comarch
TRANSCRIPT
GOOD MORNING BRUSSELS!
How IoT is revolutionising Customer Experience
Shopping Innovation Expo 2016, Brussels
Francesca Borgato Loyalty CRM & Marketing Solutions Manager
25
*Gartner, http://www.gartner.com/newsroom/id/2905717
connected devices
will be in use by 2020*
BILLION
CREATE REMARKABLE EXPERIENCES
- Small device
- Battery-powered
- Bluetooth Low Energy
- Send out short data strings to nearby
devices
- Broadcast range of up to 100 meters
What is a beacon?
IoT is not that much
without Data
Comarch CRM & Marketing Suite
IoT is not that much
without Data
Market trends
Mobile app + Beacon =
Proximity Marketing
Omnichannel
Digitalization
Micro location
Real time and relevant
marketing content
Increased targeting
Gamification as pillar
of Loyalty strategy
End of Loyalty
Program based
on earning points
IoT is not that much
without Data
Customers’ Expectations
Loyalty + Beacon based data =
Gamified Engagement
Approach
Smart communication
(increased relevancy)
Social media
Need of being
engaged
Fun & surprise
Being recognized as
Brand Ambassador
Highest
personalization
IoT is not that much
without Data
Strategic Objectives
Loyalty + Beacon based data =
Targeted & More
Effective Promotions &
Discount
Enhanced customer
experience
Wow factor
Cross & up selling
Effective omnichannel
management
Preserve
margin
Traffic data
collection
STRENGTHEN SHOPPING EXPERIENCE
SMART SHOPPING EXPERIENCE
Highly personalised communication
Indoor navigation
Analyse shopper behaviour
Measure waiting times
Facilities optimisation
RICH TARGETED CONTENT DELIVERED
AT THE RIGHT TIME & LOCATION
Personalised rich content, e.g. video
Cross-sell / up-sell opportunities
Streamline checkout experience
Analyse shopper behaviour
Measure waiting times
EMPOWER YOUR SALES FORCE
Julia Smith has just entered the shop.
She ordered a product via ‘click & collect’. Her order has already arrived to the store.
Green is her
favourite colour.
By the way, it is Julia’s
Birthday today!
PERSONALISED POINTS OF INTEREST
ENRICHED SHOPPING EXPERIENCES
Technical & Social
REVOLUTION
Comarch Solutions at their best
Engagement
Platform
Smart
Analytics
Loyalty
Management
Campaign
Management
Comarch CRM&Marketing – our key customers
Comarch CRM&Marketing – Benelux
Merci!
Francesca BorgatoLoyalty CRM & Marketing Solutions Manager
[email protected] crm-marketing.comarch.com