colliers gis sample book
DESCRIPTION
Colliers GIS Map SamplesTRANSCRIPT
Colliers GIS
MAPPING SAMPLE BOOK
Colliers GIS is a full service geographic
consulting and mapping group. We
provide cartographic, demographic,
and analytic products and services to
Colliers professionals, affi liates, and
partners; and directly to clients and
other companies.
Our mission is to make GIS more
accessible, valuable, and widely
utilized in order to positively impact
the real estate industry. We strive for
the highest quality, and emphasize
outstanding customer service en route
to accomplishing this mission.
This sample book contains a
representative collection of our
products. It is not intended to
demonstrate the full breadth or depth
of deliverables. Rather, it is meant
to convey a general understanding
of our content and quality, and serve
as a conversation piece to develop
custom solutions that meet your needs
and those of your client. If you are
interested, or have questions about
anything, in this book, please contact
Colliers GIS.
Map data and elements are not limited to any particular
category or type of map. All data can be combined,
layered, and displayed in countless ways to create
diff erent visual eff ects, diff erent analysis, and to convey
diff erent information. Any data with a geographic
component can be displayed on a map. Typically this data
can include, but is not limited to:
Base vector data – streets, freeways, political
boundaries, places of interest, etc….
Aerial or satellite photography
Demographic, psychographic (segmentation),
consumer expenditure, and business data
Business point data and related information
Traffi c counts and drive time / drive distance data
Real estate & economic market data
Any data supplied by you or your client
For Information Contact:
Cliff PlankNational Director of GIS & Mapping2390 E. Camelback RdPhoenix, AZ 85016602.222.5183cliff [email protected]://www.colliersteams.com/gis
Real Estate Analysis 31 - 40
Employee / Employment Analysis 11 - 17 Site / Area Maps 2 - 10
Layouts, Templates, Color Palettes 41 - 42
Demographic Analysis 18 - 30
Colliers GIS
MAPPING SAMPLE BOOK
SITE / AREA MAPS
The term ‘site map’ or ‘area map’
is rather vague. While intended to
describe maps that show a site (or
sites), trade area, or market and their
surroundings; why wouldn’t any site
map that also included a demographic
layer still be a site map.
Think of these as simpler maps, that
aren’t necessarily trying to enable the
reader to do any complex analysis.
These maps describe an area, and
visually communicate what’s there, the
relationship between artifacts / locations
in the map view, and may allow the
reader to infer why or how answers
based on the data on the map
These maps can include a variety of
data and types. For example, a simple
brochure map with streets and a site
arrow, an amenities, competition, or
available properties map, a traffi c count
and drive time layer from a site; or a
parcel map.
P. 2
Colliers GIS
MAPPING SAMPLE BOOK
SITE / AREA MAPS
The term ‘site map’ or ‘area map’
is rather vague. While intended to
describe maps that show a site (or
sites), trade area, or market and their
surroundings; why wouldn’t any site
map that also included a demographic
layer still be a site map.
Think of these as simpler maps, that
aren’t necessarily trying to enable the
reader to do any complex analysis.
These maps describe an area, and
visually communicate what’s there, the
relationship between artifacts / locations
in the map view, and may allow the
reader to infer why or how answers
based on the data on the map
These maps can include a variety of
data and types. For example, a simple
brochure map with streets and a site
arrow, an amenities, competition, or
available properties map, a traffi c count
and drive time layer from a site; or a
parcel map.
BROCHURE MAP
Typically fi t within a brochure or fl yer,
and can be just about any size or
shape necessary to fi t within that page.
Brochure maps can potentially show
more information / data than shown
here, depending on the amount of room
available.
P. 3
Colliers GIS
MAPPING SAMPLE BOOK
SITE / AREA MAPS
The term ‘site map’ or ‘area map’
is rather vague. While intended to
describe maps that show a site (or
sites), trade area, or market and their
surroundings; why wouldn’t any site
map that also included a demographic
layer still be a site map.
Think of these as simpler maps, that
aren’t necessarily trying to enable the
reader to do any complex analysis.
These maps describe an area, and
visually communicate what’s there, the
relationship between artifacts / locations
in the map view, and may allow the
reader to infer why or how answers
based on the data on the map
These maps can include a variety of
data and types. For example, a simple
brochure map with streets and a site
arrow, an amenities, competition, or
available properties map, a traffi c count
and drive time layer from a site; or a
parcel map.
COLLIERS LOCATIONS MAPS
These simple, yet commonly requested,
maps are intended to show Colliers’
presence / coverage regionally,
nationally, and globally. Often in
combination with a clients’ locations
or portfolio, these maps can be more
complex and informative by adding data
related to the locations such as practice
groups / capabilities, client SF or lease
expirations, etc...
P. 4
Colliers GIS
MAPPING SAMPLE BOOK
SITE / AREA MAPS
The term ‘site map’ or ‘area map’
is rather vague. While intended to
describe maps that show a site (or
sites), trade area, or market and their
surroundings; why wouldn’t any site
map that also included a demographic
layer still be a site map.
Think of these as simpler maps, that
aren’t necessarily trying to enable the
reader to do any complex analysis.
These maps describe an area, and
visually communicate what’s there, the
relationship between artifacts / locations
in the map view, and may allow the
reader to infer why or how answers
based on the data on the map
These maps can include a variety of
data and types. For example, a simple
brochure map with streets and a site
arrow, an amenities, competition, or
available properties map, a traffi c count
and drive time layer from a site; or a
parcel map.
OTHER LOCATIONS MAPS
‘Location maps’ describes a broad range
of diff erent maps, generally simple, with
all kinds of diff erent data and ways to
display it. Client locations, available
properties, class A offi ce buildings,
comparable sales, and competition are
but a few examples.
This map shows potential relocation
opportunities within 10 miles based
on the client’s specifi cations, and
demonstrates the use of transparencies
over an aerial image.
