online collaborative learning and marketing using wikis and blogs
DESCRIPTION
Concurrent session of the 2008 CMED Conference.TRANSCRIPT
Welcome to the CMED Conference!
Online Collaborative Learning and Marketing Using Wikis and Blogs
A focus on asynchronous content delivery
Facilitator
In social networking, we all
contribute to the content!
Vickie Maris, lifelong learner, blogger, Web 2.0 explorer, educational solution [email protected] www.reachlearners.blogspot.com
765-496-6845
Engineering Professional Education
Purdue University
My Influencers
Goals of Session
• Learn about Web 2.0 tools from each other
• Inspire you to employ a Web 2.0 tool as an educational tool
• Gain ideas for working with an instructor who is converting a course to online
Additional Goal of Session
• Inspire you to be prepared for upcoming lifelong learners
An observation of technology uses along the sidewalks of Purdue University
• 5 minutes on the sidewalk between classes under the Purdue bell tower
• Photos taken: Sept. 28, 2007
Multi-generational workforce
• More than one generation in a single position within a company
• No longer older staff running the office with youngest staff in entry level jobs only
• Longer life expectancy means people are continuing to work later in life
• Demise of job security has changed how Gen X and Gen Y think about work
Multi-generational workforce
• Organizations can profit from the varying generations around the table
• For U.S. to compete globally, we have to be an innovation-based, knowledge-based workforce (about 20% of workforce is college graduates working in knowledge-based occupations)
• A lot of companies competing for a finite pool of highly-skilled workers
Four generations in the workforce
• Veterans – 1922-1945, totaling about 52 million
• Baby Boomers – 1946-1964, totaling about 76 million
• Gen X – 1965-1980, totaling about 44 million
• Gen Y – 1981-2001 – born to the younger Baby Boomers totaling 69.7 million
Characteristics of Gen X
• Things can be done any way, but merely must get done
• Latchkey kids; left at home earlier in life, matured faster
• Prefer informality in the workplace; jeans, t-shirts, anything less corporate is good
• Work to live; enjoy a balanced life
Characteristics of Gen Y
• High parent involvement in big decisions
• Most loved generation
• Very technologically savvy
• Work to live; enjoy a balanced life
Web 2.0 and Social Networking
• Web 2.0 – “Second generation of web-based communities and hosted services, which aim to facilitate creativity, collaboration and sharing between users.”
• Social Networking – “Communities of people who share interests and activities, or who are interested in exploring the interests and activities of others.”
Source: Wikipedia.org
Web 2.0 and Social Networking
• Use of the Web as a platform– Zoho, Google Docs– Simplicity
• Open Source / Open Educational Resource (OER)– Reuse allowed and encouraged
• User-generated content• Categorized and efficient
– Tagging, social bookmarking• Cross-platform / device cooperation
– Windows, Mac, Linux, iPhone
Source: Presentation by Kevin O’Shea, Purdue University
Examples
• Web 2.0– Blogs and RSS
• Wikipedia, WikiSpaces, Blogger, Google (gmail, GoogleDocs, etc.)
