comm 130 section 17: portfolio
DESCRIPTION
This portfolio will show all of the design work I have done for the entire semester for this class.TRANSCRIPT
-
CONTAC
T ME
ALLECIA
MITCHE
LL
702.358
.2761
LESHOA
91@GMA
IL.COM
8333 CO
RBETT S
T.
LAS VEG
AS, NEV
ADA 891
49
-
TABLE O
FCONTE
NTS
3 BRO
CHURE
5 EVE
NT AD
7 MO
NTAGE
9 FLI
ER
11 PHO
TO DESIG
N
13 LET
TER HEA
D
15 BUS
INESS CA
RDS
17 LOG
OS
19 WE
B PAGE
-
BROCUR
E
DESCRI
PTION:
A TWO-S
IDED TRI
FOLD BR
OCHURE
.
PROCES
S:
I SET UP
THE TRI
FOLD FO
LD IN AD
OBE
INDESIG
N. I SPL
IT MY LA
YOUT IN
TO THRE
E
SECTIO
NS ON EA
CH SIDE
WITH TH
E
INTENTIO
N OF TH
E FRONT
FLAP BE
ING
ABOUT 1
CM SHO
RT WHEN
IT FOLD
S
TOGETH
ER TO C
REATE A
NICE ST
YLE.
I USED V
ARIOUS S
HADES O
F BLUE A
ND
ORANGE
BARS IN
THE BRO
CHURE T
O
ADD THE
COLOR
SCHEM
E AND TO
ADD
REPETIT
ION. I DE
LIBERAT
ELY CHO
SE THE
ARTWOR
K THAT F
OLLOWE
D THE CO
LOR
SCHEME
TO REA
LLY TIE
IT IN AND
GIVE
THE OVE
RALL BR
OCHURE
A GOOD
FEEL.
FOR THE
IMAGE O
N THE IN
SIDE ON
THE
LEFT SI
DE I ALT
ERED AN
D CROP
PED
THE PHO
TOGRAP
H IN A C
OOL SHA
PE IN
ILLUSTR
ATOR US
ING THE
DIRECT
SELECT
ION TOO
L. AND U
SED THE
QUICK
SELECT
ION TOO
L AND T
OOK
THE BAC
KGROUN
D AWAY F
ROM THE
MOON IN
PHOTOS
HOP TO
CREATE
A
TEXT W
RAP IN I
NDESIGN
.
I CREAT
ED THE L
OGO IN
ILLUSTR
ATOR US
ING THE
PEN TOO
L AND
MADE A
BLACK
SQUARE
AND PLA
CED
WHITE L
INES INS
IDE TO C
REATE T
HE
LOGO.
3
-
INS
IDE
FR
ON
T&
BA
CK
DESCRI
PTION:
A TWO-S
IDED TRI
FOLD BR
OCHURE
.
PROCES
S:
I SET UP
THE TRI
FOLD FO
LD IN AD
OBE
INDESIG
N. I SPL
IT MY LA
YOUT IN
TO THRE
E
SECTIO
NS ON EA
CH SIDE
WITH TH
E
INTENTIO
N OF TH
E FRONT
FLAP BE
ING
ABOUT 1
CM SHO
RT WHEN
IT FOLD
S
TOGETH
ER TO C
REATE A
NICE ST
YLE.
I USED V
ARIOUS S
HADES O
F BLUE A
ND
ORANGE
BARS IN
THE BRO
CHURE T
O
ADD THE
COLOR
SCHEM
E AND TO
ADD
REPETIT
ION. I DE
LIBERAT
ELY CHO
SE THE
ARTWOR
K THAT F
OLLOWE
D THE CO
LOR
SCHEME
TO REA
LLY TIE
IT IN AND
GIVE
THE OVE
RALL BR
OCHURE
A GOOD
FEEL.
FOR THE
IMAGE O
N THE IN
SIDE ON
THE
LEFT SI
DE I ALT
ERED AN
D CROP
PED
THE PHO
TOGRAP
H IN A C
OOL SHA
PE IN
ILLUSTR
ATOR US
ING THE
DIRECT
SELECT
ION TOO
L. AND U
SED THE
QUICK
SELECT
ION TOO
L AND T
OOK
THE BAC
KGROUN
D AWAY F
ROM THE
MOON IN
PHOTOS
HOP TO
CREATE
A
TEXT W
RAP IN I
NDESIGN
.
