color theory
DESCRIPTION
COLOR THEORY. Katherine Meeks. Consist of primary, secondary, and tertiary colors. Pure & bright. Straight-from-the-tube color. Bold, cheerful & exciting. Hues + white. AKA pastels. Soft, youthful, & soothing. Hue + black. Deep, powerful, & mysterious. - PowerPoint PPT PresentationTRANSCRIPT
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COLOR THEORYKatherine Meeks
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Consist of primary, secondary, and tertiary colors. Pure & bright. Straight-from-the-tube color. Bold, cheerful & exciting.
![Page 4: COLOR THEORY](https://reader035.vdocuments.us/reader035/viewer/2022062400/5681690d550346895de02486/html5/thumbnails/4.jpg)
Hues + white. AKA pastels. Soft, youthful, & soothing.
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Hue + black. Deep, powerful, & mysterious.
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Hue + white + black OR Hue + complementary color. Complex, subtle, sophisticated.
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Color Schemes
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Color Theory in ADVERTISING
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MonochromaticAnalogous
ComplementaryTriadic
Split complementaryDouble complementary
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“The Scream” by Edvard Munch
MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary
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“The Scream” by Edvard Munch
MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary
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Mark Rothko
MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary
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Mark Rothko
MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary
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"Femme Aux Bras Croisés" (Woman With Crossed Arms) by Picasso
MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary
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"Femme Aux Bras Croisés" (Woman With Crossed Arms) by Picasso
MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary
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"Jaiselmer" by Bob Rankin
MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary
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"Jaiselmer" by Bob Rankin
MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary
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"Red Orange White Green Blue" by Ellsworth Kelly
MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary
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"Red Orange White Green Blue" by Ellsworth Kelly
MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary
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“Milk Maid” by Willem de Kooning
MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary
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“Milk Maid” by Willem de Kooning
MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary
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<http://blog.olyafirst.com/2010/07/30/britney-spears’-new-fragrance-ad/>.Coca Cola. Digital image. Indian TV Today. Indian TV Today, 5 Oct. 2009. Web. 9 Dec. 2011. <http://www.indiantvtoday.com/why-do-we-look-upon-
celebrities/2009/10/05/>.Cotton: The Environmentally-friendly Fiber. Digital image. Cotton Incorporated. Cotton Incorporated, 2011. Web. 9 Dec. 2011.
<http://www.cottoninc.com/Cotton-Sustainability-Media/Cotton-Environmentally-Friendly-Fiber-Trade-Ad/>.Doritos: Snack Strong. Digital image. Adweek. 7 Mar. 2008. Web. 9 Dec. 2011. <http://www.adweek.com/adfreak/humans-reach-out-aliens-doritos-ad-
16166>.Freeman, Zac. Junk Portraits. Koikoikoi. 21 Oct. 2010. Web. 10 Dec. 2011. <http://koikoikoi.com/2010/10/junk-portraits-by-zac-freeman/>.Hue. Digital image. Color Wheel Artist. Shirley Williams, 2008. Web. 9 Dec. 2011. <http://www.color-wheel-artist.com/hue.html>.Kelly, Ellsworth. Red Orange White Green Blue. Norton Simon Museum. Norton Simon Museum. 2011. Web. 10 Dec. 2011.
<http://www.nortonsimon.org/collections/browse_title.php?id=P.1968.14a-e>.Kooning, Willem De. Milk Maid. 1985. Los Angeles Times. Los Angeles Times, 16 Dec. 2010. Web. 10 Dec. 2011.
<http://latimesblogs.latimes.com/culturemonster/2010/12/art-review-willem-de-kooning-at-lm-arts.html>.Munch, Edvard. The Scream. 1893. The National Gallery, Oslo, Norway. Wikipedia. 24 Nov. 2011. Web. 10 Dec. 2011.
http://en.wikipedia.org/wiki/File:The_Scream.jpg.Nike: Freedom for Your Feet. Digital image. US Shoes Town. US Shoes Town. Web. 9 Dec. 2011. <http://www.usshoestown.com/blog/>.Picasso, Pablo. Femme Aux Bras Croisés. 1902. Wikipedia. Web. 9 Dec. 2011. <http://en.wikipedia.org/wiki/Femme_aux_Bras_Croisés>.Picasso, Pablo. La Lecture. 1932. London Evening Standard. 9 Feb. 2011. Web. 10 Dec. 2011. <http://www.thisislondon.co.uk/standard/article-
23921743-picasso-portrait-of-his-lover-sells-for-double-its-estimate-at-pound-25m.do>.Rankin, Bob. Jaiselmer. City Art Gallery, Greenville, NC. City Art Gallery. Web. 10 Dec. 2011. <http://www.cityartgreenville.com/bobrankin.htm>.Rothko, Mark. Dollar Store Crafts. 18 Oct. 2010. Web. 10 Dec. 2011. <http://dollarstorecrafts.com/2010/10/make-a-diy-mark-rothko-inspired-
painting/>.Shade. Digital image. Color Wheel Artist. Shirley Williams, 2008. Web. 9 Dec. 2011. <http://www.color-wheel-artist.com/hue.html>.Shapiro, Martina. Audrey Hepburn Expression. 2007. Australia. Contemporary Figurative Oil Paintings. 2007. Web. 9 Dec. 2011.
<http://members.shaw.ca/cigar_art/audrey_hepburn.htm>.Tint. Digital image. Color Wheel Artist. Shirley Williams, 2008. Web. 9 Dec. 2011. <http://www.color-wheel-artist.com/hue.html>.Tone. Digital image. Color Wheel Artist. Shirley Williams, 2008. Web. 9 Dec. 2011. <http://www.color-wheel-artist.com/hue.html>.Renoir, Pierre-Auguste. On the Terrace. 1881. The Art Institute of Chicago, Chicago.The Artchive. Web. 10 Dec. 2011.
<http://www.artchive.com/artchive/R/renoir/terrace.jpg.html>.