– Wikis
• Social Networking– Facebook– MySpace– Friendster– Classmates– LinkedIn
Social network users
• Facebook – lifestyle play, more than 60 million active users; 250,000 new registrations per day; fastest growing demographic are users 25 years and older; #1 photo sharing application on Web; 14 mil photos uploaded daily
• MySpace – largest social network in North America w/ 110 mil monthly active users globally; 1 in 4 Americans on MySpace; 300,000 new people sign up every day
Creative Commons
• Mark creative work with freedom you want it to carry
• Flickr.com; slideshare.net
• Post photos and other creative works on web while still expressing how it gets used
Facebook in Education – Study Hall
A Move towards Crowd Source Marketing
• Old commercial model – present products/services for sale; customer chooses among them – fast eroding
• Customer is increasingly calling the shots – she’s insisting you come up with the products/services that precisely meet her tastes (educational needs)
Source: We are Smarter Than Me – How to Unleash the Power of Crowds in Your Business by Barry Libert and Jon Spector and 1000s of Contributors, Wharton School Publishingwww.wearesmarter.org
Options Regarding Crowd Source Marketing
• Hold back the tide and maintain old ways• Find out what customer wants and provide it• Determine where customer is headed and get
there ahead of her
You can look upon every community – online and offline – as a crowd sourcing opportunity
Check out examples of crowd sourcing
• Zebo.com – a growing social shopping site with 5+ million young and not-so-young materialists; share photos, profiles, blogs, lists of products owned and desired; links to online shops
• Chacha.com – founded in 2005 by 2 Carmel, Indiana entrepreneurs; most popular voicemail system now used by 1 billion subscribers; online FAQ of sorts that offers canned answers as well as responses by real “guides”
Check out examples of crowd sourcing
• VC2 – viewer-created content on television • L’Oreal paid $1000 for a stunning and
sophisticated viewer-created ad that would have cost 150X as much if produced in house (we could have our customers and clients create our ads)
• Prosper.com and Zopa.com – people making loans to other people and holding one another accountable
A few ways to avoid the pitfalls of 2.0
• Lead from the rear – idea is to access fresh, powerful ideas and instincts of a community
• Know when to step in – communities have built-in self-correcting capacities but flamers or intruders that hinder community operations shouldn’t go unchecked
• Form a club or real community of like-minded people – odds of success increase when members share similar outlook
A few ways to avoid the pitfalls of 2.0
• You can’t hide, so don’t even try – errors will be exposed to community; admit mistakes and move on; stay away from the spin on your message
• Forget about perfection – if communication is too flashy, it shuts down discussion
• Stir things up – make all viewpoints on a topic welcome to keep things active
A few ways to avoid the pitfalls of 2.0
• Say thank you – remember that a transaction is taking place; acknowledge and reward
• This is not a one-night stand – takes time to attract members of the community
Source: We are Smarter Than Me – How to Unleash the Power of Crowds in Your Business by Barry Libert and Jon Spector and 1000s of Contributors, Wharton School Publishingwww.wearesmarter.org
Why the interest in Web 2.0?
• Strong support for collaboration in the creation process
• Belief that “my point and how I express it” matters
• Need to feel connected to one another
• Growing form of literacy– Multi-tasking– Collective intelligence
What are blogs?
• Communication and publishing tool
• Journal on the web – easily updatable by the author (with little to no technical background)
• Can be set up as an open blog or private blog
RSS Feeds
• Using RSS feeds to personalize your reading of web content
• Sign up for a reader such as Google Reader, Bloglines or Newsgator.
http://www.commoncraft.com/rss_plain_english
Your Favorite Blog
Your News Site
Video clip – RSS feeds; readers
What are blogs?
• Powerful – allow millions to publish and millions to respond
• Engaging – both writer and reader can participate
• Easy to create – takes 5 minutes or less in service such as blogger.com
• Plentiful – Technorati says 175,000 new blogs created per day; 1.6 million posts per day or over 18 updates per second
State of the Blogosphere
• comScore MediaMetrix (August 2008) – Blogs: 77.7 million unique visitors in the US – Facebook: 41.0 million | MySpace 75.1 million – Total internet audience 188.9 million
• eMarketer (May 2008) – 94.1 million US blog readers in 2007 (50% of
Internet users) – 22.6 million US bloggers in 2007 (12%)
• Universal McCann (March 2008) – 184 million WW have started a blog | 26.4 US – 346 million WW read blogs | 60.3 US – 77% of active Internet users read blogs
Statistics from . . . http://technorati.com/blogging/state-of-the-blogosphere/
Technorati Authority - Blogs
• Check out the 100 most popular blogs to learn from them
• The #1 ranked blog - the most other distinct blogs linking to it in the last 6 months
• To increase your Technorati Authority - write things that are interesting to other bloggers so they'll link to you. You can also link to source material when you blog
How do instructors use blogs?