I CREAT
ED THE L
OGO IN
ILLUSTR
ATOR US
ING THE
PEN TOO
L AND
MADE A
BLACK
SQUARE
AND PLA
CED
WHITE L
INES INS
IDE TO C
REATE T
HE
LOGO.
-
EVENT A
D
DESCRI
PTION:
AN EVE
NT AD
TO PRO
MOTE A
FUND
RAISER
USING
ONLY
MICROS
OFT WO
RD AND
SCANN
ED
IMAGES
. THE FL
YER ALS
O WAS
A
COLOR
FULL-BL
EED.
PROCES
S:
THE FIR
ST STE
P I TOOK
WAS
SCANNI
NG A 4
6 IMAG
E ON A
HIGH
SETTIN
G AND
INCREA
SING T
HE
PIXELS S
O I COU
LD BLO
W IT UP
TO
AN 8X1
0. I USE
D THE
ENTIRE
IMAGE
IN MY FL
YER FO
R MY O
WN PUR
POSE
OF DES
IGN. NE
XT I UP
LOADED
THE
PICTUR
E TO MIC
ROSOFT
WORD
WHERE
I START
ED AND
COMPLE
TED MY
DESIG
N. I FIRS
T
USED T
HE FOC
US PRIN
CIPLES
IN
ORDER
TO MAK
E SURE
MY
DESIGN
WOULD
SEND
THE
CORREC
T MESS
AGE AN
D WOUL
D
BE VISU
ALLY AP
PEALING
AND
STRIKIN
G. I DE
CIDED
TO USE
THE
COLOR
SCHEME
THAT
WAS
ALREAD
Y IN TH
E PHOTO
GRAPH
THAT W
AS BEIN
G USED
IN THE
FLYER.
BY USI
NG THA
T COLO
R
SCHEME
IT CRE
ATED C
ONTRAS
T
AND RE
PETITIO
N. I CRE
ATED A
TITLE B
LACK B
OX THA
T I LAT
ER
MADE M
ORE TR
ANSPAR
ENT AN
D
USED D
IFFEREN
T FONT
FOR T
HAT
TITLE A
ND SUB
TITLE T
HAN TH
E
BODY T
EXT. I C
REATED
A LINE
RIGHT
UNDER
THAT IN
THE C
OLOR
RED TO
MAKE
SURE T
HE DRO
P OFF
INFORMA
TION F
OR THE
CLOTH
ES
DRIVE W
AS EAS
Y TO FIN
D. THEN
I CREAT
ED MY
TEXT B
OX TO
THE
RIGHT
OF THE
FLYER
TO KEE
P THE
IMAGE
AS THE
FOCAL
POINT
OF
THE AD
. PROGR
AMS US
ED:
MICROS
OFT WO
RD, CA
NNON
SCANNE
R, PDF2
JPG.NET
(TO
CONVER
T THE
PDF I M
ADE WIT
H
WORD
TO A J
PEG).
5
-
DESCRI
PTION:
AN EVE
NT AD
TO PRO
MOTE A
FUND
RAISER
USING
ONLY
MICROS
OFT WO
RD AND
SCANN
ED
IMAGES
. THE FL
YER ALS
O WAS
A
COLOR
FULL-BL
EED.
PROCES
S:
THE FIR
ST STE
P I TOOK
WAS
SCANNI
NG A 4
6 IMAG
E ON A
HIGH
SETTIN
G AND
INCREA
SING T
HE
PIXELS S
O I COU
LD BLO
W IT UP
TO
AN 8X1
0. I USE
D THE
ENTIRE
IMAGE
IN MY FL
YER FO
R MY O
WN PUR
POSE
OF DES
IGN. NE
XT I UP
LOADED
THE
PICTUR
E TO MIC
ROSOFT
WORD
WHERE
I START
ED AND
COMPLE
TED MY
DESIG
N. I FIRS
T
USED T
HE FOC
US PRIN
CIPLES
IN
ORDER
TO MAK
E SURE
MY
DESIGN
WOULD
SEND
THE
CORREC
T MESS
AGE AN
D WOUL
D
BE VISU
ALLY AP
PEALING
AND
STRIKIN
G. I DE
CIDED
TO USE
THE
COLOR
SCHEME
THAT
WAS
ALREAD
Y IN TH
E PHOTO
GRAPH
THAT W
AS BEIN
G USED
IN THE
FLYER.