P. 5
Colliers GIS
MAPPING SAMPLE BOOK
SITE / AREA MAPS
The term ‘site map’ or ‘area map’ is rather
vague. While intended to describe maps
that show a site (or sites), trade area,
or market and their surroundings; why
wouldn’t any site map that also included a
demographic layer still be a site map.
Think of these as simpler maps, that
aren’t necessarily trying to enable the
reader to do any complex analysis. These
maps describe an area, and visually
communicate what’s there, the relationship
between artifacts / locations in the map
view, and may allow the reader to infer
why or how answers based on the data on
the map
These maps can include a variety of data
and types. For example, a simple brochure
map with streets and a site arrow, an
amenities, competition, or available
properties map, a traffi c count and drive
time layer from a site; or a parcel map.
OTHER LOCATIONS MAPS
‘Location maps’ describes a broad range
of diff erent maps, generally simple, with all
kinds of diff erent data and ways to display
it. Client locations, available properties,
class A offi ce buildings, comparable sales,
and competition are but a few examples.
Colliers GIS has access to business
locations with information on estimated
employees and sales per location. This
map shows major employers (150
employees or more) within 5 miles, and
existing nearby hotels.
P. 6
Colliers GIS
MAPPING SAMPLE BOOK
SITE / AREA MAPS
The term ‘site map’ or ‘area map’ is rather
vague. While intended to describe maps
that show a site (or sites), trade area,
or market and their surroundings; why
wouldn’t any site map that also included a
demographic layer still be a site map.
Think of these as simpler maps, that
aren’t necessarily trying to enable the
reader to do any complex analysis.
These maps describe an area, and
visually communicate what’s there, the
relationship between artifacts / locations
in the map view, and may allow the reader
to infer why or how answers based on the
data on the map
These maps can include a variety of
data and types. For example, a simple
brochure map with streets and a site
arrow, an amenities, competition, or
available properties map, a traffi c count
and drive time layer from a site; or a
parcel map.
OTHER LOCATIONS MAPS
‘Location maps’ describes a broad range
of diff erent maps, generally simple, with
all kinds of diff erent data and ways to
display it. Client locations, available
properties, class A offi ce buildings,
comparable sales, and competition are but
a few examples.
This map shows retail areas, outlined
in blue, with callout boxes and logos
specifying the major retails in each center.
Use of logos like this can be quite time
consuming. Plan ahead and anticipate
potentially several days for completion of
these requests.
P. 7
Colliers GIS
MAPPING SAMPLE BOOK
SITE / AREA MAPS
The term ‘site map’ or ‘area map’ is rather
vague. While intended to describe maps
that show a site (or sites), trade area,
or market and their surroundings; why
wouldn’t any site map that also included a
demographic layer still be a site map.
Think of these as simpler maps, that
aren’t necessarily trying to enable the
reader to do any complex analysis. These
maps describe an area, and visually
communicate what’s there, the relationship
between artifacts / locations in the map
view, and may allow the reader to infer
why or how answers based on the data on
the map
These maps can include a variety of
data and types. For example, a simple
brochure map with streets and a site
arrow, an amenities, competition, or
available properties map, a traffi c count
and drive time layer from a site; or a
parcel map.
OTHER LOCATIONS MAPS
‘Location maps’ describes a broad range
of diff erent maps, generally simple, with all
kinds of diff erent data and ways to display
it. Client locations, available properties,
class A offi ce buildings, comparable sales,
and competition are but a few examples.
This is a simple site map demonstrating
the use of building footprints. Building
footprints are not available everywhere
and are acquired on an as needed basis.
If the data exists, we can usually download
it or arrange to have it purchased if
necessary.
P. 8
Colliers GIS
MAPPING SAMPLE BOOK
SITE / AREA MAPS
The term ‘site map’ or ‘area map’ is rather
vague. While intended to describe maps
that show a site (or sites), trade area,
or market and their surroundings; why
wouldn’t any site map that also included a
demographic layer still be a site map.
Think of these as simpler maps, that
aren’t necessarily trying to enable the
reader to do any complex analysis. These
maps describe an area, and visually
communicate what’s there, the relationship
between artifacts / locations in the map
view, and may allow the reader to infer
why or how answers based on the data on
the map
These maps can include a variety of data
and types. For example, a simple brochure
map with streets and a site arrow, an
amenities, competition, or available
properties map, a traffi c count and drive
time layer from a site; or a parcel map.
OTHER LOCATIONS MAPS
‘Location maps’ describes a broad range
of diff erent maps, generally simple, with all
kinds of diff erent data and ways to display
it. Client locations, available properties,
class A offi ce buildings, comparable sales,
and competition are but a few examples.
This use of logos is less time consuming
than placing them in callout boxes, but will
often include overlapping logos since the
logos are tied to their physical location, but
logos themselves are typically larger than
the actual location / site.
P. 9
Colliers GIS
MAPPING SAMPLE BOOK
SITE / AREA MAPS
The term ‘site map’ or ‘area map’ is rather
vague. While intended to describe maps
that show a site (or sites), trade area,
or market and their surroundings; why
wouldn’t any site map that also included a
demographic layer still be a site map.
Think of these as simpler maps, that
aren’t necessarily trying to enable the
reader to do any complex analysis. These
maps describe an area, and visually
communicate what’s there, the relationship
between artifacts / locations in the map
view, and may allow the reader to infer
why or how answers based on the data on
the map
These maps can include a variety of
data and types. For example, a simple
brochure map with streets and a site
arrow, an amenities, competition, or
available properties map, a traffi c count
and drive time layer from a site; or a
parcel map.
OTHER LOCATIONS MAPS
‘Location maps’ describes a broad range
of diff erent maps, generally simple, with all
kinds of diff erent data and ways to display
it. Client locations, available properties,
class A offi ce buildings, comparable sales,
and competition are but a few examples.
