complete the top task(s)

= completion time.

2010_11_30

>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

ComMetrics

_3 Best practice = continuous improvement

-Best practice then requires focusing on reducing customers’

time requirements for completion

2010_11_30

>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips

ComMetrics

_3 golden nuggets for today....

1 - define the 3 top tasks visitors want to accomplish

2 – focus on success, failure and time requirements

3 – follow best practice – do not re-design – improve

More infos: http://commetrics.com/?p=10966

2010_11_30

>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips

ComMetrics

2008_06_16

ComMetrics University

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CH-8005 Zuerich Zip Code

Switzerland Country

+41(0)44 272 1876 Voice

+41(0)76 200 7778 Cell

info@CyTRAP.eu Google Talk

www.ComMetrics.com URL

Coffee Break Webinar Nr. 01

Thursday January 13, 2010 – 08:30 Deutsch => 16:00 English– 15 minutes

3 Tipps fuer Luxury Brands in Sachen Social Media ROI – 2011 Trends

3 tips for luxury brands and social media ROI: trends for 2011

webinar video, slides & podcast at: http://university.commetrics.com/?p=1240

Blog post http://commetrics.com/?p=10966

Presented by:

Prof. Urs E. Gattiker , Ph.D.