comboapp case studies 2012

8/2/2019 ComboApp Case Studies 2012

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Yubi Games

Angry Boo(Games)

January 25th, 2012

Background

Spain-based Yubi Games is a fully owned subsidiary of Group Gigigo. Yubi

Games has released several entertainment apps and mobile games in different

platforms and along with Gigigo Group has accounted more than 35 million

apps/games downloads worldwide.

ChallengeYubi Games contacted ComboApp prior to initial release of their freemium

structured game "Angry Boo" for the iPhone, iPad, and iPod Touch. The game

itself was submitted into the historically competitive Arcade and Action game categories on theApp Store. The client sought to drive Angry Boo to be effectively noticed by potential users

throughout these categories and subsequently increase their player base.

Angry Boo is a fast paced arcade adventure that charges players with helping Boo the ghost get

as many gold coins as he can by strategically jumping from one spider web to the next, while

avoiding ornery bats and other obstacles along the way. With gameplay that challenges users to

calculate height and distance with each jump, and small landing spaces that don't leave much to

chance, this exciting game represents an engagingly refreshing new spin on the mobile

platforming genre.

Solution

After reviewing our signature services, the client opted to put together a marketing campaign on

behalf of Angry Boo which consisted of the following ComboApp Mobile Marketing Solutions:

App Store SEO App Description Forum Release Announcement Branded Press Release Twitter Boost Guaranteed submission to 10 Major Review Sites Mainstream Promotion via Facebook
http://itunes.apple.com/us/app/angry-boo/id482570120?mt=8http://itunes.apple.com/us/app/angry-boo/id482570120?mt=8http://itunes.apple.com/us/app/angry-boo/id482570120?mt=8


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Results

ComboApp executed all marketing measures ordered by Yubi Games in a swift fashion, and

timed to make the largest possible impact amongst the app engaged public at large. Effective

pre-planning and execution methods were integral in helping to push Angry Boo to success

within the App Store. The app broke through into Top 100 of iPhone Arcade and Action

categories on January 25th, 2012, where it remained for more than a week.

The success of ComboApps marketing efforts were highlighted on January 28 th, 2012, when

Angry Boo was simultaneously ranked as the 6th most popular app in Apples Top Free iPhone

Arcade Games category, 4th in its Top Free iPhone Action Games Category, and 21st in its

overall Top Free iPhone Games list. As an added measure of its attained prominence, Angry Boo

also peaked as the 24th most downloaded app on the App Store as a whole on January 28 th as

well.


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EMP Company B.V.

MealGuru YourWeeklyMeal PlanwithEasy & HealthyFood Recipes

(Health & Fitness)

February 1st, 2012

Background

EMP Company is a joint venture between VX and Scriptum Communication in Food.

VX is a subsidiary of ICT, which was founded in 1988. The organizations core

activities consist of software development, infrastructure design, outsourcing solutions,

and IT management. Founded in the Netherlands, VX is globally ranked among the top

5 best IT companies. Scipturn Communication in Food was founded in 1992 by a group

of dieticians and food professionals with a focus on developing food-centric

newsletters, non-commercial health texts, recipes, and general dietary advice. Scipturn

Communication in Food also owns www.nieuwsvoordietisten.nl, a dietary news portal.

Challenge

VX and Scriptum Communication in Food were searching for a marketing partner to help the

partners increase the overall download volume of their joint app MealGuru, a planning and

organizing tool to help customers enjoy eating balanced, diverse, and nutritionally conscious

meals. Specifically, the client was interested in creating an SEO optimized description for their

app, distributing a press release and buying ad placements to announce the arrival of the updated

version of MealGuru on the App Store, and an increase in independent App Shopper reviews.

Solution

After spending some time to understand the clients exact needs and expectations, the

ComboApp marketing and Market Analysis teams created a customized list of marketing

solution in collaboration with the client in order achieve their aforementioned goals. To

summarize, ComboApp implemented the following marketing services on behalf of VX and

Scriptum Communication in Food included:

Drafting and mainstream distribution of a Branded Press Release App Store SEO analysis and implementation Drafting of an original, professional quality Application Description Guaranteed submission to 10 major review sites to boost the apps overall buzz amongst

engaged app shoppers.
http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8http://itunes.apple.com/us/app/mealguru-your-weekly-meal/id425648914?mt=8


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Results

Immediately after ComboApp executed their multiple marketing efforts MealGurubroke throughinto the App Stores TOP 100 iPad Paid Health & Fitness category. The applications popularity

peaked on February 20th, 2012, when it ranked as the scoring as the 20th most downloaded

Health and Fitness application on App Store. As a highlight, MealGuru was also featured in the

New iPad Health & Fitness TOP list as well.