This map actually has a demographic
layer but is included in the locations
map section to highlight the use of
photographs, and other information in
callout boxes.
P. 10
Colliers GIS
MAPPING SAMPLE BOOK
EMPLOYEE / EMPLOYMENT
ANALYSIS
These maps are useful for analyzing a
relocation, expansion, or consolidation of
locations based on the distribution and
commutes of existing employees, and/or
the concentration and distribution of the
available labor pool.
Employee locations can be mapped
out by address zip code. Drive times
can be calculated for each employee
to each location. Drive times can also
be generated across an entire region,
without regard to any specifi c locations,
to show where the most employees
can reach in the least amount of time.
Employees can be categorized by any
number of factors, and an analysis can
be done to calculate the impact of real
estate decisions on labor force such
as relocation costs, potential employee
turnover, or total commute costs or
emissions of your labor force. You could
also use this analysis to reorganize /
relocate employees more effi ciently,
or add demographic data to identify
populations of potential labor force
based on employment type, education
level, or other factors.
Similar analysis could be done with
other data. For example, a company
could fi nd effi ciencies and savings
by optimizing the locations of their
production, warehousing, and
distribution facilities.
P. 11
Colliers GIS
MAPPING SAMPLE BOOK
EMPLOYEE / EMPLOYMENT
ANALYSIS
These maps are useful for analyzing a
relocation, expansion, or consolidation of
locations based on the distribution and
commutes of existing employees, and/or
the concentration and distribution of the
available labor pool.
Employee locations can be mapped
out by address zip code. Drive times
can be calculated for each employee to
each location. Drive times can also be
generated across an entire region, without
regard to any specifi c locations, to show
where the most employees can reach in
the least amount of time. Employees can
be categorized by any number of factors,
and an analysis can be done to calculate
the impact of real estate decisions on
labor force such as relocation costs,
potential employee turnover, or total
commute costs or emissions of your labor
force. You could also use this analysis
to reorganize / relocate employees
more effi ciently, or add demographic
data to identify populations of potential
labor force based on employment type,
education level, or other factors.
DRIVE TIME POLYGONS
Our software enables us to generate
polygons based on custom road / freeway
speeds around multiple sites. Any data,
in this case number of employees, can be
calculated for these polygons. Various
charts and graphs can be created from
this data to help visuallize employee
commutes to diff erent locations...
usually to analyze the impact relocation,
consolidation, or expansion may have on
the commutes of the labor force.
P. 12
Colliers GIS
MAPPING SAMPLE BOOK
EMPLOYEE / EMPLOYMENT
ANALYSIS
These maps are useful for analyzing a
relocation, expansion, or consolidation of
locations based on the distribution and
commutes of existing employees, and/or
the concentration and distribution of the
available labor pool.
Employee locations can be mapped
out by address zip code. Drive times
can be calculated for each employee to
each location. Drive times can also be
generated across an entire region, without
regard to any specifi c locations, to show
where the most employees can reach in
the least amount of time. Employees can
be categorized by any number of factors,
and an analysis can be done to calculate
the impact of real estate decisions on
labor force such as relocation costs,
potential employee turnover, or total
commute costs or emissions of your labor
force. You could also use this analysis
to reorganize / relocate employees more
effi ciently, or add demographic data to
identify populations of potential labor force
based on employment type, education
level, or other factors.
DRIVE TIME POLYGONS
Our software enables us to generate
polygons based on custom road / freeway
speeds around multiple sites. Any data,
in this case number of employees, can be
calculated for these polygons. Various
charts and graphs can be created from
this data to help visuallize employee
commutes to diff erent locations...
usually to analyze the impact relocation,
consolidation, or expansion may have on
the commutes of the labor force.
P. 13
Colliers GIS
MAPPING SAMPLE BOOK
EMPLOYEE / EMPLOYMENT
ANALYSIS
These maps are useful for analyzing a
relocation, expansion, or consolidation of
locations based on the distribution and
commutes of existing employees, and/or
the concentration and distribution of the
available labor pool.
Employee locations can be mapped out
by address zip code. Drive times can
be calculated for each employee to each
location. Drive times can also be generated
across an entire region, without regard
to any specifi c locations, to show where
the most employees can reach in the
least amount of time. Employees can be
categorized by any number of factors, and
an analysis can be done to calculate the
impact of real estate decisions on labor
force such as relocation costs, potential
employee turnover, or total commute costs
or emissions of your labor force. You
could also use this analysis to reorganize /
relocate employees more effi ciently, or add
demographic data to identify populations of
potential labor force based on employment
type, education level, or other factors.
CENTER OF ALL DRIVE TIMES
In addition to creating drive times around
sites, we can also create drive times from
regular intervals across an area and show
how many employees can drive in a given
time - the center of gravity of commutes.
This example shows this as a ‘heat layer’,
calculations for employees within drive
times from existing locations, and a
graph showing the impact on employee
commutes if all three locations were
consolidated down to any one.
P. 14
Colliers GIS
MAPPING SAMPLE BOOK
EMPLOYEE / EMPLOYMENT
ANALYSIS
These maps are useful for analyzing a
relocation, expansion, or consolidation of
locations based on the distribution and
commutes of existing employees, and/or
the concentration and distribution of the
available labor pool.
Employee locations can be mapped
out by address zip code. Drive times
can be calculated for each employee to
each location. Drive times can also be
generated across an entire region, without
regard to any specifi c locations, to show
where the most employees can reach in
the least amount of time. Employees can
be categorized by any number of factors,
and an analysis can be done to calculate
the impact of real estate decisions on labor
force such as relocation costs, potential
employee turnover, or total commute costs
or emissions of your labor force. You
could also use this analysis to reorganize /
relocate employees more effi ciently, or add
demographic data to identify populations of
potential labor force based on employment
type, education level, or other factors.
