Advertising Media Manager

Mission Statement/SWOT Analysis

Goal Planning/Action Plan

Academic Resources/Role Models & Mentors

Personal Mission Statement“Combining an undergraduate degree in game design and development, a graduate degree in marketing new media communications, a passion for technically creative writing and design, and a lifelong interest with news, media and technology, it is my personal mission within the next two years to pursue a career as an advertising media manager working for a game design technology company in the highly creative broadcast media commercial advertising industry.”

SWOT AnalysisEnter first line of text here

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Internal Strengths:

exceptionally creative effective written & oral

communications skills strong leadership skills technical skills and familiarity of

industry possess supporting degrees & advanced

degrees for industry/position

Internal Weaknesses:

project failures client rejections financials exceeding

expenses/budgets disconnect working with younger

staff team dissention poor economic climate resulting

in layoffs

External Opportunities:

job stability high salary earnings strong job growth management & advancement potential new media & latest technological

advancements

External Threats:

age discrimination entering industry/career change

late in life personality conflicts gender discrimination staff downsizing position eliminations

Long Term Goals through 2018

Work to gain entry-level practical experience

Expand upon existing portfolio

Complete training & degree

Immediate Short Term Goals 2016

Seek out entry-level positions & paid internships

Work on adding to existing portfolio

Complete online training courses

Academic Resources

Advertising Educational Foundation (AEF)

Paley Center for Media (PCM)

Interactive Advertising Bureau (IAB)

Role Models

Nora Ephron

Emily Christner

Mentors

My SNHU undergraduate academic advisor

Interests Inc.

Creative & content writing

Creating digital content

Photography, art, media & technology

Forward Facing

Continue working in the technology industry

Working in an advertising/marketing capacity

Writing advertising copy for new products