BY USI
NG THA
T COLO
R
SCHEME
IT CRE
ATED C
ONTRAS
T
AND RE
PETITIO
N. I CRE
ATED A
TITLE B
LACK B
OX THA
T I LAT
ER
MADE M
ORE TR
ANSPAR
ENT AN
D
USED D
IFFEREN
T FONT
FOR T
HAT
TITLE A
ND SUB
TITLE T
HAN TH
E
BODY T
EXT. I C
REATED
A LINE
RIGHT
UNDER
THAT IN
THE C
OLOR
RED TO
MAKE
SURE T
HE DRO
P OFF
INFORMA
TION F
OR THE
CLOTH
ES
DRIVE W
AS EAS
Y TO FIN
D. THEN
I CREAT
ED MY
TEXT B
OX TO
THE
RIGHT
OF THE
FLYER
TO KEE
P THE
IMAGE
AS THE
FOCAL
POINT
OF
THE AD
. PROGR
AMS US
ED:
MICROS
OFT WO
RD, CA
NNON
SCANNE
R, PDF2
JPG.NET
(TO
CONVER
T THE
PDF I M
ADE WIT
H
WORD
TO A J
PEG).
Time To Clean Out Your Closet?
Progrexion is hosting a community clothing drive on behalf of Thrive DC. Drop off your gently used clothing donations. All donations will be given to Thrive DC to distribute to the homeless.
8am-8pm June 30 7 E. Main St. Rexburg, ID
C l o t h i n g D r i v e
-
MONTA
GE
DESCRI
PTION:
AN INSP
IRATION
AL MONT
AGE MA
DE
BY THE B
LENDING
OF TW
O OR
MORE IM
AGES, A
ND THE
USE OF
TYPOGR
APHY.
PROCES
S:
I USED T
HE SUBW
AY IMAG
E AS
THE FUL
L 8X11 L
ANDSCA
PE AND
MADE TH
AT THE B
ACKGRO
UND
IMAGE.
I THEN A
DDED A
BLUR O
N
THE BAC
KGROUN
D IMAGE
TO HID
E
ANY DIS
TRACTI
NG ELE
MENTS
FROM T
HE PHOT
O SO IT
DIDNT
BECOME
AN UNW
ANTED F
OCAL
POINT. I
SELECT
ED THE P
ICTURE
WITH A
FEATHE
R OF TH
E MAN
WITH A
JACKET
ON AND
MOVED
HIM TO
THE BAC
KGROUN
D IMAGE
,
AND THE
N I ADDE
D A MAS
K. WITH
A LARGE
R BLACK
BRUSH A
T 40%
OPACIT
Y, I BLE
NDED T
HE IMAG
E
INTO THE
BACKGR
OUND, S
O IT
LOOKS L
IKE HE I
S MELT
ING INT
O
BACKGR
OUND PH
OTOGRA
PH.
I THEN A
DDED A
THIRD IM
AGE
WHICH
WAS THE
PHOTO
OF
MARBLE
AND LOW
ERED T
HE
OPACIT
Y TO 20%
AND I PU
T THAT
AS THE S
ECOND
LAYER A
DDED
SOME TY
PE WITH
TWO
CONTRA
STING FO
NTS WIT
H
VARYING
SIZES T
O ADD
OBVIOU
S
CONTRA
ST.
7
-
FLIER
DESCRIP
TION:
BLACK A
ND WHITE
FLYER T
ARGETE
D
TO PROM
OTE A G
RADUAT
E LEADE
R-
SHIP CO
NFEREN
CE.
