Titel tekst

Beschrijving slide

Blogging?

STC – 20/11/2007

What’s a blog?

• chronological

• reactions

• links

• RSS

Blog = website

• personal voice

• conversation

• accountability

Characteristics

• consumer generated media

• prosumers

• word of mouth

Influence

Corporate blogging?

• listen

• advertise

• PR

• internally

• blog-marketing

To do:

• technorati.com

• blogpulse.com

• bloglines.com

• icerocket.com

• blogsearch.google.com

Listen

• Google Adwords

• blogads.nl

• adhese.com

• doubleclick.net

• blogads.com

Advertise

• project blog

• knowledge extraction

• knowledge spreading

Internally

ROI

• time

• strategy

• political

• follow up

Invest

• tought leadership

• network

• R&D

• contact with customers

• search engines!

Return

Tools

• blogger.com

• wordpress.org

• typepad.com

• seniorennet.be

• unizo.be

• skynet.be

• telenet.be

Software

http://www.netlash.com/log/bedrijfsblog

Read more

Bart De Waele

bart@netlash.com

www.netlash.comwww.ondernemeringent.be

(Slides 6-7 : Upstream)