commercial in confidence. © 2017 the beanstalk factory pty ......pain relievers pains gains...
TRANSCRIPT
![Page 1: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer](https://reader036.vdocuments.us/reader036/viewer/2022071216/60477c0464cde351bc6f4e8b/html5/thumbnails/1.jpg)
Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
![Page 3: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer](https://reader036.vdocuments.us/reader036/viewer/2022071216/60477c0464cde351bc6f4e8b/html5/thumbnails/3.jpg)
Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
Founding Director& Initial CEO
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
KEY STATS
621Startups
2,500StartupEvents
70,000People attended
our events
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
![Page 6: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer](https://reader036.vdocuments.us/reader036/viewer/2022071216/60477c0464cde351bc6f4e8b/html5/thumbnails/6.jpg)
Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
Founding Director& Initial CEO
![Page 7: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer](https://reader036.vdocuments.us/reader036/viewer/2022071216/60477c0464cde351bc6f4e8b/html5/thumbnails/7.jpg)
Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
![Page 8: Commercial in Confidence. © 2017 The Beanstalk Factory Pty ......Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer](https://reader036.vdocuments.us/reader036/viewer/2022071216/60477c0464cde351bc6f4e8b/html5/thumbnails/8.jpg)
Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
What is innovation anyway?
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
Emerging Markets
Existing market that we do not
serve
Our current market
Our current technology
Existing tech that we do not
use
Emerging technology
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
Emerging Markets
Existing Markets that we do not
serve (well)
Our current Market
Our current capabilities
Existing capabilities that we do not use
Emerging capabilities
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
Existing and emerging capabilities
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
The Increasingly Crowded Unicorn Club
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
What does all this mean?
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
FUNCTIONAL JOBS SOCIAL JOBS EMOTIONAL JOBS
Jobs depend on what role your playing; iedad vs husband when going to the movies
What do I need to get done to get an outcome.
What do I need to get done to feel connected to others.
What do I need to get done to feel happy.
JOBS TO BE DONE
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
THE OPEN SLOT
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
How is all of this actually happening
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
POPULAR INNOVATION METHODS
Design Thinking
Lean Startup
Agile Software Delivery David Kelly Steve Blank
Lean Startup Ash Maurya
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
LEAN STARTUP VS HUMAN CENTRED DESIGN
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
WHAT IS DESIGN THINKING?
DESIRABILITY(HUMAN)
VIABILITY(BUSINESS)
FEASIBILITY(TECHNICAL)
INNOVATION
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
WHAT IS DESIGN THINKING?
Empathise
Define
Ideate
Prototype
Test
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
Entrepreneurial Thinking
CASUAL VS EFFECTUAL REASONING
GIVENGOAL
M1M2
M3M4
M5
Entrepreneurial Thinking (Effectual)Distinguishing CharacteristicImagining a possible new end using a given set of means
Managerial ThinkingDistinguishing Characteristic
Selecting between given means to achieve a pre-determined goal
GIVEN MEANS
GIVEN MEANSM1
M2
M3
M4
M5
M6
IMAGINED ENDS
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
Discover Define Develop Deliver
TYPES OF THINKING
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
Research
Product
Concept
MVP
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
THE OPTIMAL LEARNING LOOP
Speed
FocusLearning
The optimallearning loop
Chasing your tail
Run out of resources
PrematureOptimization
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
Creating and Testing Value Propositions
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
THE OPEN SLOT
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
Business Model Canvas
Value Proposition Canvas
ALEX OSTERWALDER
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
Gain Creators
Pain Relievers Pains
Gains
Products& Services
CustomerJob(s)
Value Proposition Customer Segment
copyright: Strategyzer AGThe makers of Business Model Generation and Strategyzer
The Value Proposition Canvas
strategyzer.com
VALUE PROPOSITION CANVAS
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
Prototype and test (MVP)
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
MVP ConciergeWizard of Oz/Flintstoning Piecemeal MVP
MINIMUM VIABLE PRODUCT - PROCESS
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
WIZARD OF OZ / FLINTSTONING
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
CONCIERGE MVP
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
PIECEMEAL MVP
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
INNOVATION AVENUES
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
CORPORATE ACCELERATORS
• Past 3 years 105 corporate accelerators have launched globally
• Many companies have launched multiple, Airbus, Google, Telstra
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
CORPORATE VENTUE
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
OPEN INNOVATION
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
OPEN INNOVATION CONTESTS
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
SKUNK WORKS
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
LABS
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
PLATFORMS
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
INTERNAL CONTESTS
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
INTERNAL IDEAS PLATFORM
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
Case Study DATA61 and WATER
The DATA61 team is using machine learning and predictive analytics to anticipate when a water pipe in Sydney is about to break. Water utility companies can only afford to inspect about 1 per cent of their pipes,
and there is 20,000 kilometres of underground pipes in Sydney alone. Busted water pipes overall cost the Australian economy more than $1 billion a year.
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
Innovation Environments
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
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Commercial in Confidence. © 2017 The Beanstalk Factory Pty Ltd ABN 57 606 715 137 All rights reserved
www.beanstalkfactory.com/mav