colorado state university-pueblo brand identity guide...how the csu-pueblo brand is meant to be...

Brand Identity GuideColorado State University-Pueblo

Introduction 1

CSU-Pueblo Brand 2

Typography 4

Color Palette 5

Color/Print Guidelines 7

Writing and Copy Development 8

CSU-Pueblo Logo 10

Style Guidelines - Print 12

Design Styles - Print 13

Style Guidelines - Web 14

Photography 15

Corporate Identity 16

Promotional Items 17

Contact Information 18

For more information about the Brand Identity Guide

or how to apply its policies, please contact:

Office of External Affairs: 719-549-2810

COnTEnTSThe key to effective branding is

consistency: Offering the same value,

level of service, and messaging to our

audiences over time.

Building the University’s Reputation

This Brand Identity Guide is designed

to help you align your efforts with the

Colorado State University‐Pueblo

brand. Whether you are developing a

communiqué, proposal, or brochure;

planning an event or presentation; or

creating policies or programs, this

resource can help you produce

communications and inspire

actions that fully represent the

University’s ideals and character.

Colorado State University–Pueblo We are committed to representing the University as a “first choice” institution with valuable and affordable academic offerings and a growing campus community in a location that exemplifies the Colorado lifestyle. In order for Colorado State University-Pueblo to continue to develop this highly visible and recognizable identity, we must make a commitment to maintain the integrity of the brand.

The University as a whole follows the guidelines set forth in this document when developing marketing and communications materials to reach and maintain a level of consistency and quality across the institution.

Perhaps the best and easiest way to ensure brand coherence is to explain how the CSU-Pueblo brand is meant to be presented in order to avoid pitfalls.

InTrODUCTIOnStandards Commitment

Everyone at Colorado State

University-Pueblo has a responsibility

to apply the identity in a consistent and

accurate manner. The Brand Identity

Guide provides direction for continuity

in message and visual identity for

communications.

Be sure to follow the guidelines and

graphic standards to maintain the

integrity of the University’s brand.

1

Building a BrandVision. Mission. Logo usage. Design style. While these elements all are vital to upholding the University’s brand, they are only part of the equation.

Brands are the expectations that stakeholders associate with our University. A brand is not only who we are and what we deliver, but also how we deliver it. At the heart of every brand is a promise to do or offer something compelling. This brand promise serves as a strategic guide within the University to shape our communications, policies, decisions, and actions.

The Brand PromiseAt the heart of your actions and communication considerations is the brand promise to the stakeholders of Colorado State University-Pueblo: an enduring internal statement of what CSU-Pueblo stands for and what we promise to deliver to every individual with whom we come in contact.

Our brand promise is simply stated: Learning. Discovery. Impact. CSU-Pueblo promises every student and stakeholder that learning can lead to discovery and that discovery can and will make a difference – an impact – in this world. To apply the brand promise, ask: How does my college or unit advance this promise?

CSU-PUEBLO BrAnDEffective Communication

All employees shape the Colorado State

University-Pueblo brand through their

actions, comments, and messages to

stakeholders. Each time constituents

come in contact with the University

through a CSU-Pueblo brochure,

telephone call, event, Web page, or even

a faculty or staff member, they naturally

form and reshape their opinions.

The End Result

We continue to improve the credibility

and standing of CSU-Pueblo by delivering

what we promise.

2

The Brand PositionColorado State University-Pueblo’s multi-faceted brand positioning statement explains who CSU-Pueblo is and what the University does.

• Colorado State University-Pueblo is a premier, mid-sized public university that advances the social, cultural, and economic development of the region.

• We attract motivated students who seek a strong academic foundation, a global perspective, and exceptional professional preparation within a world-class university system.

• Students thrive in our welcoming, diverse, and collaborative community.

• Our nationally recognized faculty and outstanding staff provide one-to-one attention, supportive mentoring, and hands-on, career-relevant learning experiences that result in life-changing education.

• Our graduates expand their personal boundaries and achieve their highest individual goals.