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Sad Cat Software

Violet Storm (Games)

March 29th, 2012

Background

Founded in Ontario, Canada, Sad Cat Software specializes in

developing sophisticated, interesting, and uncommonly excitingmobile games for Apple's iOS platform. The company is determined

to create deeply entertaining mobile experiences that are unmatched

in quality and sheer fun. Sad Cat Software has released 44 apps

across a diverse variety of genre onto the App Store.

Challenge

The game which the client was interested in promoting - Violet Storm is an arcade shooter

whose aim is to engross players into a stylized neon world for some of the fastest, most frenetic,

and most addicting flying shootem up faction they could find on iOS. Sad Cat Software

contacted ComboApp before Violet Storms initial release in order to ensure that the game

would experience a fast, dynamic launch on the App Store right from the start.

Solution

After analyzing the game and reaching out to the client to understand their needs, ComboApp

developed a customized marketing plan for Violet Storm. This marketing plan included the

implementation of the following services provided by ComboApp:

Execution of our App Release package. This effort included creation and publishing anengaging App Description and Press Release together with execution of our Twitter Postservice and Submission of the game to 50 high profile app review sites.

Execution of an additional Twitter Boost package to raise the games profile throughout thispowerful social networking platform and get a link to the apps App Store page right into

interested consumers hands.

Results

After implementing our marketing services and within the second day of the apps release

Violet Storm broke into two different TOP 100 App Store charts, peaking as the 88 th most

popular app in the App Stores ultra-competitive Arcade Games category and simultaneously in94th position in its equally illustrious Action Games category.
http://itunes.apple.com/us/app/violet-storm/id505857614?ls=1&mt=8http://itunes.apple.com/us/app/violet-storm/id505857614?ls=1&mt=8


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Zanther Inc.

Tapos - Collaborative Content Creation(Productivity)

March 28th, 2012

Background

Founded in Seattle, Zanther, Inc is an innovative new mobile

applications developer focused on creating fresh high quality iOSmobile solutions. Taking cues from innovative yet unrealized tablet

concepts, the companys mission is to develop the most powerful

tablet-based creation and personal collaboration solution offered on

the market today.

Challenge

Tapose, the clients digital workspace app, is best described as a revolutionary new multitasking,

productivity, and content creation solution that provides users with a collaborative multimedia

Journal, fully featured Web Browser, Interactive Maps, and more, all of which can be used intandem to transform how users get things done on the go. Founded by a team of talented

software developers, Zanther Incs product was on the cutting edge of available iPad

technologies both in quality as well as sheer functionality. That said, this group of ambitious

designers and engineers lacked the needed marketing experience to effectively promote Tapose

within the mobile marketplace. Keen on publicizing the app to the public at large, the client

reached out to ComboApp to find and utilize the sorts of marketing solutions that would ensure

Tapose had successful introduction onto the App Store upon its release.

Solution

After reviewing our services and discussing the vision and concept behind Tapose with our

marketing and analysis teams, Zanther Inc finally elected to utilize a number of ComboAppsdiverse marketing solutions that both the client as well as their dedicated marketing team felt

would promote the app to greatest effect. Specifically, Zanther Inc chose to implement our App

Store SEO, App Description, Branded Press Release, Sales Generation, Twitter Boost, and

Guaranteed Submission to 10 major review sites services. Together, they were geared to pique

the interest of their target demographic, raise the apps profile among iPad users as a whole, and

invigorate public interest in the unique functionalities and advantages Tapose provided for them.

Results

Within one day of launching our tailored marketing campaign on behalf of Tapose coinciding

with its public launch - the application instantly broke into Apples TOP Paid iPad Productivity

Apps & Paid iPad Apps categories. Entry into these highly visible App Store categories morethan met Zanther Incs expectations for this marketing campaign, and ensured that their unique

app was met with widespread public interest rather than indifference.
http://itunes.apple.com/us/app/tapose-collaborative-content/id483146060?mt=8http://itunes.apple.com/us/app/tapose-collaborative-content/id483146060?mt=8http://itunes.apple.com/us/app/tapose-collaborative-content/id483146060?mt=8


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At its peak Tapose ranked as the 2th most popular paid iPad Productivity application on March

29th, 2012 and as 5th most popular paid iPad app on the App Store on March 28 th, 2012. And as a

further testament to its success, it retained its market position within the App Stores TOP 100charts for 20 consecutive days as well.


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comboapp case studies 2012

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