coleman portfolio

8/2/2019 Coleman Portfolio

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PortfolioLaMaya Coleman

Publishing Inside Out Michael Greer, Instructor

Department of Rhetoric and WritingUniversity of Arkansas at Little Rock

Spring 2011


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Everyday is a fashion show and

the world is your runway.


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Table of Contents

About This Portfolio4

Book Proposal.5

Cover Design Concept9

Development Design Document10

Marketing Plan12

Reflections14


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About This PortfolioThis portfolio showcases samples of work I have produced in the course, PublishingInside Out. The important documents highlighted in this portfolio includes: a book

proposal, a development and design plan, a marketing plan and book cover design.

With preparing this portfolio, it has given me time to review the coursework and what I

like best about the work, what Ive learned in the process of composing and revising

the projects involved, and what I think I need to work on and improve. The final

document in the portfolio is the reflections essay in which I include a self-assessment

of the work I have completed throughout the course and the effectiveness of the

course for me.


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Project 5: Book Proposal

Target Publisher

The initial publisher that I have chosen for my book is Fairchild books. Fairchild Books has been

the leading publisher of educational books concerning fashion and textiles Fairchild Books

publishes books with all aspects of the fashion industry and design world. There works takes

several variety of forms ranging from traditional books and textbooks to CD-ROMs and cutting-

edge multi-media products. There topics includes costume history, aesthetic aspects of dress,

color, color theory, retailing, and visual merchandising.

Proposed Title

Inside the Fashion World

Book Description

This book will give fashion tips, secrets and current and historical information from a good

perspective of a fashion lover, fashion stylists, celebrities, and fashion models. The purpose of

this book will give insight of how fashion is inspiring to me and also to others. What makes a

particular designers clothes popular? Why should I have a pair of distressed denim? Why is

fashion repeating itself? These will be some of the questions asked in this book along with

different opinions from myself, fashion stylists, fashion instructors, celebrities and fashion

models. At the end of this book, readers should be able to understand the change of fashion

over time and why stylists, celebrities and models have a very fun career and what

disadvantages comes along with this career as well. This book will be very informational but

also creatively decorated with several fashion pictures.

Target Audience

My book will be of great interest to those who have an extreme interest in fashion and want to

pursue fashion as a career. My intended target audience for Fashion beyond Measurementis

students that are fashion majors or even people that enjoy shopping in Forever 21 and other

popular retail stores will find this book helpful to them.


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Brief Outline

Chapter 1The fashion stylist

Chapter 1 will describe what exactly a fashion stylist does in the fashion industry and why.

What are the different arenas in which fashion stylists use their talents? How to become a

fashion stylist? music videos advertisements TV shows/movies. Listings of colleges for fashion stylist major

What factor a stylist has to consider when putting together an outfit?What is the difference between fashion stylist and a fashion designer?

How can I tell the difference?Work abilities

Chapter 2The fashion model

Chapter 2 will discuss popular fashion models of the past and present time.

What makes a fashion model significant in the fashion industry? How to become afashion model?

Types of models Listings of colleges for modeling

How are they perceived?Misconceptions

Chapter 3 Celebrity Style

Chapter 3 will explain the popular styles of certain celebrities such as Beyonce, Kaye West,

Rihanna, etc.

Chapter 4 The Fashion of Popular Retail Stores

Chapter 4 will discuss some of the worlds most favorite retail stores to shop in such as

Abercrombie, American Eagle, Body Shop, Forever 21, Wet Seal, Charlotte Rouse, Charming

Charlies, etc.

Which celebrities shop where and why?What makes these retail stores popular?

Chapter 5The Dos and Donts

Chapter 4 will discuss the dos and dont when putting together an outfit. There is given

advice on what looks better and what do not work making a certain look less appealing.


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Survey of Related Titles

The vast majority of fashion books currently on the market focus on past and present celebrity

and regular ordinary fashion styles of all times. Questions such as: what to wear during the day

and night or what styles look best on a person, who is this person and what makes them

honorable in the fashion business? will be answered.