• To apply the positioning statement to your programs, interactions, and communications, ask: In which of these areas does my unit play the largest role? How? Be specific.

Messaging DriversThe brand drivers are the key differentiating points that make CSU-Pueblo stand out from our competition.

• One-to-one attention and mentoring • Nationally recognized faculty and outstanding staff • Hands-on, career-relevant learning experiences • Welcoming, diverse, and collaborative community • To apply the drivers, ask: In what ways does my unit exemplify the drivers? How

can my unit distinguish itself to our stakeholders using these drivers?

CSU-PUEBLO BrAnDConsistency Is Key

Significant resources have been invested

in the development and promotion of

the CSU-Pueblo brand identity. To

protect the University’s brand equity, it

is paramount that a clear and consistent

message be maintained throughout all

communication materials.

3

All Printed MaterialThe Galaxie Polaris and Adobe Caslon Pro font families are the official typefaces for all Colorado State University-Pueblo printed materials.

Galaxie Polaris Lightabcdefghijklmnopqrstuvwxyz aBCdEfGhIjklmnoPqrSTUvwxyz

Galaxie Polaris Bookabcdefghijklmnopqrstuvwxyz ABCDEFGHIjkLMnOPqrSTUVWxyz

Galaxie Polaris Book Italicabcdefghijklmnopqrstuvwxyz abcDefghIjkLmnopqrstuvwxyz

Galaxie Polaris Mediumabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

Galaxie Polaris Boldabcdefghijklmnopqrstuvwxyz ABCDEfGhIjKLMnoPqRSTUvwxyz

Galaxie Polaris Bold Italicabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

Galaxie Polaris heavyabcdefghijklmnopqrstuvwxyz ABCDEfGhIjKLMnoPqRSTUvwxyz

Adobe Caslon Pro Regularabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyzAdobe Caslon Pro Italicabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyzAdobe Caslon Pro Semi Boldabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyzAdobe Caslon Pro Semi Bold Italicabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyzAdobe Caslon Pro Boldabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyzAdobe Caslon Pro Bold Italicabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyzConfidential (for specific design usage only, see page 10)

abcdefghijklmnopqrstuvwxyz

TyPOGrAPHy CSU-Pueblo fonts and Usage

Equally important to brand

presentation is the consistent use of

designated type families. Copy will

always be set using either the Galaxie

Polaris or Adobe Caslon Pro family of

types. This includes, but is not limited

to, brochures, newsletters, direct mail

campaigns, inserts, and posters.

optional font Design Element

The Confidential font may be used as

a design element within communication

pieces. It is not to be used as body copy

but may be introduced as a border or

divider between images. It is meant as

a design accent and should be used

sparingly. Please see specific examples

on page 10.

4

Color UsageThe designated colors for Colorado State University-Pueblo are an integral part of the graphic identity and help to define our branded image. • It is important to use only the colors on this page. • The Primary Color blue must be an integral part of every color publication. • Blue should be a prominent color on the front cover of any color publication. • These should be the dominant colors integrated throughout any communication with Blue PMS 281 being the predominant color on the front cover of any publication.

Accent Colors are not intended to be used as primary colors, but applied in moderation to enhance design. Colleges or units in the University may also use the Color Palette to further distinguish themselves. Please consult External Affairs if you have specific questions concerning the application of the Accent Colors.

Background ColorsFor backgrounds, use Light khaki PMS 7527, Light Gray 15% Black, or Light Blue PMS 278 at 70%.

Pantone® Color formula GuidePantone Matching System (PMS) assures color matching across several product lines. It is the standard used in the printing industry. Each PMS color is created from various combinations of the colors cyan, magenta, yellow, and black or CMyk.

note: red or Dark red should not be screened to any percentage. red turns pink when screened and contrasts with the recommended color palette.

PRIMARy CoLoRS

BluePMS 281

RedPMS 186

Dark GrayBlack (80%)

KhakiPMS 7528

Dark KhakiPMS 7531

ACCEnT CoLoRS

Light yellowPMS 120

Light BluePMS 278

GreenPMS 364

COLOr PALETTE

5

PurplePMS 5115

Dark RedPMS 201

orangePMS 152

Dark orangePMS 471

CMyk stands for cyan, magenta, yellow, and black. They are the four process colors used in offset printing. See below for the CMyk builds of the PMS color palette.