EMPLOYEES & LEASE
EXPIRATIONS
This map is part of a series used to
analyze a portfolio and create a multi-year
plan of consolidation and / or expansion of
locations to create operational effi ciency
and minimize turnover of employees in the
process. Pie charts are used to denote
groups of employees per locations, and
locations are themed by lease expiration.
P. 15
Colliers GIS
MAPPING SAMPLE BOOK
EMPLOYEE / EMPLOYMENT
ANALYSIS
These maps are useful for analyzing a
relocation, expansion, or consolidation of
locations based on the distribution and
commutes of existing employees, and/or
the concentration and distribution of the
available labor pool.
Employee locations can be mapped
out by address zip code. Drive times
can be calculated for each employee to
each location. Drive times can also be
generated across an entire region, without
regard to any specifi c locations, to show
where the most employees can reach in
the least amount of time. Employees can
be categorized by any number of factors,
and an analysis can be done to calculate
the impact of real estate decisions on labor
force such as relocation costs, potential
employee turnover, or total commute costs
or emissions of your labor force. You
could also use this analysis to reorganize /
relocate employees more effi ciently, or add
demographic data to identify populations of
potential labor force based on employment
type, education level, or other factors.
POTENTIAL LABOR FORCE
In addition to displaying a client’s existing
employees in a number of ways, Colliers
GIS has data describing the labor force in
fairly broad categories (such as Finance,
Insuarnce, Real Estate) down to the block
group level as in this example. This
map also demonstrates transparency
over an aerial, and pie charts showing /
categorizing existing employees per zip
code.
P. 16
Colliers GIS
MAPPING SAMPLE BOOK
EMPLOYEE / EMPLOYMENT
ANALYSIS
These maps are useful for analyzing a
relocation, expansion, or consolidation of
locations based on the distribution and
commutes of existing employees, and/or
the concentration and distribution of the
available labor pool.
Employee locations can be mapped
out by address zip code. Drive times
can be calculated for each employee to
each location. Drive times can also be
generated across an entire region, without
regard to any specifi c locations, to show
where the most employees can reach in
the least amount of time. Employees can
be categorized by any number of factors,
and an analysis can be done to calculate
the impact of real estate decisions on
labor force such as relocation costs,
potential employee turnover, or total
commute costs or emissions of your labor
force. You could also use this analysis
to reorganize / relocate employees
more effi ciently, or add demographic
data to identify populations of potential
labor force based on employment type,
education level, or other factors.
UNEMPLOYMENT
This is simply a map showing
unemployment in US. The source is
county level data from the Bureau of
Labor Statistics, and the heat layer is
an interpolation of those data points.
This map was actually part of a time
series animation showing the change in
unemployment each month over several
years.
P. 17
Colliers GIS
MAPPING SAMPLE BOOK
DEMOGRAPHIC ANALYSIS
Demographic data consists of census
data, and census derived current year
and fi ve year projections for thousands
of variables. The data is available at
multiple levels of geography (such as zip
code or county) down to the smallest
unit - the block group. Custom polygons
can also be populated with all of this
data.
In addition to the raw demographic data
reported by the census, our datasets
include business summary data
(employees, businesses, sales, etc...),
retail trade and consumer expenditure
data, and segmentation data.
Segmentation data combines multiple
demographic and other variables to
create a new set of variables that
divides the population into relatively
homogeneous groups that exhibit
unique tendencies and behavior. This is
particularly useful for retail applications
where existing customer data is
available
Demographic maps can vary from
simple maps describing an area with
a single variable, to more complex
projects, multivariate modeling, trade
area generation, and predictive analysis.
P. 18
Colliers GIS
MAPPING SAMPLE BOOK
DEMOGRAPHIC ANALYSIS
Demographic data consists of census data,
and census derived current year and fi ve
year projections for thousands of variables.
The data is available at multiple levels of
geography (such as zip code or county)
down to the smallest unit - the block group.
Custom polygons can also be populated
with all of this data.
In addition to the raw demographic data
reported by the census, our datasets
include business summary data
(employees, businesses, sales, etc...), retail
trade and consumer expenditure data,
and segmentation data. Segmentation
data combines multiple demographic and
other variables to create a new set of
variables that divides the population into
relatively homogeneous groups that exhibit
unique tendencies and behavior. This is
particularly useful for retail applications
where existing customer data is available
Demographic maps can vary from simple
maps describing an area with a single
variable, to more complex projects,
multivariate modeling, trade area
generation, and predictive analysis.
TYPICAL DEMOGRAPHICS
Block groups are a common way to
display demographic data, and often (but
not exclusively) a part of retail analysis.
Population, income, and daytime population
variables are among the more commonly
used.
P. 19
Colliers GIS
MAPPING SAMPLE BOOK
DEMOGRAPHIC ANALYSIS
Demographic data consists of census
data, and census derived current year
and fi ve year projections for thousands of
variables. The data is available at multiple
levels of geography (such as zip code or
county) down to the smallest unit - the
block group. Custom polygons can also be
populated with all of this data.
In addition to the raw demographic data
reported by the census, our datasets
include business summary data
(employees, businesses, sales, etc...), retail
trade and consumer expenditure data,
and segmentation data. Segmentation
data combines multiple demographic and
other variables to create a new set of
variables that divides the population into
relatively homogeneous groups that exhibit
unique tendencies and behavior. This is
particularly useful for retail applications
where existing customer data is available
Demographic maps can vary from simple
maps describing an area with a single
variable, to more complex projects,
multivariate modeling, trade area
generation, and predictive analysis.
TYPICAL DEMOGRAPHICS
Block groups are a common way to
display demographic data, and often
(but not exclusively) a part of retail
analysis. Population, income, and daytime
population variables are among the more
commonly used.
