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www.AIESECUM.com UM Transition Camp 2009/2010 (11th – 12th April 2009)

CommunicationsDepartment


My Role


My Role

• Internal position and branding– Positioning of AIESEC within the

members of this organization– Positioning of AIESEC for the members

we want to attract– Positioning of AIESEC for the company

AIESEC want to partner with.


What Exactly is my Job ?


What exactly is my Job ?• Members education on what is the

AIESEC brand all about.• Gathering materials to run campaign

such as I’m an AIESECer campaign.• Creating Online and tangible materials.• Newsletters.• Support other department processes

(TM, OGX and ER)


Achievments


Achievements

• Successfully manage to secure a few articles and photos of Local AIESECer to create article and posters for I’m an AIESECer Campaign.

• Departmental rotation so members were educated on the AIESEC brand.

• Projects and Income for UM was according the AIESEC way.


Here are examples of I’m an AIESECer Materials of UM

AIESECers


MR. Wong Foo Cheong……our very own VPX


Non-Achievments


Non-Achievements

• There are still misconception about AIESEC

• People still do not know how to get involve in AIESEC and do not know the opportunity that AIESEC can offer them.

• Unable to come out with materials for notice board and etc.


Challanges


Challenges

• Getting I’m an AIESECer materials• Ability and creativity in terms of

designing materials


What I can do ?


Suggestions

• Standardizing presentation templates for presentation for any event and use correct branding.

• Include footer in each presentation templates with details such as even name, website, etc..etc..

• Updating board with more materials• Updating website with video and materials

from other AIESEC entity to give a bigger picture of AIESEC to new members.


Suggestions

• Changing the application form for members….

• Eliminating questions such as race, religion and etc and adding more relevant AIESEC related questions

• Getting AIESEC Stakeholders to come out with video about why they choose AIESEC…..

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Education