commercial sub-orbital spaceflight company presentation john mcclean on behalf of the class of 2005,...
TRANSCRIPT
Commercial Sub-Orbital SpaceflightCompany Presentation
John McCleanon behalf of the class of 2005, Manned Space Flight, Umea University, Sweden
12 November, 2005
Worldview AB
1. OperationsFlight profile – Kiruna airport – Flight path – Technology
Regulations – Safety – Training – Medical
Operations > Flight ProfileWhite Knight 2 takes off
from Kiruna
Height: 0 ftTime: 0:00
SS2 separates from Eve10 second glide
Height: 50,000 ftTime: 40:00
SS2 hybrid rocket ignition30,000 lbs thrust3g acceleration
Height: 50,000 ftTime: 40:10
SS2 burn phase complete;weightlessness begins
Height: 135 kmTime: 43:00
BURN PHASE WEIGHTLESSNESS
Operations > Flight Profile
Tailfins tilt upwards, to allow high drag for
reentry
Height: 120 kmTime: 48:00
Tailfins return to normal flight position to glide
back to Kiruna
Height: 80,000 ftTime: 50:00
REENTRY
Operations > Flight Profile
Passing entry point toKiruna TMA
KAALAS
Height: 4000 ftTime: 60:00
Touchdown atKiruna
Height: 0 ftTime: 62:00
FINAL APPROACH
Operations > Flight Profile
• Close to town centre (8km) • Not radar equipped• Low air traffic – approx 12
flights/day• Arena Arctica can
comfortably fit a Boeing 747
• Accommodation facilities available
• Fire fighting and rescue equipment
Operations > Kiruna Airport
• Avoiding no-fly zone of LKAB – SW direction
• Wilderness to the south minimizes risk to public
• ESRANGE and Vidsel - NEAT
• R01, R02 approx 6K sq km available each
Operations > Flight Path
Operations > Flight Path
• Small budget ( << NASA, ESA, etc)• Innovation and creative thinking, e.g.
– Composite Materials– New rocket motor designs
Operations > Technology
The Importance of the Private Venture
• Safe and simple• Performance advantages of liquids,
simplicity of solid fuel• Rubber fuel, nitrous oxide oxidizer• Fuels inert when separated• Storage and transportation is non-
hazardous; no special equipment required.
Operations > Technology
The Hybrid Rocket Motor
Commercial Space
Industry
AviationIndustry
Operations > Regulations
Last date for issue of
guidelines or advisory circulars
proposed regulations
final regulations
regarding Commercial SRLV Operations with
flight crew
23 Dec 2004
23 Dec 2005
23 June 2006space flight
participants
Operations > Regulations2004 – 2006: CSLAA, FAA regulations
timetable
• Pilot certificate on similar a/c
• Class II medical certificate
• Be informed in writing of risks
• Must receive training– Realistic,
comprehensive, current, documented
Operations > Regulations
Guidelines: Flight Crew
• ECLSS– Maintain operable atmosphere– Stowage– Mitigation of decompression
effects
• Fire detection and suppression• Human factors engineering• Display placard stating non-
certification• Designed to avoid stress
factors
Operations > Regulations
Guidelines: Vehicle
• Must be informed in writing of:– Risks, their likelihoods
and consequences– Safety record of SRLV
type
• Be able to ask questions
• Must provide:– Certification of medical
compliance– Written informed
consent
Operations > Regulations
Guidelines: Space Flight Participants
Safety andRecoveryPilots
Maintenance
Flight Operations
(ControlCentre)
Operations > Employees
•‘A Safety Management Plan is as important to business survival as a financial management plan.’
(UK CAA, CAP712)
Operations > Safety
• The SpaceCraft Manufacturer SMS- Quality Assurance- Culture (safety & innovation)
• Worldview SMS- Safety Culture (top down, bottom up)- Safety of the Space Participant
- Medical Requirements- Training Requirements- Flight Readiness Review (FRR)
Ultimately = GO > No Go
Operations > Safety
Disorientation Experience(SpaceBall)
Xero Gravity
Fast Jet Experience(+G and –G forces)(vibration & noise)
Operations > Training
Operations > Training
Simulator
• Declaration of health filled out by customers own GP
• Clear guidelines and declaration easily available for customer and GP
• Screening process of health declarations before customer arrive in Kiruna
• Customer responsible for their own health status
Operations > Medical
Operations > Medical
Worldview AB
2. MarketingTarget Audience – Market Analysis – Marketing and
AdvertisingThe Northern Experience
Marketing > Market Analysis
• Target audience: wealthy, healthy, adventurous• 30,000 subscriptions ahead of flight availability• Class survey – 66% complacent regarding
launch and landing site• Expanding market
Marketing > Marketing & Advertising
• VIP, celebrity tickets• Sponsorship (television game shows, etc)• Focused advertisement to target audience
– Stands at corporate events– Company representative visits and brochures to offices– Brochures in high-end hotels– Internet
Marketing > The Northern Experience
• Aurora Borealis• Midnight sun• Icehotel• Hunting• Fishing• Sami culture• Esrange
Worldview AB
3. Financial SummaryNon-recurring costs – Investment and sponsorship –
Budgetary sources – Running costs – Targets and projections
• Space Vehicles - $52M• Ground Vehicles - $0.1M• Headquarters - $8M• Hangar - $4M• Regulatory Costs - $2M• Certification - $1.4M• Total - $67.5M
Finance > Non-Recurring Costs
Local companies
National companies
International companies
Postal Services & Package Delivery
Commercial airlines
Technology groups
Large investors
Communications
Finance > Sponsorship
36%
5%10%
49%
Investment Sponsorship
Tickets Marketing
Finance > Income
• Salaries - $23k• Consumables - $4k• Bills - $1k• Insurance - $10k• Flight Cost - $10k• Total - $47kValues given based on cost per flight, running 1 flight per week
Finance > Running Costs
• Full return on investment by 2011.• Ticket price reduced by 33% by
2014.2008 – 2011 Cost per seat is $50,212
Ticket Price is $150,000
2011 – Cost per seat is $6,714
Ticket Price <$100,000
Finance > Targets and Projections