PROCES
S:
I CREAT
ED 4 DIF
FERENT
SKETCH
ES
TO BRAIN
STORM
IDEAS FO
R THIS
FLYER AS
PART AS
THE FO
RMU-
LATE A
S LEARN
ED IN TH
E FIRST
TWO WE
EK OF TH
IS CLAS
S. THIS
HELPED
ME TO
FIGURE O
UT HOW
TO BEST
PROMOT
E THIS G
RADU-
ATION LE
ADERSH
IP CONF
ERENCE
IN A PRO
FESSION
AL WAY.
I ENDED
UP USING
A COMB
INATION
OF ALL
FOUR SK
ETCHES
WHEN I
STARTE
D
DESIGNI
NG WIT
H ADOBE
INDESIG
N.
I USED B
LACK AN
D WHITE
TEXT
ALONG
WITH BL
ACK BOX
ES TO
DEVELO
P CONTR
AST, WH
ICH IS T
HE
THIRD ST
EP IN TH
E FOCU
S DE-
SIGN PRO
CESS. T
HIS HEL
PED MA
KE
A GOOD
FOCAL P
OINT AND
MOVE-
MENT TH
ROUGHO
UT THE F
LYER.
I MADE S
URE THA
T THE M
ARGINS
WERE US
ED AND T
HE LOGO
WAS
EMPHAS
IZED AS
WELL AS
MAK-
ING SUR
E THERE
WAS SU
FFICIENT
WHITE S
PACE IN
CLUDED
IN THE
DESIGN
TO HELP
. I WAS G
IVEN THE
LOGO, P
ICTURE A
ND TEXT
FOR THI
S
PROJEC
T.
G r a d u a t e
Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace. During this dynamic three-day seminar, attendees will meet with top executives of VouantCommunications to discuss breakthrough leadership techniques while cultivating attributes of leadership that will market to any employer.
Conference is available to graduating seniors.Register right away at http://www.vouantcomm.com
Space is limited.
Leader sh ipC o n f e r e n c e
DO YOU WANT TO HAVE THE COMPETITIVE EDGE IN BUSINESS?
L inco ln Convent ion
Center
October 218am-5pm
3
9
-
G r a d u a t e
Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace. During this dynamic three-day seminar, attendees will meet with top executives of VouantCommunications to discuss breakthrough leadership techniques while cultivating attributes of leadership that will market to any employer.
Conference is available to graduating seniors.Register right away at http://www.vouantcomm.com
Space is limited.
Leader sh ipC o n f e r e n c e
DO YOU WANT TO HAVE THE COMPETITIVE EDGE IN BUSINESS?
L inco ln Convent ion
Center
October 218am-5pm
-
PHOTO
DESIGN
DESCRI
PTION:
THIS PRO
JECT W
AS TO H
ELP
DEMONS
TRATE P
HOTOGR
APHY
SKILLS A
S WELL
AS PHO
TOGRAP
H
EDITING
SKILLS
USING
ADOBE
PHOTOS
HOP WH
ILE INC
ORPORA
TING
COLOR
INTO A P
OSTER L
AYOUT
WITH
ORIGIN
AL PHOT
O TAKE
N.
PROCES
S:
FIRST, I
FORMUL
ATED M
Y PLAN B
Y
CHOOSI
NG THE
INSPIRA
TIONAL
QUOTE T
HAT I W
ANTED T
O USE.
FROM T
HERE, I
DECIDED
ON TH
E
COLOR
SCHEME
I WANT
ED TO S
HOOT
FOR WH
EN TAKIN
G THE P
HOTOGR
APH
THAT W
OULD C
OMPLEM
ENT TH
E
QUOTE.
I DECID
ED ON
MONOCH
ROMATIC
COLOR
SCHEM
E. I
THEN W
ENT TO
SHOOT
PHOTOG
RAPHS L
ATE IN T
HE DAY
BEFORE
SUNSET
WITH M
Y CANN
ON
T31 CA
MERA. T
HE NEXT
STEP F
OR
ME WAS
TO STA
RT EDIT
ING TH
E
AND CH
OOSING
THE O
NE
THAT W
OULD B
EST PO
RTRAY M
Y
MESSAG
E. I DEC
IDED ON
A 8X11
LAYOUT
FOR TH
IS PROJ
ECT. I
THE SW
ATCHES
AND CO
LOR SC
HEME
INFORMA
TION IN
MY DE
SIGN AS
DIRECTE
D. I INSE
RTED S
HAPES T
O
CREATE
THOSE
VISIBLE
COLOR
SWATCH
ES. I US
ED THE
SELECT
IVE COL
OR ADJ
USTMEN
T
TOOL TO
ENHANC
E THE C
OLOR O
F
THE SHI
RT IN T
HE PHOT
OGRAPH
.
