Retail vs. MarketplaceCommerce in Context

BuildaBazaar’s Weekly Bulletin

Views mentioned here are personalInfibeam and Buildabazaar does not endorse any statements made during the

presentation

Low cost marketing options

Social Presence

• Presence on Facebook is must

– Tap you social and business circles to increase Page Likes , Number of Fans, Number of people talking

about you

– Target Influencers, Communities

– Regular posts on Facebook ( Interact and Engage ) – Product information, Promotions, Contests etc

• Twitter, Pinterest, LinkedIn should also be explored

– Post regularly on Twitter, Upload product images on Pinterest

– Follow relevant people, communities

• Blogs

– Write posts about business, products

– Comment on relevant blogs

E-mail Marketing

• Build your own database

– Newsletter subscription on website

– Through offline channels

– Customer database: Paid, In-checkout

• Weekly Newsletter with information about new launches, promotions etc

• Analyze the performance of the Newsletter

– Open rates

– Click through rate

• Mails to fringe buyers

• Collaborate with other sellers

– Include your products in their newsletter and vice-versa

• List products on other websites/bulletin boards

– Target local corporate offices

– Enquire about listing on Infibeam.com

• Attend trade shows, exhibitions and local events

– Helps in networking and getting referrals

• Listing on the local Yellow Pages

• Forums & Other listings

– Post on relevant forums

– List on coupon websites like coupondunia, desidime etc

• Local advertising

– Cinema halls, Local newspaper, Outdoor

– Sponsoring local events (school or colleges)

Other Methods

Retail vs. MarketplaceUpdates on Latest Features

Features discussed during last webinar.:- How to use In Build SEO tool?

Helps you increase the ranking of your ecommerce site as well as various pages like Home Page, Category pages, Product Pages and various static pages i.e. About Us, Privacy Policy, Terms & conditions, Shipping Policy, Contact Us, etc.

Advanced Carousel WidgetThis feature is more like an enhancement feature for the site. As you can give control to user to change the banner and hover over mouse it asks for more customer engagement and increases the amount of time user spends on your site. Research show that More time the user spends on the site the chances of him buying from the site also increases.

Social Media ButtonsFeature allows users to like the product or send to friends wall from the site itself. Various option like twit, pin it and +1 is offered for user choice. The feature in very much useful in current scenario as everyone uses social media almost all day so they can easily share the product they like with just a click which does the most powerful know marketing trick that is “Word of mouth”.

Recap

Add SEO details on product page

Disclaimer: The feature is non customizable and is provided on an as – is basis.

Feature: The feature is an extension of the feature “Page Info”. This feature is used for putting Keywords, Description, Author, Revised, etc. on a product page. So now the restriction has been lifted of that site owners can not add customized keywords on the product pages as well.

Benefits: With the help of this feature now site owners can use SEO for the products as well. This can help you list your product pages on the search engine pages according to the keywords entered by you.

Product Offers

Disclaimer: The feature is non customizable and is provided on an as – is basis.

Feature: The feature is developed to show combo deals in the offer format. If someone is running a combo product offer like mobile case free on a purchase of a particular mobile then the offer can be shown in an image format just below the title of the product or availability section. This feature is specifically for product page only.

Benefits: With the help of this feature one can showcase the offer on the product page itself rather than making banners for multiple offers that are running on store. Earlier site owners used to showcase their promotional offers only on home page & category page but with the help of this feature now you can get rid of the pain of creating banners for all the offers as this feature is more of text based. So no more designing cost

Example Stores :

Related Items Display

Disclaimer: The feature is non customizable and is provided on an as – is basis.

Feature: A product listing feature on the Product Page that displays products chosen by you, along with a particular product below the product itself.

Benefits: Helps you to showcase products of your choice from a cross different categories that you want to offer to your customers along with a particular product. This feature is must–to-have when you want to do Cross-Selling on your store. Illustration:- Helps you to sell phone covers with mobiles, cakes along with flower bouquet, accessories with a dress etc.

Example Stores :

Questions & Answers