Commercials and BSA (case study 6)

English LanguageDr. Sergio Pizziconi

Academic Year 2013-2014

Plan of the day• Question time• Review & FOEs• Commercials (team work) SUBMISSION• Communication and your structured lexicon• EXTRA-CLASS work: read– Chapter 2, Units 6 (BSA) and 13 (Skoda) [mark

verb and subject]– Chapter 4, Reading 2 (Supermarket) [mark verb

and subject]

Review• Phonology: Vowels: exercises from /i/ to /a/ and

from /u/ to /ɒ/ (lowering your jaw) from /i/ to /u/ mind driven; puff of air (see IPA chart)

• Morphology: ADJ(ective)+ ly (suffix) ADV(erb) N(oun)+ ly (suffix) ADJ

V(erb) + er person/tool who/that does V

• Syntax: Verbs: transitive Vs. intransitive (Direct object, Indirect object, Oblique object) (just hints)

passive Vs. active (mentioned)• Pragmatics: Do not pick on students or class fellows • Tools: www.thefreedictionary.com

MEN

IPA (International Phonetic Alphabet)LEAVE

LIVE

STOP

FATHER

MAN

MEN

BUT

FOEs

• Frequently Occurring Errors

• Informations• Bits/pieces of information• Much information

Commercials Clip 1

What is the structure of this commercial?Make a note of the two sentences overwritten in the middle of the commercial

Commercials

Clip 1

RIGHT second impression

WRONG first impression

Voice over

Again RIGHT second impression

Materials 4b

Clip 1

RIGHT second impression

WRONG first impression

Voice over

Again RIGHT second impression

Clip 2

[old quiet man]

[DJ]Setting: DiscoNo talk

[DJ]“ooooo yeah!”

Materials 5

Clip 1

RIGHT second impression

WRONG first impression

Voice over

Again RIGHT second impression

[rapper, gangster[wedding planner]Setting: wedding site“No, no and no,The ice sculpture goes over there. Frank, get in here……..”

[wedding planner……]“am I here by myself”

Clip 2

varia

tion?

ActivityFollowing the structure of the Vistaprint commercials, create a new version with different characters.The targeted professional is an insurance agent.

RIGHT second impression

WRONG first impression

Voice over

Again RIGHT second impression

[…….]

[…….]Setting: ……..“……..”

[……]“…………..”

BSAs • The Building Societies Association (BSA) is the trade

association for all the UK’s building societies. A building society is a financial institution that offers savings accounts and mortgages as its main business. …

• Building societies are mutual organisations.• A mutual organization has no shareholders and does

not need to pay dividends.• This helps to differentiate them from other financial

providers.• Sender message medium receiver feedback

Syllabus: ActivitiesPortfolio. At the end of the course you will be asked to submit your

portfolio which will comprise at least the following material:• Exercises and reports of the in-class activities with my comments

and initials (at least: 60% of all the exercises/reports you will be requested)

• Texts generated for your project (at least: abstract/proposal, final paper, slides for a presentation)

• A lexicon structured according to your own organizing criteria (this should look like a map with clusters) (mandatory)

• Your curriculum vitae (mandatory)• Two cover/application letters: one for a corporate position, the

other for a graduate program abroad (at least one)• A statement of goals for a graduate program, such as an MBA

(Master’s of Business Administration) (mandatory)• A table of contents and commentary (at least 400 words) on the

material included in your portfolio (mandatory)

Maps

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