THEN I U
SED TH
E QUIC
K SELE
CTION
TOOL TO
GRAB T
HE BACK
GROUND
OF THE
PHOTOG
RAPH TO
MAKE I
T
BLACK
AND WH
ITE TO
ADD A F
OCAL
POINT
ON THE
SUBJEC
T IN TH
E
PHOTO
TO EMP
HASIS T
HE MESS
AGE
OF THE
ENTIRE
POSTER
. I HAD
TO
FIND AND
USE SEV
ERAL PH
OTOSHO
P
TUTORI
ALS TO
TEACH
MYSELF
HOW
TO USE
THESE
TOOLS
ON
PHOTOS
HOP.
11
-
DESCRI
PTION:
THIS PRO
JECT W
AS TO H
ELP
DEMONS
TRATE P
HOTOGR
APHY
SKILLS A
S WELL
AS PHO
TOGRAP
H
EDITING
SKILLS
USING
ADOBE
PHOTOS
HOP WH
ILE INC
ORPORA
TING
COLOR
INTO A P
OSTER L
AYOUT
WITH
ORIGIN
AL PHOT
O TAKE
N.
PROCES
S:
FIRST, I
FORMUL
ATED M
Y PLAN B
Y
CHOOSI
NG THE
INSPIRA
TIONAL
QUOTE T
HAT I W
ANTED T
O USE.
FROM T
HERE, I
DECIDED
ON TH
E
COLOR
SCHEME
I WANT
ED TO S
HOOT
FOR WH
EN TAKIN
G THE P
HOTOGR
APH
THAT W
OULD C
OMPLEM
ENT TH
E
QUOTE.
I DECID
ED ON
MONOCH
ROMATIC
COLOR
SCHEM
E. I
THEN W
ENT TO
SHOOT
PHOTOG
RAPHS L
ATE IN T
HE DAY
BEFORE
SUNSET
WITH M
Y CANN
ON
T31 CA
MERA. T
HE NEXT
STEP F
OR
ME WAS
TO STA
RT EDIT
ING TH
E
AND CH
OOSING
THE O
NE
THAT W
OULD B
EST PO
RTRAY M
Y
MESSAG
E. I DEC
IDED ON
A 8X11
LAYOUT
FOR TH
IS PROJ
ECT. I
THE SW
ATCHES
AND CO
LOR SC
HEME
INFORMA
TION IN
MY DE
SIGN AS
DIRECTE
D. I INSE
RTED S
HAPES T
O
CREATE
THOSE
VISIBLE
COLOR
SWATCH
ES. I US
ED THE
SELECT
IVE COL
OR ADJ
USTMEN
T
TOOL TO
ENHANC
E THE C
OLOR O
F
THE SHI
RT IN T
HE PHOT
OGRAPH
.
THEN I U
SED TH
E QUIC
K SELE
CTION
TOOL TO
GRAB T
HE BACK
GROUND
OF THE
PHOTOG
RAPH TO
MAKE I
T
BLACK
AND WH
ITE TO
ADD A F
OCAL
POINT
ON THE
SUBJEC
T IN TH
E
PHOTO
TO EMP
HASIS T
HE MESS
AGE
OF THE
ENTIRE
POSTER
. I HAD
TO
FIND AND
USE SEV
ERAL PH
OTOSHO
P
TUTORI
ALS TO
TEACH
MYSELF
HOW
TO USE
THESE
TOOLS
ON
PHOTOS
HOP.
-
LETTER
HEAD
DESCRIP
TION:
CREATIN
G A MAT
CHING LE
TTERHE
AD
AND BUS
INESS C
ARD BY
A DESIGN
WE CRE
ATED SP
ECIFICAL
LY FOR
THIS
PROJEC
T.