P. 20
Colliers GIS
MAPPING SAMPLE BOOK
DEMOGRAPHIC ANALYSIS
Demographic data consists of census
data, and census derived current year
and fi ve year projections for thousands of
variables. The data is available at multiple
levels of geography (such as zip code or
county) down to the smallest unit - the
block group. Custom polygons can also
be populated with all of this data.
In addition to the raw demographic
data reported by the census, our
datasets include business summary
data (employees, businesses, sales,
etc...), retail trade and consumer
expenditure data, and segmentation data.
Segmentation data combines multiple
demographic and other variables to create
a new set of variables that divides the
population into relatively homogeneous
groups that exhibit unique tendencies
and behavior. This is particularly useful
for retail applications where existing
customer data is available
Demographic maps can vary from simple
maps describing an area with a single
variable, to more complex projects,
multivariate modeling, trade area
generation, and predictive analysis.
TYPICAL DEMOGRAPHICS
Block groups are a common way to
display demographic data, and often
(but not exclusively) a part of retail
analysis. Population, income, and daytime
population variables are among the more
commonly used.
P. 21
Colliers GIS
MAPPING SAMPLE BOOK
DEMOGRAPHIC ANALYSIS
Demographic data consists of census
data, and census derived current year
and fi ve year projections for thousands of
variables. The data is available at multiple
levels of geography (such as zip code or
county) down to the smallest unit - the
block group. Custom polygons can also
be populated with all of this data.
In addition to the raw demographic data
reported by the census, our datasets
include business summary data
(employees, businesses, sales, etc...), retail
trade and consumer expenditure data,
and segmentation data. Segmentation
data combines multiple demographic and
other variables to create a new set of
variables that divides the population into
relatively homogeneous groups that exhibit
unique tendencies and behavior. This is
particularly useful for retail applications
where existing customer data is available
Demographic maps can vary from simple
maps describing an area with a single
variable, to more complex projects,
multivariate modeling, trade area
generation, and predictive analysis.
TYPICAL DEMOGRAPHICS
Block groups are a common way to
display demographic data, and often
(but not exclusively) a part of retail
analysis. Population, income, and daytime
population variables are among the more
commonly used.
P. 22
Colliers GIS
MAPPING SAMPLE BOOK
DEMOGRAPHIC ANALYSIS
Demographic data consists of census
data, and census derived current year
and fi ve year projections for thousands of
variables. The data is available at multiple
levels of geography (such as zip code or
county) down to the smallest unit - the
block group. Custom polygons can also
be populated with all of this data.
In addition to the raw demographic data
reported by the census, our datasets
include business summary data
(employees, businesses, sales, etc...), retail
trade and consumer expenditure data,
and segmentation data. Segmentation
data combines multiple demographic and
other variables to create a new set of
variables that divides the population into
relatively homogeneous groups that exhibit
unique tendencies and behavior. This is
particularly useful for retail applications
where existing customer data is available
Demographic maps can vary from simple
maps describing an area with a single
variable, to more complex projects,
multivariate modeling, trade area
generation, and predictive analysis.
TYPICAL DEMOGRAPHICS
Block groups are a common way to
display demographic data, and often
(but not exclusively) a part of retail
analysis. Population, income, and daytime
population variables are among the more
commonly used.
P. 23
Colliers GIS
MAPPING SAMPLE BOOK
DEMOGRAPHIC ANALYSIS
Demographic data consists of census
data, and census derived current year
and fi ve year projections for thousands of
variables. The data is available at multiple
levels of geography (such as zip code or
county) down to the smallest unit - the
block group. Custom polygons can also
be populated with all of this data.
In addition to the raw demographic data
reported by the census, our datasets
include business summary data
(employees, businesses, sales, etc...), retail
trade and consumer expenditure data,
and segmentation data. Segmentation
data combines multiple demographic and
other variables to create a new set of
variables that divides the population into
relatively homogeneous groups that exhibit
unique tendencies and behavior. This is
particularly useful for retail applications
where existing customer data is available
Demographic maps can vary from simple
maps describing an area with a single
variable, to more complex projects,
multivariate modeling, trade area
generation, and predictive analysis.
TYPICAL DEMOGRAPHICS
In addition to population and income, age,
ethnicity, education and other census
based demographic variables are often
employed in our maps and analysis. This
map shows children per county, and
children per charter school where they
exist, as a way to fi nd where opportunities
may exist to found or exand the base of
charter schools.
P. 24
Colliers GIS
MAPPING SAMPLE BOOK
DEMOGRAPHIC ANALYSIS
Demographic data consists of census
data, and census derived current year
and fi ve year projections for thousands of
variables. The data is available at multiple
levels of geography (such as zip code or
county) down to the smallest unit - the
block group. Custom polygons can also
be populated with all of this data.
In addition to the raw demographic
data reported by the census, our
datasets include business summary
data (employees, businesses, sales,
etc...), retail trade and consumer
expenditure data, and segmentation data.
Segmentation data combines multiple
demographic and other variables to create
a new set of variables that divides the
population into relatively homogeneous
groups that exhibit unique tendencies
and behavior. This is particularly useful
for retail applications where existing
customer data is available
Demographic maps can vary from simple
maps describing an area with a single
variable, to more complex projects,
multivariate modeling, trade area
generation, and predictive analysis.
TYPICAL DEMOGRAPHICS
Heat maps are simply a diff erent way
to display or visualize many diff erent
types of data. In addition to population
and income, age, ethnicity, education
and other census based demographic
variables are often employed in our maps
and analysis.
P. 25
Colliers GIS
MAPPING SAMPLE BOOK
DEMOGRAPHIC ANALYSIS
Demographic data consists of census
data, and census derived current year
and fi ve year projections for thousands
of variables. The data is available at
multiple levels of geography (such as zip
code or county) down to the smallest unit
- the block group. Custom polygons can
also be populated with all of this data.
