color & branding iimstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… ·...
TRANSCRIPT
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Color & Branding II
A Guideline to Choosing a Brand Color
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
![Page 2: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/2.jpg)
A Guide to Choosing color for a Brand
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
• Color Selection is one of
the key element of building
a strong brand
• Every Color has a different
feel and various
associations
• Color represent brand
identity effectively
![Page 3: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/3.jpg)
How to select the color?
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
3 What:
• What color represent your brand’s personality?
• What color suits the characteristics of your products and services?
• What color does your competitors use?
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Colors aren’t tied to any particular
industry
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
though some may be better suited for some services/products than others. You should aim to pick a color that will represent your brand’s personality best. One that will give your customers the right impression the first time they see it.
![Page 5: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/5.jpg)
You aren’t limited to one color
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
Some brands like eBay
choose to go with many
colors to represent
variety — but you can
also choose a couple of
colors that work well
together.
![Page 6: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/6.jpg)
Consider differences in cultural
interpretations of your color
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
For example in the Western world, white is considered the color of purity and peace, however, in some parts of Asia white is the colorof death. Make sure the color you select will give the right impressions in the markets you’re present in.
![Page 7: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/7.jpg)
Pick a color opposite to that of your
main competitor.
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
The color of your main competitor is probably the
most important point to consider. Choose the color
that represents your product and its personality. A
brand’s strength lies in its ability to stand out.
![Page 8: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/8.jpg)
Color & Branding
5 Dangerous Color Combination
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
![Page 9: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/9.jpg)
First up: YELLOW on GREEN
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
![Page 10: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/10.jpg)
First up: YELLOW on GREE
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
• Very vibrant
colors
• Obnoxious
neon colors
tend to be
highly
unreadable.
• Color
represent
brand
identity
effectively
![Page 11: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/11.jpg)
Solution: YELLOW x GREEN
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
![Page 12: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/12.jpg)
Solution: YELLOW x GREEN
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
![Page 13: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/13.jpg)
Second up: GREEN on RED
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
![Page 14: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/14.jpg)
Second up: GREEN on RED
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
• Plain hard
to read
• React
negatively
to what it
sees.
• “vibrate” in
contrast,
tiring the
reader’s
eye.
![Page 15: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/15.jpg)
Solution: RED x GREEN
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
![Page 16: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/16.jpg)
Solution: RED x GREEN
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
![Page 17: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/17.jpg)
Third: PURPLE on GREEN
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
![Page 18: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/18.jpg)
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
• The infamous color scheme
of Barney
• It fails in the
readability
department
Third: PURPLE on GREEN
![Page 19: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/19.jpg)
Solution: PURPLE x GREEN
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
![Page 20: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/20.jpg)
4th: RED on BLACK
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
![Page 21: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/21.jpg)
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
• Popular
combo for
vampire
movies,
gothic route.
• Almost
completely
unreadable
4th: RED on BLACK
![Page 22: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/22.jpg)
Solution: RED x BLACK
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
![Page 23: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/23.jpg)
Last but not least: BLUE on RED
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
![Page 24: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/24.jpg)
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
• majorly
vibrate.
• readability to
decrease
Last but not least: BLUE on RED
![Page 25: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/25.jpg)
Solution: RED x BLACK
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
![Page 26: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/26.jpg)
Final Assignment:
• A GUIDE TO GRAPHIC DESIGN BY MS TINA
A new shoe company has been set up a manufacture
a canvas shoe call “CREATION”. This products is AIMED
at teenager . Produce 5 idea for the canvas shoe
design.
![Page 27: Color & Branding IImstina-color-studies.weebly.com/uploads/.../3/39737182/colorbrandi… · personality best. One that will give your customers the right impression the first time](https://reader034.vdocuments.us/reader034/viewer/2022042413/5f2d32e49ff86d70f50a7410/html5/thumbnails/27.jpg)
Final Assignment:
• A GUIDE TO GRAPHIC DESIGN BY MS TINA