CMyk BUILDS

Blue PMS 281 C:100 M:72 y:0 k:32

Red PMS 186 C:0 M:100 y:81 k:4

Light yellow PMS 120 C:0 M:9 y:58 k:0

Light Blue PMS 278 C:39 M:14 y:0 k:0

orange PMS 152 C:0 M:64 y:100 k:0

Green PMS 364 C:65 M:0 y:100 k:42

Dark Red PMS 201 C:0 M:100 y:63 k:29

Khaki PMS 7528 C:0 M:3 y:10 k:10

Dark Gray PMS Black 80% C:0 M:0 y:0 k:80

Dark Khaki PMS 7531 C:0 M:10 y:27 k:50

6

Primary Colors

Accent Colors

PRIMARy CoLoRS

BluePMS 281

RedPMS 186

Dark GrayBlack (80%)

KhakiPMS 7528

Dark KhakiPMS 7531

ACCEnT CoLoRS

Light yellowPMS 120

Light BluePMS 278

GreenPMS 364

PurplePMS 5115

Dark RedPMS 201

orangePMS 152

Dark orangePMS 471

Dark orange PMS 471 C:0 M:59 y:100 k:18

Purple PMS 5115 C:75 M:100 y:70 k:20

Color Consistency and Paper Stock Most communication materials should be printed on an uncoated paper stock. Consult with External Affairs design and print staff to determine best stock for your publications. note: Colors will vary from coated to uncoated paper stock.

Copy Colors • 100 percent black should typically be used for all body copy. Or,

reversed white if the background color is dark. Black in 85 percent may be used for body copy as necessary to complement design.

• 100 percent black or 100 percent accent colors (except for Light yellow PMS 120) can be used for call-outs, i.e. bullets, pull-quotes.

• 100 percent black should be used for type smaller that 7 pt., i.e. disclaimers.

Color Combinations Please avoid combinations that work against the CSU-Pueblo’s visual brand identity such as: blue and orange (Denver Broncos); red and green (holiday); green and yellow or blue and yellow (other universities).

Approval ProcessPublications not designed by External Affairs are to be reviewed before going to print or being copied.

External Affairs must review:

• All publications that will be distributed to audiences outside of the University community.

• Publications designed in two‐color or greater intended for the internal University community.

Units should contact External Affairs as early as possible to coordinate timely review of publications prior to print or copy: 719.549.2810.

COLOr/PrInT GUIDELInESPress Checks

External Affairs is responsible for

coordinating press checks for all

four color/digital projects.

7

Approach to CopyOur mission is to develop relationships with prospective and existing students, alumni, donors, legislators, and any other stakeholders who come in contact with the University.

The copy needs to relay a type of dialogue or conversation, as if you were in the same room together. To that end, we will largely employ the present tense and “us,” “our(s),” and “we” to refer to CSU-Pueblo and “you” and “your(s).”

Example of Copy Technique and Tone

Live here.

We invite you to live, learn, and enjoy

opportunities of a lifetime with us at

CSU-Pueblo. Living on campus can be

one of the most enriching experiences of

your life. And it’s a great way to ensure

success. In fact, students who live in

residence halls are more likely to:

• Complete college

• Graduate in four years

• Develop better study habits

• Achieve a higher grade point average

There’s no shortage of rewards to living on

campus!

Learn here. Play here.

Campus life offers you an opportunity to

participate in organized hall activities,

exciting on-campus events, vibrant

organizations, competitive athletic

programs, arts and culture, and much

more.8

WrITInG AnD COPy DEVELOPMEnT

Usage and writing StyleExternal Affairs has a comprehensive Usage and Writing Style Sheet that address editorial questions specific to the University. The following excerpt addresses the usage of the Colorado State University-Pueblo name. Contact External Affairs for a complete version of the Style Sheet.