In addition to the raw demographic
data reported by the census, our
datasets include business summary
data (employees, businesses, sales,
etc...), retail trade and consumer
expenditure data, and segmentation
data. Segmentation data combines
multiple demographic and other variables
to create a new set of variables that
divides the population into relatively
homogeneous groups that exhibit
unique tendencies and behavior. This is
particularly useful for retail applications
where existing customer data is available
Demographic maps can vary from simple
maps describing an area with a single
variable, to more complex projects,
multivariate modeling, trade area
generation, and predictive analysis.
CONSUMER EXPENDITURE DATA
Our database contains hundreds
of variables about expenditures on
various product and store types. These
expenditures are demand based variables
indicating where and how much
households are spending.
P. 26
Colliers GIS
MAPPING SAMPLE BOOK
DEMOGRAPHIC ANALYSIS
Demographic data consists of census
data, and census derived current year
and fi ve year projections for thousands
of variables. The data is available at
multiple levels of geography (such as zip
code or county) down to the smallest unit
- the block group. Custom polygons can
also be populated with all of this data.
In addition to the raw demographic
data reported by the census, our
datasets include business summary
data (employees, businesses, sales,
etc...), retail trade and consumer
expenditure data, and segmentation data.
Segmentation data combines multiple
demographic and other variables to create
a new set of variables that divides the
population into relatively homogeneous
groups that exhibit unique tendencies
and behavior. This is particularly useful
for retail applications where existing
customer data is available
Demographic maps can vary from simple
maps describing an area with a single
variable, to more complex projects,
multivariate modeling, trade area
generation, and predictive analysis.
CONSUMER EXPENDITURE DATA
Our database contains hundreds
of variables about expenditures on
various product and store types.
These expenditures are demand based
variables indicating where and how much
households are spending.
P. 27
Colliers GIS
MAPPING SAMPLE BOOK
DEMOGRAPHIC ANALYSIS
Demographic data consists of census
data, and census derived current year
and fi ve year projections for thousands of
variables. The data is available at multiple
levels of geography (such as zip code or
county) down to the smallest unit - the
block group. Custom polygons can also be
populated with all of this data.
In addition to the raw demographic data
reported by the census, our datasets
include business summary data
(employees, businesses, sales, etc...), retail
trade and consumer expenditure data,
and segmentation data. Segmentation
data combines multiple demographic and
other variables to create a new set of
variables that divides the population into
relatively homogeneous groups that exhibit
unique tendencies and behavior. This is
particularly useful for retail applications
where existing customer data is available
Demographic maps can vary from simple
maps describing an area with a single
variable, to more complex projects,
multivariate modeling, trade area
generation, and predictive analysis.
CUSTOM VARIABLE ANALYSIS
Just showing demographics on a map only
scratches the surface of how this data can
be used. Combining and indexing data,
correlating it to sales, using demographic
and segmentation data to model a profi le
of a customer base, developing trade
areas, etc...are all ways to provide a more
robust analysis for clients, and can be
more useful in forming decisions than a
simple demographic map.
P. 28
Colliers GIS
MAPPING SAMPLE BOOK
DEMOGRAPHIC ANALYSIS
Demographic data consists of census
data, and census derived current year
and fi ve year projections for thousands of
variables. The data is available at multiple
levels of geography (such as zip code or
county) down to the smallest unit - the
block group. Custom polygons can also be
populated with all of this data.
In addition to the raw demographic data
reported by the census, our datasets
include business summary data
(employees, businesses, sales, etc...), retail
trade and consumer expenditure data,
and segmentation data. Segmentation
data combines multiple demographic and
other variables to create a new set of
variables that divides the population into
relatively homogeneous groups that exhibit
unique tendencies and behavior. This is
particularly useful for retail applications
where existing customer data is available
Demographic maps can vary from simple
maps describing an area with a single
variable, to more complex projects,
multivariate modeling, trade area
generation, and predictive analysis.
CUSTOM VARIABLE ANALYSIS
Just showing demographics on a map only
scratches the surface of how this data can
be used. Combining and indexing data,
correlating it to sales, using demographic
and segmentation data to model a profi le
of a customer base, developing trade
areas, etc...are all ways to provide a more
robust analysis for clients, and can be
more useful in forming decisions than a
simple demographic map.
P. 29
Colliers GIS
MAPPING SAMPLE BOOK
DEMOGRAPHIC ANALYSIS
Demographic data consists of census
data, and census derived current year
and fi ve year projections for thousands of
variables. The data is available at multiple
levels of geography (such as zip code or
county) down to the smallest unit - the
block group. Custom polygons can also
be populated with all of this data.
In addition to the raw demographic data
reported by the census, our datasets
include business summary data
(employees, businesses, sales, etc...), retail
trade and consumer expenditure data,
and segmentation data. Segmentation
data combines multiple demographic and
other variables to create a new set of
variables that divides the population into
relatively homogeneous groups that exhibit
unique tendencies and behavior. This is
particularly useful for retail applications
where existing customer data is available
Demographic maps can vary from simple
maps describing an area with a single
variable, to more complex projects,
multivariate modeling, trade area
generation, and predictive analysis.
CUSTOM VARIABLE ANALYSIS
Just showing demographics on a map only
scratches the surface of how this data can
be used. Combining and indexing data,
correlating it to sales, using demographic
and segmentation data to model a profi le
of a customer base, developing trade
areas, etc...are all ways to provide a more
robust analysis for clients, and can be
more useful in forming decisions than a
simple demographic map.
P. 30
Colliers GIS
MAPPING SAMPLE BOOK
BUSINESS / REAL ESTATE
ANALYSIS
There is a vast amount of real estate
and economic statistics that are tracked
at the property and market / submarket
level on an ongoing basis. Maps are a
great way to simplify and understand this
data visually and concisely. Maps can
also help you identify trends and facts
within the data that might otherwise go
unrecognized.