PROCES
S:
I CREAT
ED MY LO
GO USIN
G SIMPL
E
SHAPES
AND TEX
T IN ADO
BE
ILLUSTR
ATOR. I
ALSO U
SED THE
PATHFIN
DER TOO
L SPATE
TEXT IN
TO
SHAPES
. ONCE T
HE LOGO
WAS
CREATE
D, I OPE
NED IND
ESIGN AN
D
CREATE
D MY LE
TTER HE
AD AND
BUSINES
S CARD
S AND AD
DED MO
RE
INFORMA
TION FO
R EACH
LIKE AN
ADDRES
S, EMAI
L, PHON
E NUMBE
R, ETC.
I POSITI
ONED TH
E PLACE
D LOGO
IN THE
TOP LEF
T CORN
ER OF MY
LETTER
HEAD.
I MADE S
URE TO
KEEP IT
AT LEA
ST .5
AWAY FR
OM THE
EDGES.
I TYPED
THE
BUSINES
S NAME A
ND SLOG
AN INTO
A
TEXT BO
X AND PO
SITIONE
D IT ON
THE
LEFT HA
ND SIDE
AGAINST
THE LOG
O OF
THE LET
TERHEA
D. I THE
N CREA
TED A
WATERM
ARK OF
THE LOG
O AND T
ILTED
IT AND E
NLARGE
D IT AND
PLACED
IT TO
THE LOW
ER RIGHT
HAND SI
DE OF TH
E
PAGE. I
KEPT TH
E OPAC
ITY TO A
BOUT
6%.
13
-
DESCRIP
TION:
CREATIN
G A MAT
CHING LE
TTERHE
AD
AND BUS
INESS C
ARD BY
A DESIGN
WE CRE
ATED SP
ECIFICAL
LY FOR
THIS
PROJEC
T.
PROCES
S:
I CREAT
ED MY LO
GO USIN
G SIMPL
E
SHAPES
AND TEX
T IN ADO
BE
ILLUSTR
ATOR. I
ALSO U
SED THE
PATHFIN
DER TOO
L SPATE
TEXT IN
TO
SHAPES
. ONCE T
HE LOGO
WAS
CREATE
D, I OPE
NED IND
ESIGN AN
D
CREATE
D MY LE
TTER HE
AD AND
BUSINES
S CARD
S AND AD
DED MO
RE
INFORMA
TION FO
R EACH
LIKE AN
ADDRES
S, EMAI
L, PHON
E NUMBE
R, ETC.
I POSITI
ONED TH
E PLACE
D LOGO
IN THE
TOP LEF
T CORN
ER OF MY
LETTER
HEAD.
I MADE S
URE TO
KEEP IT
AT LEA
ST .5
AWAY FR
OM THE
EDGES.
I TYPED
THE
BUSINES
S NAME A
ND SLOG
AN INTO
A
TEXT BO
X AND PO
SITIONE
D IT ON
THE
LEFT HA
ND SIDE
AGAINST
THE LOG
O OF
THE LET
TERHEA
D. I THE
N CREA
TED A
WATERM
ARK OF
THE LOG
O AND T
ILTED
IT AND E
NLARGE
D IT AND
PLACED
IT TO
THE LOW
ER RIGHT
HAND SI
DE OF TH
E
PAGE. I
KEPT TH
E OPAC
ITY TO A
BOUT
6%.
-
BUISNE
SS CARD
S
DESCRI
PTION:
CREATIN
G A MA
TCHING
LETTER
HEAD
AND BU
SINESS
CARD
BY A DE
SIGN
WE CRE
ATED S
PECIFIC
ALLY FO
R THIS
PROJEC
T.
PROCES
S:
I USED
THE RE
CTANGL
E TOOL
TO
CREATE
THE FR
ONT AN
D BACK
OUTLIN
E
OF MY
BUSINES
S CARD
. I THEN
COPIED
/
PASTED
THE LO
GO FRO
M MY O
RIGINA
L
ILLUSTR
ATOR D
ESIGN F
ILE AND
ADDED
CONTAC
T INFOR
MATION
ONTO
THIS
PAGE. I
KEPT T
HE LOG
O AND
CONTAC
T
INFORMA
TION A
BOUT T
HE SAM
E SIZE
AS THE
INFORM
ATION O
N THE
LETTER
HEAD. I
MADE S
URE TH
AT NO
IMPORT
ANT INF
ORMATIO
N CAME
ANY
CLOSER
THAN
1/8 FRO
M THE
EDGES.
