commanding creativity - how to create ideas on command
TRANSCRIPT
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Thanks to Bill Watterson
Commanding Creativity
Søren C. Andersen Caitlin Madden Creative Consultants SUPERCREATIVE
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THEORY • The Creative Process • Association, Combination, Fragment
Commanding CreativityPremixBDA March 2016
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THEORY • The Creative Process • Association, Combination, Fragment
PRACTICE • Techniques and Exercises, • Adapting to Real Life
Commanding CreativityPremixBDA March 2016
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THEORY • The Creative Process • Association, Combination, Fragment
PRACTICE • Techniques and Exercises • Adapting to Real Life
TAKEAWAY • Rules and Tools
Commanding CreativityPremixBDA March 2016
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Gilles Deleuze
Jamais les choses ne se passent là où on croit, ni par les chemins qu’on croit.
Things never pass where you think, nor along the paths you think.
Gilles Deleuze (1925-95)
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The Creative Process:
BRIEF OUTLINE
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BRIEF
OUTLINE
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BRIEFDivergeMaximize
number of ideas
Select and refine
Converge
OUTLINE
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Brief
Lots of ideas
Maximise
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“The best way to have a good idea is to have a lot of ideas”
Linus PaulingQuantum Chemist
Double Nobel Laureate Peace Activist
(1901-1994)
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ASSOCIATION
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ASSOCIATION
“An idea is a feat of association - and the height of it is a good metaphor”
Robert Frost(1903-73)
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ASSOCIATION
COMBINATION
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“Creativity is the power to connect the seemingly unconnected”
William Plomer(1903-73)
South African Poet, Novelist, Racial equality campagner and Librettist
COMBINATION
South African Poet, Novelist, Racial equality campagner and Librettist
Thanks to BBC
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ASSOCIATION
FRAGMENT
COMBINATION
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FRAGMENT
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FRAGMENTYou fall in love with the first idea, that tiny little piece. And once you’ve got it the rest will come in time.
Isabella Rosellinis lips.Still from David Lynch „Blue Velvet”
David Lynch „Catching the big fish”
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Still from David Lynch „Blue Velvet”
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Warm-up
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• 1-2-3
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• 1-2-3
• 1-CLAP-3
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• 1-2-3
• 1-CLAP-3
• 1-CLAP-STOMP
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What happened?
• HIGH ENERGY
• BODY & MIND
• LAUGH
• CONNECT
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What can YOU do?
• SEARCH FOR SHORT FUN GAMES
• CREATE A TOOLBOX
• TRY OUT NEW ONES OFTEN
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Silent Association
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• PICK STARTING WORD
• ADD ASSOCIATING WORDS
• TAKE TURNS
• NO TALKING
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• WORK FAST
• TIME LIMIT
• CREATE A LONG CHAIN
• START WITH “BEACH”
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What happened?
•LIMITATION AS BOOST
•MOVED AWAY FROM STARTING POINT
•TOOL FOR CREATING MORE IDEAS
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What can YOU do:
• DIFFERENT STARTING POINT
• GROUPS, PAIRS or ALONE
• CHANGE TOOLS
• USE SPEECH, SOUNDS, DRAWINGS…
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BRAINSTORMING RULES
• EXAGGERATE • SUSPEND JUDGEMENT • IMPROVE AND COMBINE
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Group Combination
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Creative Problem…
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CONCEPTS for a
RESTAURANT on the NORTH POLE
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BEACH
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• COMBINE POSTCARDS WITH WORDS
• CHANGE CARDS AND WORDS
• WRITE DOWN ALL IDEAS
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• LEADER COLLECTS ALL WORDS AND PICTURES DECIDES WHEN TO CHANGE
• SECRETARY WRITES DOWN IDEAS
• EVERYBODY GETS IDEAS - COMBINE AND IMPROVE
• GROUPS OF 4-6 PEOPLE
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REMEMBER
• SUSPEND JUDGEMENT
• IMPROVE AND COMBINE
• EXAGGERATE
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CONCEPTS for a
RESTAURANT on the NORTH POLE
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What happened?
• GENERATED A “MIXED BAG” • STARTING POINT FOR IDEA DEVELOPMENT
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What can YOU do?
• MORE TIME
• DIFFERENT SOURCES OF INSPIRATION
• OTHER GROUP METHODS
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BRIEFDiverge
GENERATION
DEVELOPMENT Converge
OUTLINE
IDEAS
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• USE DIFFERENT METHODS • SET UP A STRUCTURE - STICK TO IT!
• EXAGGARATE • MAKE LOTS OF IDEAS
• NO JUDGEMENT • HAVE FUN !
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Big Self-Portrait,1967-1968 Acrylic on canvas, 273 cm x 212.1 cm.
Inspiration is for amateurs. The rest of us just show up and get to work
Chuck Close
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