comm 1 . network

8/6/2019 Comm 1 . Network

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Communication network

FORMAL

INFORMAL



definition

� Communication network is the interaction

between the different individuals working in

the company or organization to achieve

organizational objectives. They are of two

types:

� Formal

� Informal



Formal communication

� Four different channels of communication are

used within an organization:

� Downward communication� Upward communication

� Horizontal communication

� Diagonal communication



Downward communication

� Its the communication from

the higher level in

managerial hierarchy to the

lower one.

� Its main function is to

provide direction and

control.

� Notes, notices, memos,

telephone conversations,

voice mails, etc.

LEVELS

levels

LEVELS

ORGANIZATI

ONAL HEAD

ORGANIZATION



Upward Communication

� Its a communication

from subordinates to

superiors.

� Business proposals,

suggestion box,

grievance committee,

and so forth.LEVELS

LEVELS

ORGANIZATI

ONAL HEAD

ORGANIZATION



Horizontal communication

� Group coordination within organization leads to

horizontal communication.

� They are less formal

and restricted

� Memos, minutes,

routine meetings, etc



Diagonal Communication

� Realization of fraternity and equality in the

corporate sector leads to diagonal

communication.

� It flows in all direction

but it is not grapevine

communication.



Informal channels

� These channels transmit official news through

unofficial and informal communicativeinteractions including tea time gossips , casual

gatherings, lunch time meetings and so on.



The grapevine has the following

characteristics:

� It transmits information in every direction throughout the

organization laterally and diagonally.

� The grapevine, being unrestricted moves rapidly. Once amessage enters the grapevine, it moves almost

instantaneously to any point in the organization.

� The grapevine is selective with regard to the person whoreceives the information. Some people are tuned into it and

others are not.

�The grapevine exten

ds beyon

dthe formal hierarchy systemof an organization.



Types of Rumors

� Broader classification of rumor has been done

by Roy Rowan:

�Spontaneous These rumors appear

during

period of stress and thrive in an anxiety,

mistrust, repression of utter chaos.

� Premeditated These rumors are generally

planted for Machiavellian purposes.



Four categories

� Pipe dreams or wish fulfillment

� Anxiety or bogie rumour

� Wedge Drivers� Home -Stretchers



How words spread- Communication

chain

� According to Keith

Davis following chains

exist:

� Single Trend

Network



� GOSSIP NETWORK

The individualcommunicates

with everyone

non-selectively.



3.PROBABILITY NETWORK

The individual

communicatesrandomly with

others according

to the law of probability.



4.CLUSTER CHAIN-In a cluster network, the

individual communicates with all those

individuals whom he trusts



Should managers participate?

� They have three potions:

1. Ignore the grapevine, be no part of it.

2. Participate only when it serves theirpurpose.

3. Become an active and full time participant.



Disadvantages

� There are occasions when the grapevine does

not carry complete information

�2.Information communicate

dthrough the

grapevine may get distorted

� 3.Informal communication is generally

unreliable

� 4.Confidential information often leaks out

through communication.



Positive Aspects

Organizations cannot fire the grapevine

because they did not hire it. It is simply

there.

1. It is a release mechanism for stress.

2. As stronger personal bonds occur among

workers, a greater spirit of team work exists

within the organization.



� 3. Speedy transfer of information, increases

the contributions of employees.

�4. It helps improving efficiency of employees.

� 5. It is the good indicator of health, morale,

trends, and productivity.

�6. Helps in forming policies an

dimplementingprocedures.



All communication can be successful

by cooperation and friendliness

THANKS!!!

Ms. Bharti Shokeen

comm 1 . network

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