When writing the University‘s full name or truncated version, there are no spaces between Colorado State University or CSU and Pueblo.

Using the University’s nameApply the following when writing about the University. • Bullet/Indent these items/also make edits: • On first reference of the University name in copy, ALWAYS use Colorado State University–Pueblo. On subsequent references, CSU-Pueblo or University may be used. • The word “university” on second or subsequent reference is capitalized when referring to CSU-Pueblo, but not when used as a general term. • When writing the University‘s full name or truncated version, there are no spaces before or after the hyphen between Colorado State University/CSU and Pueblo. • The use of “CSU-P” is not allowed as a reference to the University.

9

Content and Grammar

Copy and content also should reflect the

University’s brand attributes by being

smart, targeted, and positive.

Grammar, punctuation, and spelling

should follow the Associated Press

Stylebook (www.apstylebook.com).

Color Application and UsageA strong visual identity, one that projects a clear and consistent image, can positively affect attitudes and opinions. Logos, when used correctly and consistently, will help strengthen the University’s identity and distinguish it from other colleges and universities.

The official logo must appear in a prominent position on the front of all CSU-Pueblo communications. The logo can appear in blue Blue PMS 281, 100 percent black or white. The logo should not appear in red PMS 186 or any Accent Colors.

The logo must be incorporated into all CSU-Pueblo communications without exception. It is unacceptable to change any aspect of the logo or to recreate the logo. It must be applied consistently and within the guidelines outlined in this document.

never place the logo in front of a busy pattern. The clarity of the logo is important. The logo should be placed over a contrasting color or over a photograph in areas of consistent color or low contrast.

The requested trademark TM symbol must always appear with the logo.

Unacceptable Logo Usage

OFFICIAL UnIVErSITy LOGO BLUE

SOLID BLACk

rEVErSED WHITE On DArk BACkGrOUnDS



10COMPrESSED STrETCHED WrOnG COLOr

LOGO ExAMPLE On PHOTO BACkGrOUnD

Isolation AreaIn all applications, the CSU-Pueblo’s logo should be surrounded by adequate clear space. A minimum distance of 1/4” (1/8” for reversed logo in box) must be allowed above, below, and to the sides of the logo. Maintaining this distance will ensure the logo is not crowded by or linked to other visual elements. At no time should copy or other art fall into this clear area.

Size LimitationTo ensure readability, never reproduce the CSU-Pueblo’s logo smaller than .885” in width. Large formats require vector files (Adobe Illustrator). Do not scale up a rasterized logo, it will lose resolution and look pixilated.

The size ratio must remain the same. In other words, the logo cannot be stretched, squeezed, or altered in any way.

Logo AssistanceIf you have questions about how to correctly apply the logo whether placement, color, or sizing contact External Affairs at 719.549.2810.

There is only one official logo of the University. no other logos should be used on University marketing and communications materials unless there is express authorization by External Affairs. Contact External Affairs before considering logo or graphic icon development.

CSU-PUEBLO LOGO

1/4” CLEAr SPACE

SIzE LIMITATIOnminimum size: .885” 11

1/8” CLEAr SPACE FrOM BOx

1/4” CLEAr SPACE

1/8” CLEAr SPACE FrOM BOx

1/4” CLEAr SPACE

12

CSU-Pueblo wolf GraphicThis mark may be applied to promotional items only and non‐critical communications and printed in black only, blue only (PMS 281), or in a two-color format of red (PMS 186) and blue (PMS 281) as indicated. The Wolf Head may be used in isolation as long as the official University logo also appears on the same page or specialty item. Presidential, admissions, academic, and other official communications must use the University logo.

CSU-Pueblo Thunderwolves graphicThis mark includes the Wolf Head with the Thunderwolves mascot and printed in black only, blue only (PMS 281), or in a two-color format and other official communications must use the University logo.

University SealThe University Seal is reserved for presidential and other official communications. The seal may be used only with prior permission from External Affairs, 719.549.2810.