Title: That Extra Half an Inch: Hair, Heels and Everything in Between

Author: Victoria Beckham

Publisher: It Books

Copyright: 2007

Pages: 384

Spice girl and born and raised United Kingdom resident, Victoria Beckham shares her ownfashion, beauty and style tips in this fashion-filled book. With sharing these tips in this book she

hopes to help others find there own style. Beckham discussed topics such as learning how to

dress for special occasions to how to feel confident whenever you are away from home.

Victoria tells all her personal style secrets for women suggesting that any woman can look their

best.

Title: Stylist: The Interpreters of Fashion

Author: Sarah Mower

Publisher: Rizzoli

Copyright: 2007

Pages: 240

This book recognizes our stylists, their talent and works. As the most influential people of the

fashion industry, stylists are highly discussed in this book with each page featured of sixteen of

todays top stylists. This book is beautifully filled of photography of Cecil Beaton, Richard

Avedon, Steven Meisel, and Annie Leibovits etc, and their work and contributions of each

stylist. The author, Sarah Mowers interviews popular stylists.


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Title: Lauren Conrad Style

Author: Lauren Conrad

Publisher: HarperCollins

Copyright: 2010

Pages: 240

MTV hit series The Hills,It girl, Lauren Conrad offers tips in this first-ever style guide book.

Lauren offers certain tips such as how to create your own unique look. She explains the definite

must-haves for any fashion fans wardrobe. While offering tips, Lauren also examines her

style from MTV series Laguna Beach to MTV The Hills series. Her list of advice goes on in this

book from beauty to hair secrets.

Special FeaturesI will include important history facts as well as fun facts about fashion. There will be several

colorful and vivid pictures from celebrities to collections of fashionable clothes. I will provide

quotes from certain professionals of the fashion industry and celebrities that are now in to

wearing the best fashion. This book will be very informational but also creatively decorated

with several colorful and inspiring pictures from fashion stylists to their own amazing designed

works.

Author Bio

LaMaya Coleman is an undergraduate student in the Department of Mass Communications

majoring in journalism (broadcasting) with a minor in Rhetoric and Writing at the University of

Arkansas at Little Rock. Currently, she works as a head cashier in the popular retail fashion

store, Forever 21, assisting in visual merchandising and customer service. She currently resides

in Little Rock, AR along with family and friends.


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Project 8: Cover Design Concept

The cover I chose was cover design # 1 for Brookes book. I choose this cover design because

puts a face on the issue of bipolar disorder. This cover design is simply a grey, black, and white

picture of a young woman with her head down and eye closed to create some kind of emotionto the target readers/audience of this book. This image of the lady covers almost the entire

book cover except where title and author is displayed. There are no bright colors to this image

which I preferred better because I feel it works best with the title of the book. The image brings

out the emphasis put on the subject of this book. I feel this cover is more extreme in connection

with the title and is appealing. The title is not all in capitalized letter to create a different

appearance if someone of bipolar was to read this book.

The changes I made includes: adding a 3D effect to the title of the book and author in order to

create a better appearance of the title since the image covers the whole book. I also gave the

box with the other half of the title in it a background color.

Living

with

bipolardisorder


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4. Describe the general look that you want:

After the Diagnosis: Living with Bipolar Disorder will be designed in a very readable and simple

way. The pictures should not be too overwhelming for the readers considering their condition.

There will be 10 chapters and in each chapter there will be quotes from others who have been

diagnosed with bipolar disorder. Though, most of the quotes will come from the author herselfbased off her experience with bipolar disorder. These quotes will be italicized and placed at the

beginning of every chapter for encouragement to the reader. Pictures will be provided at the

end and sometimes at the beginning of each chapter to provide a good visual for readers. Also

toward the end of the book and throughout, there will be a dictionary for each chapter in order

for readers to know the clear meaning of certain words. This will be helpful for both target

audiences: those who have been diagnosed will bipolar disorder or anyone interested in

learning more about bipolar disorder, most likely people who know someone who is bipolar. I

need this book to be simple but very functional which can allow the readers to better

understand bipolar disorder. I wasnt the book to almost look like a magazine but not

completely trendy therefore, it can be simple enough and not to extreme to grab readers

attention. There will also be helpful tips at the beginning and throughout certain chapters for

the ones who are close to someone diagnosed with bipolar disorder.