I
CREATE
D CONT
RAST B
Y FLIPPI
NG THE
COLORS
ON TH
E BACK
OF TH
E
BUSINES
S CARD
.
PROGRA
MS/TOO
LS USED
:
ADOBE
ILLUSTR
ATOR &
INDESIG
N
15
-
DESCRI
PTION:
CREATIN
G A MA
TCHING
LETTER
HEAD
AND BU
SINESS
CARD
BY A DE
SIGN
WE CRE
ATED S
PECIFIC
ALLY FO
R THIS
PROJEC
T.
PROCES
S:
I USED
THE RE
CTANGL
E TOOL
TO
CREATE
THE FR
ONT AN
D BACK
OUTLIN
E
OF MY
BUSINES
S CARD
. I THEN
COPIED
/
PASTED
THE LO
GO FRO
M MY O
RIGINA
L
ILLUSTR
ATOR D
ESIGN F
ILE AND
ADDED
CONTAC
T INFOR
MATION
ONTO
THIS
PAGE. I
KEPT T
HE LOG
O AND
CONTAC
T
INFORMA
TION A
BOUT T
HE SAM
E SIZE
AS THE
INFORM
ATION O
N THE
LETTER
HEAD. I
MADE S
URE TH
AT NO
IMPORT
ANT INF
ORMATIO
N CAME
ANY
CLOSER
THAN
1/8 FRO
M THE
EDGES.
I
CREATE
D CONT
RAST B
Y FLIPPI
NG THE
COLORS
ON TH
E BACK
OF TH
E
BUSINES
S CARD
.
PROGRA
MS/TOO
LS USED
:
ADOBE
ILLUSTR
ATOR &
INDESIG
N
-
LOGOS
DESCRI
PTION:
LOGO F
OR AN O
RGANIZA
TION. I
DECIDED
TO CR
EATE O
N FOR A
MADE UP
MUSEU
M CALL
ED
WEATHE
RING HEI
GHTS M
USEUM.
PROCES
S:
AFTER O
UT MANY
SKETCH
ES OF
IDEAS FO
R A LOG
O I EVE
NTUALLY
NARROW
ED THOS
E DOWN
AND I
TOOK A
VOTE O
N WHIC
H WAS T
HE
BEST. I
CHOSE T
HE ONE I
LIKED
BEST AN
D WHIC
H WAS V
OTED O
N
MOST TO
REFINE.
I REFINE
D THE
TYPOGR
APHY AN
D FONT
CHOICES
AS WELL
AS DES
IGN AND
FOCAL
POINT. I
HAVE C
REATED
A
CURVAT
URE OF
THE TEX
T, WHIC
H
HELPS G
ROUP TH
E WHOL
E LOGO
IN
ONE.
PROGRA
MS/TOO
LS USED
:
ADOBE I
LLUSTR
ATOR, P
EN TOOL
,
PAINTBR
USH, LA
YERING
, AND
SHAPES
.
17
-
WEBDES
IGN
DESCRI
PTION:
A WEB P
AGE DES
IGNED T
O
SHOWCA
SE A PER
SONALLY
CREAT
ED
LOGO.
PROCES
S:
I CREAT
ED THIS
WEB PAG
E USING
ONLY TE
XT WRAN
GLER. I
HAVE HA
D
LITTLE T
O NO E
XPERIEN
CE WRITI
NG
HTML/CS
S. IT WA
S INTER
ESTING
TO
SEE HO
W YOU
COULD M
AKE A W
EB
PAGE. P
ART OF
THE PRO
CESS W
AS
TO USE
HTTP://W
WW.W3
.ORG HTM
L
VALIDAT
OR. I US
ED A PRE
VIOUS LO
GO
THAT I H
AVE CR
EATED B
EFOREH
AND
IN THIS
CLASS.
AFTER I
CREAT
ED MY CO
NTENT I
THEN IN
SERTED
MY IMA
GE, I
ATTACH
ED A PER
-MADE C
SS
DOCUME
NT TO M
Y HTML.