OTHEr UnIVErSITy MArkSWOLF-LOGO-FLAT-COLOr

WOLF-LOGO-CSU-PUEBLOBLUE-BACk-FLAT-COLOr

WOLF-LOGO-CSU-PUEBLOWHITE-BACk-FLAT-COLOr

THUnDErWOLVESFLAT-COLOr

CSU-PUEBLOTHUnDErWOLVES

FLAT-COLOr

WOLF-LOGOCSU-PUEBLO

THUnDErWOLVESFLAT-COLOr

CSU-PUEBLO-SEALFLAT-BW

CSU-PUEBLOWOLF LOGO

COLOr AnD BW

Marketing ExamplesWhen stakeholders encounter consistent, effective communications and delivery of services, they feel a sense of familiarity and confidence. The end result: we continue to improve the credibility and standing of Colorado State University-Pueblo by delivering what we promise. The best way to do that is to create materials with the same look and feel.

STyLE GUIDELInES - PrInT

Earning a college degree is an important investment in your future. We’re here to help you discover the numerous options available through CSU-Pueblo, including grants, student employment, institutional scholarships, and loans.

Four-Year Graduation Incentive You are eligible for the Four-Year Graduation Incentive, a very attractive opportunity for new CSU-Pueblo freshmen who graduate in four years—a check for your final semester ‘s tuition, up to $1,500! Follow your degree plan and complete your degree in four years—and you’ll receive your diploma and a refund of a full semester’s tuition.

Next Steps ...University ScholarshipsCSU-Pueblo has a number of scholarships available each academic year. Find out what you may be eligible for by completing the University Scholarships form under Financial Aid Programs at GoCSUPueblo.com. Submit the online form by March 1, 2009.

College Opportunity FundThe state of Colorado offers in-state undergraduates a stipend towards a portion of your total tuition. Visit https://cof.college-assist.org.

Federal Aid ApplicationMake sure you complete the FAFSA (Free Application for Federal Student Aid) by March 1, 2009 at www.fafsa.ed.gov to determine your eligibility for federal, state, and other financial aid programs.

Tuition RatesAs a Colorado resident enrolled as an undergraduate in 15 credit hours per semester, the total tuition and academic fees to attend CSU-Pueblo are approximately $2,344 per semester. This applies to the 2008/2009 school year. Learn more at GoCSUPueblo.com.

Prsrt Standard U.S. Postage

PAID Pueblo, CO

Permit No. 25

Office of Admissions2200 Bonforte Blvd.Pueblo, CO 81001-4901

Colorado Resident

CSU-Pueblo has financial aid programs

to help you get started.

Invest in yourpotential.

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FInAnCIAL POSTCArD

Welcome home!

community Advice friendships & fun tutoring energy & excitement support

Live here. We invite you to live, learn, and enjoy opportunities of a lifetime with us at CSU-Pueblo. Living on campus can be one of the most enriching experiences of your life. And it’s a great way to ensure success. In fact, students who live in residence halls are more likely to: • Complete college




There’s no shortage of rewards to living on campus!

Learn here. Play here. Campus life offers you an opportunity to participate in organized hall activities, exciting on-campus events, vibrant organizations, competitive athletic programs, arts and culture, and much more. At CSU-Pueblo, you’ll enjoy living-learning communities and special interest floors in our residence halls.

Come on in and find out more about us...

Next Steps Housing applications can be submitted once you are admitted to the university. Applications are available in late fall and assignments are made in early summer.

2008-2009 Room rates for residence halls start at $1,600 per semester for a double room and $2,395 for a single. Rates subject to change.

Housing contracts are issued for the entire academic year and must include a meal plan. We will make every effort to accommodate your housing request. Please note, our new residence hall will be in high demand, so we encourage you to apply early. Preferred placement cannot be guaranteed.

Housing applications must include a $125 deposit to hold your space; $25 of the deposit is used as an application fee and is non-refundable; $100 of the fee is used as a security/damage deposit. Your deposit will be held in escrow for the duration of your occupancy.

Additional information and housing applications are available by calling us at 719.549.2601 or 719.549.2602, or email [email protected].