Square footage, vacancy, absorption,
rental rates, unemployment, etc...are
commonly analyzed real estate and
market statistics; but any property or
economic information can be mapped.
Combinations and correlations between
these variables can also be derived and
mapped. The data can be aggregated,
summarized and displayed at a national
or market level, or can be analyzed at the
individual building level.
P. 31
Colliers GIS
MAPPING SAMPLE BOOK
BUSINESS / REAL ESTATE
ANALYSIS
There is a vast amount of real estate
and economic statistics that are tracked
at the property and market / submarket
level on an ongoing basis. Maps are a
great way to simplify and understand
this data visually and concisely. Maps
can also help you identify trends
and facts within the data that might
otherwise go unrecognized.
Square footage, vacancy, absorption,
rental rates, unemployment, etc...are
commonly analyzed real estate and
market statistics; but any property or
economic information can be mapped.
Combinations and correlations between
these variables can also be derived and
mapped. The data can be aggregated,
summarized and displayed at a national
or market level, or can be analyzed at
the individual building level.
QUARTERLY BUILDING
STATISTICS
This map has taken individual building
data and displayed it as a heat map, in
this case simply showing concentrations
of industrial market inventory / square
footage. Submarkets are also shown,
with corresponding vacancy and
absorption labeled for the submarkets.
P. 32
Colliers GIS
MAPPING SAMPLE BOOK
BUSINESS / REAL ESTATE
ANALYSIS
There is a vast amount of real estate
and economic statistics that are tracked
at the property and market / submarket
level on an ongoing basis. Maps are a
great way to simplify and understand this
data visually and concisely. Maps can
also help you identify trends and facts
within the data that might otherwise go
unrecognized.
Square footage, vacancy, absorption,
rental rates, unemployment, etc...are
commonly analyzed real estate and market
statistics; but any property or economic
information can be mapped. Combinations
and correlations between these variables
can also be derived and mapped. The
data can be aggregated, summarized and
displayed at a national or market level, or
can be analyzed at the individual building
level.
QUARTERLY BUILDING
STATISTICS
A diff erent heat map, showing vacancy
in tracked industrial properties,
derived from individual building data.
Submarkets are color coded, semi-
transparently, by absorption. Individual
buildings are not shown in this example.
P. 33
Colliers GIS
MAPPING SAMPLE BOOK
BUSINESS / REAL ESTATE
ANALYSIS
There is a vast amount of real estate
and economic statistics that are tracked
at the property and market / submarket
level on an ongoing basis. Maps are a
great way to simplify and understand
this data visually and concisely. Maps
can also help you identify trends
and facts within the data that might
otherwise go unrecognized.
Square footage, vacancy, absorption,
rental rates, unemployment, etc...are
commonly analyzed real estate and
market statistics; but any property or
economic information can be mapped.
Combinations and correlations between
these variables can also be derived and
mapped. The data can be aggregated,
summarized and displayed at a national
or market level, or can be analyzed at
the individual building level.
QUARTERLY BUILDING
STATISTICS
Another heat map derived from
individual building data, this time using
apartment information. This map,
actually two maps within a single layout,
shows vacancy traend in Phoenix
apartments year over year.
P. 34
Colliers GIS
MAPPING SAMPLE BOOK
BUSINESS / REAL ESTATE
ANALYSIS
There is a vast amount of real estate
and economic statistics that are tracked
at the property and market / submarket
level on an ongoing basis. Maps are a
great way to simplify and understand
this data visually and concisely. Maps
can also help you identify trends
and facts within the data that might
otherwise go unrecognized.
Square footage, vacancy, absorption,
rental rates, unemployment, etc...are
commonly analyzed real estate and
market statistics; but any property or
economic information can be mapped.
Combinations and correlations between
these variables can also be derived and
mapped. The data can be aggregated,
summarized and displayed at a national
or market level, or can be analyzed at
the individual building level.
BUSINESS SUMMARY DATA
The thematic layer on this map shows
payroll /square mile at the block
group level. Our business summary
database has a wealth of information
on businesses, payroll, employees, and
sales of various, braod categories of
companies or industries. Also on this
map is a layer of data that is published
annually by the FDIC, in this case
showing total deposits per bank branch.
The idea was to correlate the two in
order to fi nd opportunities.
P. 35
Colliers GIS
MAPPING SAMPLE BOOK
BUSINESS / REAL ESTATE
ANALYSIS
There is a vast amount of real estate
and economic statistics that are tracked
at the property and market / submarket
level on an ongoing basis. Maps are a
great way to simplify and understand
this data visually and concisely. Maps
can also help you identify trends
and facts within the data that might
otherwise go unrecognized.
Square footage, vacancy, absorption,
rental rates, unemployment, etc...are
commonly analyzed real estate and
market statistics; but any property or
economic information can be mapped.
Combinations and correlations between
these variables can also be derived and
mapped. The data can be aggregated,
summarized and displayed at a national
or market level, or can be analyzed at
the individual building level.
BUSINESS SUMMARY DATA
This is the same map as on the previous
page, but showing the payroll data as a
heat map.
Our business summary database has
a wealth of information on businesses,
payroll, employees, and sales of various,
braod categories of companies or
industries. Also on this map is a layer
of data that is published annually by
the FDIC, in this case showing total
deposits per bank branch. The idea
was to correlate the two in order to fi nd
opportunities.
P. 36
Colliers GIS
MAPPING SAMPLE BOOK
BUSINESS / REAL ESTATE
ANALYSIS
There is a vast amount of real estate
and economic statistics that are tracked
at the property and market / submarket
level on an ongoing basis. Maps are a
great way to simplify and understand this
data visually and concisely. Maps can
also help you identify trends and facts
within the data that might otherwise go
unrecognized.