5. Basic page grid

The design of the book will be simple but on some pages within the book there will be more

complex layout design with boxes and sidebars. There will definitely be pull quotes within the

chapters.

6. Color Palette (if applicable)Were looking for a contemporary palette including the colors such as tan, light yellow, green,

and muted grey. These colors cannot be very bright. I want them to be almost pastel colors so it

is not too extreme considering the state of mind my reader may be in at the time. These colors

will give the book a sub tile feel to add to the calming and helping sensation involved within this

book. Avoid real bright colors or gender-neutral colors such as a bright orange, purple, blue,

and pink unless some are darkened a bit to not be as bright. For the display boxed we want

dark rust or neutral colors such as grey, white, black.

7. Fonts

There will strictly be only to three different fonts in order to distinguish a quote from the rest of

the book and the dictionary. Maybe even just use two font families such as Arial or Arial

Narrow in order to keep things on a neutral and simple basis. Though, the overall goal is to keep

the font usage simple as possible but not just one font so that it can be appealing to the eye.


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Project 13: Book Marketing Plan

Book Title:

Inside the Fashion World

Intended Audience(s):

People with extreme interest in fashion

Fashion majors

Inspiring fashion stylists/designers

One Sentence Hook:

Inside the Fashion World takes readers beyond the well-known glitz and glam fashion world

and into a behind the scenes look of what really goes on in the fashion industry, including how

people within and outside that world have a continuous addiction and inspiration for it.

Market Research:

Research indicates that people are interested in buying a book concerning the latest fashion of

today such as some of the content included Inside the Fashion Worldbook to spark the light on

a more 2011 stand-point of the latest fashion of the future and not the past history of fashion.

People suggested that including pictures of fashion designers, stylists and models along with

their popular works, statistics of fashion history to present fashion, and a section for facial

beauty would add more creativity to a detailed fashion book. Surveyors prefer to read less

about fashion history as oppose to the popularity of the latest fashions of today and retail

stores such as Forever 21, Aeropostale, Abercrombie, Charlotte Ruse, Wet Seal, Kohls etc.

Marketing Story for the Book:

The purpose of this book will give insight on why fashion is addictive and inspiring. Have you

ever wondered what things would be like if you lived in the world of everythingfashion? Do

you know someone with a passion for fashion that every time you see them they have on

something new? Have you wondered how the fashion industry is able to demand a following

for its fashion art? In A Fashion World, you get the skinny on being obsessed with fashion. You

get a bit of history about fashion and its evolution over time. What about advantages and

disadvantages associated with the fashion industry? Inside the Fashion Worldlays it out for you.

There is so much to picture in fashion, so Inside the Fashion Worldincludes photographs of

fashion models, the latest styles and repeat-styles, stylists, designers. And before they are


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forgotten, Inside the Fashion Worldhighlights some of the places to get the fashion art: Forever

21, Wet Seal, Charlotte Rouse, for example. If it is all about fashion for you, In a Fashion World,

is your book. It is the ultimate book on fashion that helps readers to:

Acknowledge the latest fashion

Recognizing who does what in fashion

Become familiar with the popular works of stylists and designers

Realizing what to wear, with what and why?

Become familiar with the history of fashions change and evolution over time

Identifying with other peoples passion for fashion

Contact Channels:

Some places where the author might have the best chance to connect with potential audience

are through:

Speaking events

Radio promotions

Internet ads (on blogs, retail websites, etc)

Book signing events

Media Venues:

Prospective Websites:

www.forever21.comhttp://store.delias.com

http://oldnavy.gap.com/

http://wetseal.com/home.jsp

http://www.bakersshoes.com/

http://www.dillards.com/

http://www.jcpenney.com/jcp/default.aspx

Prospective Magazines: Prospective Blogs such as:

