collaborate to innovate

Collaborate to Innovate

HAND-OUT SLIDE DECK

Purpose of this Webinar

To learn some practical tools for turning interesting ideas into useful ideas in an organizational setting

3 © Interaction Associates Inc. 10/18/2013 Collaborate to Innovate

What would increased innovation at work allow for?

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What is Innovation?

Creativity put to productive use


What is Creativity?

Unique

Novel

Good


LEVEL How creative am I?

STYLE How am I creative?

When People Think about Creativity…


Developers Explorers

• Do things differently

• View structure as limiting and confining

• Challenge the problem definition

• Challenge authority

• Be seen as ingenious and unconventional

• Emphasize originality and uniqueness

• Do things better

• Find benefits and support from structure

• Accept the problem definition as given

• Work within stated rules

• Emphasize improvement and usefulness

• Seen as precise, thorough an dependable


So what is the problem?

Organizations do not suffer from having too few ideas…

…organizations suffer from an inability to transform

interesting ideas into useful ideas.


#1 Convene people with different styles and strengths.

#2 Define your “target and tension.”

#3 Provide tools to get your team’s innovative best.

Three IDEAS to

consider when

bringing people

together to

Innovate


GOOD IDEA #1: Convene people with different

styles and strengths.

Manage the process so that everyone has a way to participate

Make sure there’s enough diversity on the team


T E N S I O N

GOOD IDEA #2

TARGET Who is the

innovation for?

TENSION Now Future


Problem-Solving

A problem is a situation that someone is motivated to change.

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oto

by

Stev

e R

ho

des


DOES THE TARGET EXPERIENCE TENSION?


Hotel built in the early 1900’s

Increasing complaints

May impact future business

What should we do?

Problem Finding


The Problem or Opportunity

The guests in our hotel who are waiting for the elevators …

Are bored and painfully aware of how long they’ve been waiting for the elevator to arrive. Instead, customers could be enjoying a value-added experience that increases rather than decreases their satisfaction with our hotel.

How to distract customers from paying attention to their dissatisfying wait.

Target

Task (How to)

Tension


…use the right tools for the right job.

GOOD IDEA #3


A Few Basic Tools for Your Toolkit

Tool Uses

Force Fitting Generates unique and diverse ideas, more focus on quality than quantity

Brain-Writing Generates quantity and quality, favors the internal processing preference

Paired Comparison Analysis (PCA)

Generates quality, best for narrowing or closing. Helps mitigate differences in decision-making styles

What are some ways to bring innovation

into our organization? BRAINWRITING

Paired Comparison Analysis Problem / Opportunity Statement:

A B

C D

A - B A - C A - D

B - C B - D

C - D

A Totals: B C D

Super Majority 2 points

Simple Majority 1 point

No Majority 0 points

Which flavor ice cream should we serve at the meeting?

Chocolate Vanilla

Chocolate Chip Rocky Road

0 2 1

1 2

1

1 2 4 0

Paired Comparison Analysis Problem / Opportunity Statement:

A B

C D

A - B A - C A - D

B - C B - D

C - D

A Totals: B C D

Super-Majority 2 points

Simple Majority 1 point

No Majority 0 points

What are some ways to bring innovation into our organizations?

collaborate to innovate

Business

useful ideas

interesting ideas

diverse ideas

problem definitionaccept

problem findinghotel

good idea

right tools

target experience tension