color & marketing
TRANSCRIPT
Color & Marketing
Color Design & Branding Branding - name, term, sign, symbol or
design, or a combination of them intended to identify a company's products or services
Effectively conveys an instant message to the consumer
Humans are programmed to respond to color› Ex: Red represents anger and the stopping of
motion (driving)› Ex: Green represents calm and forward motion
Marketing
#1 aspect from marketing that people remember, shapes follow
Companies are immortal due to design qualities
Companies that use colors for marketing
John Deere
McDonald's
John Deere Typical green and yellow symbol with a
Deere on it that is glued into our minds.
John Deere chose the colors green and yellow for marketing
John Deere is known for the famous slogan “John Deere Green”
John Deere Green symbolizes vegetation, grass,
fields, farmlands, etc.
John Deere does not actually own the color green, but competitors do not want to use the color and be mistaken for a John Deere machine
McDonald's Many fast food chains use the colors red and yellow in their logos
McDonald's famous for red and yellow arch
Used because they are said to cause positive psychology to the potential customers
McDonald's Red triggers stimulation, appetite,
hunger, and attracts attention.
Yellow triggers the feelings of happiness and friendliness.
Red and yellow common in fast food ads because of the messages conveyed.
Facebook Blue and white logo
It did not start out as a marketing reason
The creator of Facebook Mark Zuckerberg is red-green colorblind and can see the color blue the best
Known for blue and white features
Other sites have followed in Facebook’s footsteps and madetheir site blue and white based
Although not the plan of Zuckerberg, blue is said to be good for technology and the passing on of information
Science Behind Color & Marketing
Color increases brand recognition by 80%
Consumers decide if they are attracted to a message or not based on color alone 60% of the time
Color creates a subliminal “stamp” in consumers’ minds for each product or service
Emotions & ColorIntense, alarming, passion, bold
Ambition, warmth, creativity, enthusiasm
Cheerful, lively, energetic, intellect
Don’t Copy
Healing, relaxing, growth, safety
Trust, productivity, loyalty, stability
Nobility, wisdom, independence, power
Questioning the power of color in marketing??
Check out this flipped ad!
Works Cited
http://www.fastcompany.com/3009317/why-is-facebook-blue-the-science-behind-colors-in-marketing
http://www.colormatters.com/color-and-marketing/color-branding-legal-rights
http://karenhaller.co.uk/blog/branding-why-red-yellow-is-used-by-the-fast-food-industry/
http://www.huffingtonpost.com/leonhard-widrich/why-is-facebook-blue-the-science-of-colors-in-marketing_b_4611907.html
http://www.thinkbrilliant.com/2010/04/the-science-of-colors-in-marketing-and-web-design/