• Marketing of a course
• Extend a class discussion or create an exclusively-online discussion
• Links to homework help (animated video homework solutions)
• Online learner communities in which students help one another
Title • Instructor, Dr. Mitch Springer, PMP, SPHR –experienced teaching Program Management in face-to-face format
• Content, analysis, design, syllabus, assessment, in state of readiness for conversion
• Manufacturing partners had interest in employees taking course online
Title
• Reorder modules in syllabus for the taping
• Prepare for taping with assortment of Purdue ties
• Explicit instructions included for registering for course in Blackboard
• Speedy book review assignment for engaging learner in the content and creation of a class-produced resource collection
• Discussion questions to build community and further engage learners with content
Syllabus to engage credit and non-credit learners in the same online course
GRADES / CEUsTable developed for syllabus
Checklist of activities for
credit and non-credit students in
Program Management: A Comprehensive
Overview
Credit Students
(potential to earn 1
academic credit)
Non-Credit Students
(potential to earn 1.2 CEUs –
continuing education
units)
Post an online introduction document in Blackboard
View recorded video lectures (streaming or mpg4 for download)
Participate in online threaded discussion in Blackboard
Speedy Book Review
Up to 5 extra credit points
Response to Speedy Book Reviews
Final Exam 100 pts 100 pts
Credit or CEUs for successful completion of course
1 academic credit
1.2 CEUs
• Purpose is to collaboratively create a list of resources on topic of Program Management
• Instructions: – Select a topic from list posted in Blackboard (or suggest your own)
– Do online searches to find books, textbooks, research publications or articles on the topic
– Write a one-page summary of the resource you selected in your chosen topic area
– Post in assignment section in Blackboard (assignments will be moved to a folder for everyone to access)
– Comment in discussion board on at least two other assignments
Speedy book review assignment added
Table discussion - blogs
• Share examples at your table of how blogs can be used in education or marketing of education and prepare to share one idea per table with the entire group
• Discuss benefits of a blog for marketing or education and share a benefit with the larger group
• Discuss pitfalls to use of a blog in marketing or education and identify one to share with group
What are wikis?
• Collaborative public writing tool
• User-generated and maintained
• Content rich
• Fully-editable
• Useful when desired end result is a website-like product designed by the participants
A little wiki history
• What I Know Is – Ward Cunningham was creating the WikiWikiWeb and learned that wikiwiki means “fast”– Highly collaborative composing and creativity– Wikis have watch lists
Using wikis in education
• Group service learning project
• Wiki was accessible to all groups in class and was updated daily
• Client of service learning project had constant access to wiki as project was developing during semester
• Students/instructor always informed of updates through watch lists
EDCI 561 wiki
Table discussion - wikis
• Share examples at your table of how wikis can be used in education or marketing of education and prepare to share one idea per table with the entire group
• Discuss benefits of a wiki for marketing or education and share a benefit with the larger group
• Discuss pitfalls to use of a wiki in marketing or education and identify one to share with group
Get your hands on a wiki
• Update a wikipedia or wiktionary entry
• Join wikispaces and become a member of the CMED wiki
• Create your own wiki– Faculty development in wiki use– Communication with staff
Google Alerts
Google Alerts
Google Blogs Alert for: Dawn of Promise FarmUpdates on the happenings at Dawn of PromiseBy Life-long Learner Vickie(Life-long Learner Vickie) At Dawn of Promise Farm in Battle Ground, Indiana, Vickie Maris is working with Serendipity's Savannah in preparation for the testing to obtain registration through the Delta Society...Dawn of Promise Farm - http://lovelypony.blogspot.com/ Article - To Touch a LlamaBy Life-long Learner Vickie(Life-long Learner Vickie) Here is a wonderful article about the use of llamas in animal-assisted therapy. The link will take you over to the Delta Society website where you can read the article by Darlene Meyer and how she works with her two llamas.Clay Ridge Llamas of Dawn of... - http://lovelyllama.blogspot.com/
Links
www.blogger.com
www.wikispaces.com
www.facebook.com
www.myspace.com
www.linkedin.com
www.slideshare.net/vjmslides (PPT is available here)
Links
• www.lovelypony.blogspot.com
• www.lovelyllama.blogspot.com
• www.reachlearners.blogspot.com
• http://hed20backchannel.blogspot.com/
• http://me274fa07.blogspot.com/
• www.brightstorm.com
You can choose to look back on the old days and old ways or you can lead in a brand new way
from a position of understanding this next generation