I THEN U
SED
THE CO
LORS FR
OM MY
LOGO A
S THE
COLORS
FOR M
Y WEB P
AGE. I F
OUND
THESE C
OLORS B
Y OPEN
ING
PHOTOS
HOP AND
USING
THE
EYEDRO
PPER TO
OL. I WA
S THEN A
BLE
TO GET
THE CO
LOR HEX
CODES
. I
ALSO C
HANGED
MY FO
NTS TO
CREATE
CONTR
AST IN M
Y WEB P
AGE.
I DECLA
RED SO
ME BAC
KUP FO
NTS
JUST IN
CASE T
HE VIEW
ERS
BROWSE
R DIDNT
HAVE TH
ESE FO
NTS.
. I ALSO
USED PA
DDING A
ROUND
THE LOG
O AND T
EXT SO
THAT TH
EY
WOULD N
OT BE T
OO CLO
SE TO
THE EDG
E OF TH
E WEB P
AGE AND
ALIGNED
IT TO F
LOAT C
ENTER.
HAVING
THE LOG
O TO E
ND UP B
EING
IN THE C
ENTER T
OOK A L
OT OF T
IME
AND SEL
F TEACH
ING TO
ACCOM
PLISH
THIS. WR
AP IN IN
DESIGN
.
I CREAT
ED THE L
OGO IN I
LLUSTR
A-
TOR USI
NG THE
PEN TO
OL AND
MADE
A BLACK
SQUAR
E AND PL
ACED W
HITE
LINES IN
SIDE TO
CREAT
E THE LO
GO.
19
-
DESCRI
PTION:
A WEB P
AGE DES
IGNED T
O
SHOWCA
SE A PER
SONALLY
CREAT
ED
LOGO.
PROCES
S:
I CREAT
ED THIS
WEB PAG
E USING
ONLY TE
XT WRAN
GLER. I
HAVE HA
D
LITTLE T
O NO E
XPERIEN
CE WRITI
NG
HTML/CS
S. IT WA
S INTER
ESTING
TO
SEE HO
W YOU
COULD M
AKE A W
EB
PAGE. P
ART OF
THE PRO
CESS W
AS
TO USE
HTTP://W
WW.W3
.ORG HTM
L
VALIDAT
OR. I US
ED A PRE
VIOUS LO
GO
THAT I H
AVE CR
EATED B
EFOREH
AND
IN THIS
CLASS.
AFTER I
CREAT
ED MY CO
NTENT I
THEN IN
SERTED
MY IMA
GE, I
ATTACH
ED A PER
-MADE C
SS
DOCUME
NT TO M
Y HTML.
I THEN U
SED
THE CO
LORS FR
OM MY
LOGO A
S THE
COLORS
FOR M
Y WEB P
AGE. I F
OUND
THESE C
OLORS B
Y OPEN
ING
PHOTOS
HOP AND
USING
THE
EYEDRO
PPER TO
OL. I WA
S THEN A
BLE
TO GET
THE CO
LOR HEX
CODES
. I
ALSO C
HANGED
MY FO
NTS TO
CREATE
CONTR
AST IN M
Y WEB P
AGE.
I DECLA
RED SO
ME BAC
KUP FO
NTS
JUST IN
CASE T
HE VIEW
ERS
BROWSE
R DIDNT
HAVE TH
ESE FO
NTS.
. I ALSO
USED PA
DDING A
ROUND
THE LOG
O AND T
EXT SO
THAT TH
EY
WOULD N
OT BE T
OO CLO
SE TO
THE EDG
E OF TH
E WEB P
AGE AND
ALIGNED
IT TO F
LOAT C
ENTER.
HAVING
THE LOG
O TO E
ND UP B
EING
IN THE C
ENTER T
OOK A L
OT OF T
IME
AND SEL
F TEACH
ING TO
ACCOM
PLISH
THIS. WR
AP IN IN
DESIGN
.
I CREAT
ED THE L
OGO IN I
LLUSTR
A-
TOR USI
NG THE
PEN TO
OL AND
MADE
A BLACK
SQUAR
E AND PL
ACED W
HITE
LINES IN
SIDE TO
CREAT
E THE LO
GO.