Living at CSU-Pueblo.

Dates to rememberMAy Room reservation forms are due for best consideration. All roommate requests should be submitted.JuNe Room assignments will be made.AuguSt Students move into the residence halls; meal plan changes are accepted without penalty.SepteMbeR Wait list begins for room changes.

Contact usResidence Life & Housing Colorado State University-Pueblo 2290 Bonforte Blvd. • Pueblo, CO 81001-4901 Phone: 719.549.2601 • Fax: 719.549.2636Email: [email protected]

goCSupueblo.com

Colorado State-University is an equal opportunity/affirmative action institution and complies with all Federal and Colorado state laws, regulations, and executive orders regarding affirmative action requirements in all programs. The Office of Affirmative Action is located in AD 306. In order to assist Colorado State University-Pueblo in maintaining its affirmative action responsibilities, ethnic minorities, and other protected class members are encouraged to apply and to so identify themselves.

Welcome home!

















goCSupueblo.com


Welcome home!

















goCSupueblo.com


at CSU-PuebloYour room is ready

What’s on the menu?Living in a residence hall requires that you purchase a meal plan. Meals are served in the Columbine Dining Hall or La Cantina in the University Center. See our interactive campus map at GoCSUPueblo.com.

We offer a variety of dining options to accommodate many discerning tastes and diets, including health-conscious alternatives. Among the different campus food venues are:

La Cantina, in the University Center, has fun dining options like Player’s Grille, High Desert Burrito, Tuscan Oven, Sub Generation and Seattle’s Best Espresso. You’ll find a variety of your favorite beverages, sugary delights, and other grab-and-go items.

Columbine Cafe is located inside of the Occhiato University Center and offers dining options that include many of the best comfort foods! Pizza, made-to-order grilled items, fresh deli sandwiches, and fine desserts. Yum.

the pavilion, on the south side of campus, is an excellent choice when you’re on the go. You can pick up a pre-packaged sandwich, salad, beverage, or snack. the Coffee Cart in the Library will take care of your caffeine fix! Stop by for your favorite Starbucks coffee, treat, pastry, snack, or sandwich.

be safe We take safety seriously at CSU-Pueblo. All residence hall lobby doors are locked each night and floors are only accessible with your floor key.

To further ensure your safety on campus we offer “Safewalks.” Any time of day, any day of the year you can call a deputy or campus service officer to accompany you to a building or to your vehicle.

Our campus law enforcement also conducts high-visibility and nightly security walk-throughs in the residence halls as well as across campus.

Freshman Live-in policy All single, first-year freshmen under the age of 21 with a home address of more than 50 miles from school are required to live on campus in University housing.

Housing Alternatives For students who are exempt from the freshmen live-in policy, CSU-Pueblo offers an on-campus apartment community called University Village at Walking Stick. For more information regarding eligibility and availability for this alternative housing, please visit goCSupueblo.com.

New Housing At CSU-Pueblo, we’re committed to providing you with the most positive learning environment. In addition to making renovations to our Belmont Residence Hall, we recently broke ground on a 76,400 square-foot residence hall! Beginning fall 2009, this housing facility will be home to 253 students in 72 bedroom suites.

Our beautiful new building will feature a computer lab, classroom and meeting space as well as significant amounts of open social areas—an ideal place for you to thrive on campus! Capacity is limited, so be sure to apply early.

On-campus living Kick back, relax, and make yourself at home at CSU-Pueblo! Our residence halls are home to more than 750 students.

Residence hall rooms are designed for two people, and single occupancy rooms are available on a very limited basis. Rooms range in size but are generally about 12 x 13 feet. Each room has two extra long twin beds with drawer space below, two desks with built in study lamps, two bookshelves, and two desk chairs. Our residences have both private and shared bathrooms. Cleaning services are provided for all common areas. We include cable and one Internet connection per student. You’re also welcome to use our on-site computer lab—open 24/7.

