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Hannah Kradenpoth10-K CEO Letter
CLASS PROJECT DO NOT TRADE
Dear Shareholders, Customers, Partners, and Employees,
It is a pleasure to write this letter to you as the
third CEO in Microsoft’s history. When I accepted this
position, I saw an opportunity for Microsoft to change the
world with technology and empower people and
organizations to do amazing things.
As technology has evolved over the years, I
believe this is a landmark moment for our company. Cloud and mobile technologies are
continuing to change the way people work and play. Each year more and more people are
connected to Internet-enabled devices. Even though the technology will be there, it is our
mission to facilitate the technology to determine the true potential of individuals, teams, and
organizations.
What We’re Doing
We believe that Microsoft has set the standard in becoming the productivity and platform
company for this mobile and cloud world. We are working to empower every person and
organization to do and achieve more through building digital work that is supported by the Cloud
Operating System, Device Operating System and Hardware platforms.
How we Plan to Achieve This
To achieve this, we focused on this goal in the last fiscal year. We drove our mobile
strategy by acquiring Nokia’s Devices and Services business, which created and expanded
Microsoft’s devices including Nokia phones, Xbox hardware, Surface, Perceptive Pixel products,
and accessories. In addition, we announced Office for iPad, which created 35 million downloads
of Microsoft Office. By offering Office for iPad, it became one of the most popular applications
in the app store.
Hannah Kradenpoth10-K CEO Letter
CLASS PROJECT DO NOT TRADE
With the introduction of the Windows 8.1 phone we announced Cortana, a personal
assistant. Cortana learns from users and provides information and assistance to better the mobile
experience. Aside from Cortana we introduced the Surface Pro 3. The Pro 3 is redefining tablets,
and allows users to replace their laptop. Lastly, we did
something to make Windows licenses available to and
original equipment manufacturers building devices
smaller than nine inches. Microsoft provided licenses
for zero dollars. This will allow consumers to obtain
low-cost devices with Microsoft software included.
Consumers can now experience this innovation at a low-
cost. In addition to building on devices and licensing we
continued to build onto The Cloud.
Fiscal Year Financial Overview
Regardless of an eventful year introducing new products and services, Microsoft
continued to show strong results. We displayed revenues of more than $86 billion, gross margin
of almost $60 billion and operating income of $27.8 billion. Diluted earnings per share increased
$0.08 this fiscal year from $0.53 to $0.62. In addition, and we returned more than $15.7 billion
in cash to our shareholders.
Looking Forward
Looking ahead, we have unique and full product and feature list that will allow Microsoft
to flourish in this mobile and cloud-first world. Recently we launched Delve, an Office 365
cloud-based service that allows users to see relevant documents, data, and artifacts straight from
the cloud. In addition, we announced our intention to acquire Mojang. Mojang is a Stockholm
based game developer who created “Mincraft,” a game that is compatible on PC, console, tablets,
and mobile devices. We are also working to launch a Skype Translator. This will allow users to
have different languages translated and has the potential to break down language barriers in
communication. The most important product we plan to launch in the upcoming year is Windows
Hannah Kradenpoth10-K CEO Letter
CLASS PROJECT DO NOT TRADE
10. We will be offering the Windows 10 update to consumers at no cost. Our hope by offering
the update to users for free, users will have the ability to do and create more.
As CEO, I am dedicated to making sure Microsoft makes the most of this landmark time.
I understand it is equally important to continue to evolve our culture by creating more innovative
products and features, focusing on leading indicators, and continuing to ensure that Microsoft
creates innovations for people, groups, and companies to do great work. Continuing to reinvent
efficiency and building platforms, I believe we can empower each person on the planet to do and
achieve more.
Thank you for your continued support,
Satya Nadella Chief Executive Officer