DuPont Automotive DuPont Automotive Finishes Color Finishes Color

Tool/Technology ReviewTool/Technology Review

Scott Speakman - DPC Color Marketing Scott Speakman - DPC Color Marketing CoordinatorCoordinator

7-March-20057-March-2005

DuPont’s history within the DuPont’s history within the automotive finishes industryautomotive finishes industry

How “color science” research helps How “color science” research helps to insure color match success to insure color match success

What superior color technology does What superior color technology does DuPont possess? DuPont possess?

How do we translate our technology How do we translate our technology into color tools which promote into color tools which promote success for our customers?success for our customers?

OverviOverviewew

Background - OEM Background - OEM Coatings HistoryCoatings History

DuPont Automotive Systems (DAS)DuPont Automotive Systems (DAS)• A supplier to the automotive industry since A supplier to the automotive industry since

1910 - coated fabrics for “ragtops”.1910 - coated fabrics for “ragtops”.• Developed the first sprayable topcoat in Developed the first sprayable topcoat in

1920.1920.• The first sprayed color (a light blue) went The first sprayed color (a light blue) went

into production on the 1923 Oakland into production on the 1923 Oakland (Pontiac).(Pontiac).

• By 1924 all GM vehicles were painted with By 1924 all GM vehicles were painted with Duco nitrocellulose lacquer.Duco nitrocellulose lacquer.

Background - DuPont OEM Background - DuPont OEM global market shareglobal market share

Today, DuPont Automotive Systems is Today, DuPont Automotive Systems is the largest OEM supplier of color to the largest OEM supplier of color to the automotive industry worldwidethe automotive industry worldwide

Others10%

BASF20%

PPG23%

DuPont31%NP

8%

KP8%

Global Topcoat Segment Share - new vehicle builds

(Our OEM representatives monitor and record color positions on the production line daily)

DPC has the OEMpaint on 8 of the top10 selling vehicle inNorth America

Background - DPCBackground - DPC

Spend more than $50 million dollars Spend more than $50 million dollars annually on Research and annually on Research and DevelopmentDevelopment• Color technology / Color developmentColor technology / Color development

Develop more than 20,000 colors Develop more than 20,000 colors annually at laboratories in North annually at laboratories in North America, Europe, South America, and America, Europe, South America, and Asia.Asia.

Maintain a database with more than Maintain a database with more than 1.75 million color formulations.1.75 million color formulations.

DPC - Color DPC - Color ScienceScience

• Leaders in color stylingLeaders in color styling– DuPont Automotive Systems (Color Popularity DuPont Automotive Systems (Color Popularity

Surveys)Surveys)

• Pioneered the science of color Pioneered the science of color development/measurementdevelopment/measurement– NMT = New Metallic Theory (early 1980’s)NMT = New Metallic Theory (early 1980’s)– BNN = Bottleneck Neural Network (present) - A.I.BNN = Bottleneck Neural Network (present) - A.I.– Patented viewing angles (Color Protractor)Patented viewing angles (Color Protractor)– Metamerism indicies (Riley & Tannenbaum)Metamerism indicies (Riley & Tannenbaum)

• Extensive Research on color matchExtensive Research on color match

–Why ? Why ? – COLOR VARIATION!COLOR VARIATION!

““Color is our Color is our business”business”

Color Variation - OEMColor Variation - OEM

Largest sources of color variation at the Largest sources of color variation at the OEM levelOEM level• Plant to PlantPlant to Plant

– Paint suppliers, Application Equipment, ChemistryPaint suppliers, Application Equipment, Chemistry

• Over timeOver time– Batch to BatchBatch to Batch

• Flake orientation on the vehicleFlake orientation on the vehicle– Vertical vs. Horizontal surfacesVertical vs. Horizontal surfaces

PCP color position

Color Variation - Color Variation - ShopShop

Variables at the Variables at the shop levelshop level which add to which add to color variationcolor variation• Formula SelectionFormula Selection

– With multiple formulas need to know which With multiple formulas need to know which formula to choose to match formula to choose to match colorcolor and and flakeflake for for each individual vehicle.each individual vehicle.

• Formula MixingFormula Mixing– Tint/Toner MaintenanceTint/Toner Maintenance

– Mixing toners on mixing machineMixing toners on mixing machine– Mixing after recipe assembly ( proper incorporation)Mixing after recipe assembly ( proper incorporation)

• Basecoat ApplicationBasecoat Application– Gun Set ups / TechniqueGun Set ups / Technique

Superior Color Superior Color Technology/Technology/Color Tools - Color Tools - VINdicator™VINdicator™

Value (lightness/darkness) and Hue (color) change Value (lightness/darkness) and Hue (color) change continually at assembly plants everyday.continually at assembly plants everyday.