Standard floors in our residence halls are co-ed, however you can request a floor designated for men or women only. We also offer floors with extended quiet hours that emphasize academic success. Beginning fall 2008, we are excited to introduce two new living-learning communities that are floors/areas designed for students who share particular interests:

First year experience is a co-ed, freshman residential community that encourages you to connect with your classmates, faculty, and staff through participation in activities that are important to you.

the Outdoor Leadership Community (OLC) is designed for those who love the outdoors. OLC is an interactive, challenging, and fun opportunity to experience the natural beauty of Colorado.

Discover more about your ideal housing setting at goCSupueblo.com.

opportunities of a life time enriching experiences vibrant organizations

belmont Residence HallBelmont Hall is spread out over three wings joined together by a large common area with a large-screen TV, pool table, ping-pong, kitchen and fireplace. You’ll also find a study lounge, laundry, computer lab, and tutoring lab. When you’re looking to blow off steam, stroll over to our new 50,000 square-foot recreation center for volleyball, basketball, gym facilities, and more—open year round!

What to bringSome things you won’t want to forget when moving to your new home: pillows, sheets, towels, iron, clothes hangers, can opener, laundry basket and quarters, alarm clock, lamps, bike, TV, surge protectors, etc.!

living-learning communities special interest floors experience colorado

renDerInG OF neW HOUSInG

























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HOUSInG BOOkLET

Small class sizes.

Your outdoor playground awaits!

David, Pre-Business and Student Government President Allison, Mass Communications Arrica, Sociology (Criminology) Erica, Mass Communications

Monish, Business Management (Marketing)

www.GoCSUPueblo.com

Invest in your potential today.

World-class educators.

300 sunny days a year.

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ethnic Origin (please mark all that apply): American Indian, Alaskan Native Asian, Pacific Islander Black, African American Caucasian, White Hispanic, Chicano, Latino

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DIrECT MAIL

DESIGn STyLES - PrInT

Welcome home!

















goCSupueblo.com


Welcome home!

















goCSupueblo.com


Welcome home!

















goCSupueblo.com


















































optional font Design Element UsageConfidential font is used only as a border or divider. The copy consists of descriptive key words or phases, i.e.:

14

Knockout Element UsageThe triangle is used as a design treatment for separating larger areas. The knocked out color should be the same as the outer layer/background.

Ghosted Diagonal Line UsageThis optional ghosted design element is used to add depth to blocks of color. They are white lines at 50 percent.

promise identity core values strategy reputation

option Logo Call out UsageLogo can be isolated by applying it in white on a dark background (i.e., Primary Colors or PMS 201) to define the space.

The University look and feel features the Primary Colors of the University, blocks of color, font and design elements, thoughtful use of accent colors, and stylized photography. The University has an extensive photo library. See page 13 for more examples.

note: use of Light Gray 15% Black and Light Blue PMS 278 at 70%.

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www.GoCSUPueblo.com




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www.GoCSUPueblo.com




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www.GoCSUPueblo.com




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Photography UsageLarge photographs are used to create a clean look with an inviting feel. Multiple photos give the University a personal touch.

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Gray Transparent BarThis is a design treatment used to call out headline over a photograph. It is Black with a multiply effect applied at 55%

Photo ConsultationExternal Affairs is growing a photo library with a range of photos that reinforce the brand. Generally, the Colorado State University-Pueblo photo library should be your first resource for image use in all communications.

Contact External Affairs to identify photos for use in your publications.Stock imagery should only be considered after consultation with External Affairs.

Photography StyleA careful approach to lifestyle imagery will create a unique, dynamic presence for CSU-Pueblo. Photos should be selected, as well as executed, based on the following criteria:

• Capture genuine moments of subjects engaged in the University experience in natural settings on campus, in classrooms and other interior locations

• Focus on moments of connection between students, and individual moments of introspection

• Use real students • Include a strong sense of depth • Compose photos that are visually or intellectually dynamic • Promote natural diversity of campus constituents

PHOTOGrAPHy

ExAMPLES FrOM CSU-PUEBLO PHOTO LIBrAry 15

colorado state university-pueblo brand identity guide...how the csu-pueblo brand is meant to be...

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