Complex http://necolebitchie.com/Elle http://concreteloop.com/

Elle Girl

InStyle

Jane

Vogue

Teen Vogue
http://www.forever21.com/http://www.forever21.com/http://store.delias.com/http://store.delias.com/http://oldnavy.gap.com/http://oldnavy.gap.com/http://wetseal.com/home.jsphttp://wetseal.com/home.jsphttp://www.bakersshoes.com/http://www.bakersshoes.com/http://www.dillards.com/http://www.dillards.com/http://www.jcpenney.com/jcp/default.aspxhttp://www.jcpenney.com/jcp/default.aspxhttp://necolebitchie.com/http://necolebitchie.com/http://concreteloop.com/http://concreteloop.com/http://concreteloop.com/http://necolebitchie.com/http://www.jcpenney.com/jcp/default.aspxhttp://www.dillards.com/http://www.bakersshoes.com/http://wetseal.com/home.jsphttp://oldnavy.gap.com/http://store.delias.com/http://www.forever21.com/


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Reflections Publishing Inside OutSpring 2011

I enrolled into Publishing Inside Out with the idea of just writing stories with likes of

having it published. I had no idea I would be coming up with ideas for a book of my own

interest with likes of having it published. This course was very interesting and a challenge

for me in so many positive ways. I have learned a lot about the publishing industry itself

throughout this course along with helpful tips and advice from Professor Greer and other

people working in the publishing field. I would like to thank you, Professor Greer for such

a great semester! From writing to revising, I greatly enjoyed my online experience in

Publishing Inside Out. I know that without taking this course I would not be able to gain

the knowledge I want concerning the publishing world to help me in my future writing

career.

I have included reflections on the 4 main projects I created this semester in my portfolio:Project 5: Revised Book Proposal

Project 8: Cover Design ConceptProject 9: Development and Design DocumentProject 13: Revised Marketing Plan

Project 5: Book Proposal

What I like best about my workOverall, I like my description of the book because it is my first thoughts of my own book entering

this course. I felt the white space made the document easy to read and the font size and color

was simple. It was a good starting point for me.

What I learned from composing and revisingI learned how to write a book proposal that is suitable for the book of my interest that I would

like to publish. I also learned how to use other classmate suggestion or comment in order to

revise and edit my book proposal. It was a very good learning process for me.


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What I think I need to work on and improveI feel I need to improve on my researching skill in finding a good target publisher that will work

well with my book. There were so many different publishers to pick from that I really got

overwhelmed with searching the internet for one that was suitable for my book. Also, I would

add more solid details or ideas to my chapters.

Project 8: Cover Design ConceptWhat I like best about my work

In Project 8, I really enjoyed the layout I choose to use for the cover design. I like how I

was given the opportunity to add my own creativity to someone else book idea. I got to

really work with art graphics and text art to create the cover design. Overall, I really

liked the image I choose for the cover design because I felt it was very suitable for the

topic Bipolar disorder.

What I learned from composing and revising

I learned what cover designs was appealing to the eye for readers and what wasnt so

appealing. Based on other classmate suggestion, Ive learned how to pick between

different cover designs to narrow it down to one that would be most effective for the

target audience for my book.

What I think I need to work on and improve

Overall, I am very pleased and satisfied with how this project turned out. I feel this cover

design was one of my best works throughout the course.

Project 9: Development and Design DocumentWhat I like best about my workI like that I was able to work with Brookes book proposal about Bipolar disorder even though

this topic was a touchy one. I was able to help Brooke make her project better while also

learning other advice concerning the project at hand. I was able to think clearly on how I would


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want my own development and design document to be except I was helping Brooke with hers.

Therefore, I like the content that I created in response to Brookes proposal.


I learned how give good responses to Brookes book proposal, while also giving other her

suggestions to help her improve her project based off my observations.


Im very pleased with how this project turned out. I though in the aspect of if I was doing the

project for myself I would want it to be well put together so I included good information for

Brooke on how I think the book should be designed.

Project 13: Marketing Plan

What I like best about my work

I enjoyed coming up with my sentence hook and how it worksas an attention getter for the

reader. I think I also did well on the marketing story for the book because I felt I gave good

description without giving too many details of the book away. Also, I enjoyed the survey

process and coming up with questions to help me with my book.


I learned what questions to ask in order for myself as the writer to know exactly what readers

are looking for in a book. I learned the true options of my audience through the summarizing

and collected results of my survey results. I learned what contact channels and media venues

are and what does it do.



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coleman portfolio

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