Flake appearance remains consistentFlake appearance remains consistent

VINdicator™ assists with flake identificationVINdicator™ assists with flake identification

- Confirmed visually by field shaders (CQC’s)- Confirmed visually by field shaders (CQC’s)

And it’s only going to get better! (updated every And it’s only going to get better! (updated every month)month)

Fast and Fast and EasyEasy

Superior Color Superior Color Technology/Technology/Color Tools - Color Tools - Acquire Acquire Rx® / ChromaVision® Rx® / ChromaVision®

Can measure and adjust the Value, Hue, and Can measure and adjust the Value, Hue, and Chroma - Chroma - but not flake - this is why VINdicator™ but not flake - this is why VINdicator™ and and car/code/year look-up are so car/code/year look-up are so important!important!

Superior Color Superior Color Technology/Technology/Color Tools - new Color Tools - new AcQuire AcQuire Rx™Rx™

- AA batteries- AA batteries

- Stores 999 readings- Stores 999 readings

- Provides retrievability - Provides retrievability for all DPC Brandsfor all DPC Brands

- ChromaSystem- ChromaSystem

- Imron- Imron

- Nason- Nason

- Spies Hecker- Spies Hecker

- Standox- Standox

Superior Color Superior Color Technology/Technology/Color Tools - Color Tools - X-Pert™X-Pert™

* 64% of all manual * 64% of all manual mixes have a mixes have a pouring errorpouring error

* 9% of those errors * 9% of those errors are in excess of are in excess of 20%20%

* Typically any * Typically any mixing error of 5% mixing error of 5% or greater with a or greater with a high strength tint high strength tint will not allow for an will not allow for an acceptable color acceptable color matchmatch

Superior Color Technology/Superior Color Technology/Color Tools - X-Pert™Color Tools - X-Pert™

Innovative Innovative technologytechnology

The value of accurate The value of accurate mixing - lowering mixing - lowering cost of labor and cost of labor and wasted material - and wasted material - and improving color improving color match and quality of match and quality of the finished repairthe finished repair

FLAKE ID

COLOR ADJUSTMENT

MIXING ACCURACY

or

Color Match

96%

81%

88%

Superior Color Superior Color Technology/Technology/Color Tools - Color Color Tools - Color ToolsTools

Training & MarketingTraining & Marketing

Overview BrochureOverview Brochure

New - CD with New - CD with VideoVideo

Color Improvement GuideColor Improvement Guide

Color Tinting ChartColor Tinting Chart

Test PanelsTest Panels

VINdicator™ padsVINdicator™ pads

Consumer take awayConsumer take away

ColorNet BrochureColorNet Brochure

ChromaVision /AcQuire ChromaVision /AcQuire RxRx

VINdicator BrochureVINdicator Brochure

Tips for successTips for success

X-Pert BrochureX-Pert Brochure

Superior Color Technology/Superior Color Technology/Color Tools - Color Tool BoxColor Tools - Color Tool Box

Superior Color Technology/Superior Color Technology/Color Tools - Color Tools - Complete Complete PackagePackage!!

No other paint company has the color No other paint company has the color capability that DPC does:capability that DPC does:• VINdicator - No one else has it!VINdicator - No one else has it!

– Speed / Accuracy / ProductivitySpeed / Accuracy / Productivity• AcQuire Rx & ChromaVisionAcQuire Rx & ChromaVision

– PPG prophet won’t work for NexaPPG prophet won’t work for Nexa– SW only updates Color Eye twice per yearSW only updates Color Eye twice per year– Outperforms competitive spectrophotometer Outperforms competitive spectrophotometer

through superior color metrics and color sciencethrough superior color metrics and color science• X-Pert - No one else has it!X-Pert - No one else has it!

– Only from DPC - no one else can do it.Only from DPC - no one else can do it.

No other paint company has the color No other paint company has the color capability that DPC does:capability that DPC does:• OEM market leaderOEM market leader

– Paint more cars - more OEM approvalsPaint more cars - more OEM approvals– Unmatched history in the automotive Unmatched history in the automotive

coatings industrycoatings industry

Superior Color Superior Color Technology/Technology/Color Tools - Color Tools - Complete Complete PackagePackage!!

Nobody Offers More Tools Nobody Offers More Tools to Help You Make It Matchto Help You Make It Match

• The exclusive tools from DPC provide The exclusive tools from DPC provide superior color matching capabilitysuperior color matching capability

• Our innovative solutions can save you Our innovative solutions can save you time and increase your profits by helping time and increase your profits by helping you get you get the right color the first time!the right color the first time!

The DuPont Difference = The Best RefinishThe DuPont Difference = The Best RefinishDuPont Performance Coatings