Square footage, vacancy, absorption,
rental rates, unemployment, etc...are
commonly analyzed real estate and
market statistics; but any property or
economic information can be mapped.
Combinations and correlations between
these variables can also be derived and
mapped. The data can be aggregated,
summarized and displayed at a national
or market level, or can be analyzed at the
individual building level.
BUSINESS SUMMARY DATA
This is another map in the series utilizing
payroll and FDIC data, with the addition
component of aggregate household
income per square mile. The assumption
here was to show total potential bank
deposits of businesses and households,
in combination with existing actual
deposits within banks. Correlations
obviously exists, and gaps in coverage
may represent opportunities.
P. 37
Colliers GIS
MAPPING SAMPLE BOOK
BUSINESS / REAL ESTATE
ANALYSIS
There is a vast amount of real estate
and economic statistics that are tracked
at the property and market / submarket
level on an ongoing basis. Maps are a
great way to simplify and understand this
data visually and concisely. Maps can
also help you identify trends and facts
within the data that might otherwise go
unrecognized.
Square footage, vacancy, absorption,
rental rates, unemployment, etc...are
commonly analyzed real estate and
market statistics; but any property or
economic information can be mapped.
Combinations and correlations between
these variables can also be derived and
mapped. The data can be aggregated,
summarized and displayed at a national
or market level, or can be analyzed at the
individual building level.
PORTFOLIO ANALYSIS
Many factors of a real estate portfolio can
be analyzed to help make decisions about
consolidation, relocation, acquisition, and
expansion; and the timing / prioritization
of these decisions to help form a
comprehensive strategy. In this case
the square footage of upcoming lease
expirations at the county level has been
used to generate this heat map.
P. 38
Colliers GIS
MAPPING SAMPLE BOOK
BUSINESS / REAL ESTATE
ANALYSIS
There is a vast amount of real estate
and economic statistics that are tracked
at the property and market / submarket
level on an ongoing basis. Maps are a
great way to simplify and understand this
data visually and concisely. Maps can
also help you identify trends and facts
within the data that might otherwise go
unrecognized.
Square footage, vacancy, absorption,
rental rates, unemployment, etc...are
commonly analyzed real estate and
market statistics; but any property or
economic information can be mapped.
Combinations and correlations between
these variables can also be derived and
mapped. The data can be aggregated,
summarized and displayed at a national
or market level, or can be analyzed at the
individual building level.
PORTFOLIO ANALYSIS
Many factors of a real estate portfolio can
be analyzed to help make decisions about
consolidation, relocation, acquisition, and
expansion; and the timing / prioritization
of these decisions to help form a
comprehensive strategy. In this case
the square footage of upcoming lease
expirations at the county level has been
used to generate this heat map.
P. 39
Colliers GIS
MAPPING SAMPLE BOOK
BUSINESS / REAL ESTATE
ANALYSIS
There is a vast amount of real estate
and economic statistics that are tracked
at the property and market / submarket
level on an ongoing basis. Maps are a
great way to simplify and understand
this data visually and concisely. Maps
can also help you identify trends
and facts within the data that might
otherwise go unrecognized.
Square footage, vacancy, absorption,
rental rates, unemployment, etc...are
commonly analyzed real estate and
market statistics; but any property or
economic information can be mapped.
Combinations and correlations between
these variables can also be derived and
mapped. The data can be aggregated,
summarized and displayed at a national
or market level, or can be analyzed at
the individual building level.
PORTFOLIO ANALYSIS
Many factors of a real estate portfolio
can be analyzed to help make decisions
about consolidation, relocation,
acquisition, and expansion; and the
timing / prioritization of these decisions
to help form a comprehensive strategy.
This example summarizes data at the
state level, showing leased square
footage, and lease expirations per state
per year in the pie charts
P. 40
Colliers GIS
MAPPING SAMPLE BOOK
Gradient Right BarSimple
Title BoxSpectrum Left Bar
P. 41
LAYOUTS, TEMPLATES,
PALETTES
Utilizing standard styles, colors, graphic
elements, and layouts helps to create
stronger branding and improve quality and
consistency from project to project and
across all markets. It also enables us to
produce more maps in less time.
Standards can evolve and expand over
time. Think of them as a starting point,
not a limitation, which can be customized
to meet the requirements of a particular
project.
LAYOUTS
A layout is an arrangement of several
graphic elements, including one or more
frames that contain a map. It is essentially
the fi nal product that is created. They
can be any size, such as a 3”x5” map to
be inserted into a brochure or fl yer or a
60”x40” poster. Common examples are
8.5”x11” or 11”x17” portrait or landscape.
Colliers GIS
MAPPING SAMPLE BOOK
Aerial / Raster Imagery Other BasemapsCity Thematics
Hot To ColdReds Other
P. 42
LAYOUTS, TEMPLATES,
PALETTES
Utilizing standard styles, colors, graphic
elements, and layouts helps to create
stronger branding and improve quality
and consistency from project to project
and across all markets. It also enables
us to produce more maps in less time.
Standards can evolve and expand
over time. Think of them as a starting
point, not a limitation, which can be
customized to meet the requirements of
a particular project.
MAP TEMPLATES & COLOR
PALETTES
The colors and styles used to depict
geographic information can contribute
signifi cantly to the aesthetic quality of a
map, and aff ect how the information on
a map is interpreted. Not all colors or
styles work equally well at all scales, in
all markets, or with all data.
We have defi ned base styles and colors
for our map layers and color palettes
that are setup for thematically mapping
diff erent data such as median income,
employment density, etc... We have
numerous color palettes in addition to
what is shown here.
As with our layout templates, consider
these standards to be starting points,
as a great deal of artistic license can
be employed in the creation of any map
while still mainting brand consistency.
Greens Heat Maps