cohen standards manual
TRANSCRIPT
-
8/2/2019 Cohen Standards Manual
1/12
Graphic Standards Manual
-
8/2/2019 Cohen Standards Manual
2/12
1 Indulge Graphic Standards Manual
Introduction
The Indulge Graphic Standards Manualwas created to provide all Indulge em-ployees and associates with an easy-to-ollow set o guildelines that helps tocreate understanding o the companysvisual identity.
The success o the Indulge identitydepends on the consistent use o thesestandards in all company communica-tions created. This includes the standardletterhead, business card andbusiness envelope.
This is a highly comprehensible guidedesigned to meet all potential uses o
our branding. However, i questions arise,please contact the Graphics Depart-ment Head at X3149.
Contents
Logo & Theme2 - The Logo3 - White Space4 - Size and Placement5 - Appropriate Uses
Graphic Elements
7 - Color Palette8 - Typography
Application9 - Standard Letterhead10 - Business Card11 - Business Envelope
-
8/2/2019 Cohen Standards Manual
3/12
2 Indulge Graphic Standards Manual
The Logo
The Indulge logo is made up o two components: the ches hat and the wordmark.The ches hat and moustache were developed to give people a sense ohomemade bakery. The inspiration was drawn rom the Swedish Che rom theMuppets which will hopeully bring people back to their childhood when cookiesand treats were something special.
Ches Hat
Wordmark
-
8/2/2019 Cohen Standards Manual
4/12
3 Indulge Graphic Standards Manual
White Space
The logo must never be crowded by another graphic element or text, and cannever be used as a background element in its entirety. To help preserve the logosindependence, white space should surround the logo. At a minimum, the whitespace surrounding the Indulge logo should be equal to the width o the ches hatat its smallest size. No other elements should appear inside the white space.
-
8/2/2019 Cohen Standards Manual
5/12
4 Indulge Graphic Standards Manual
Size & Placement
The logo should always be reproduced at a size where it is clearly legible. Minimumsize requirements have been established. Do not crop any part o the logo or bleedit o the page.
Minimum width is 3. Logo cannotbe smaller than this.
Do not crop any part o logo orbleed it o the page.
-
8/2/2019 Cohen Standards Manual
6/12
5 Indulge Graphic Standards Manual
Appropriate Use
The elements in the Indulge logo should always remain intact. Do not re-set thetype in the logo. Do not stretch the logo or rotate it in any direction. Do not add em-belishments such as a box around the logo. Do not print the logo in any other colorbesides the ocial Indulge colors. Do not place the logo on any background thatmakes it dicult to see.
-
8/2/2019 Cohen Standards Manual
7/12
6 Indulge Graphic Standards Manual
Appropriate Use (contd)
-
8/2/2019 Cohen Standards Manual
8/12
7 Indulge Graphic Standards Manual
Color Palette
The ocial colors o Indulge are black, Pantone 801 C, and white. The Indulge logomay only be printed with the ollowing colors:
Pantone 801 C
R: 0G: 171B: 223
C: 90M: 5Y: 5K: 0
R: 0G: 0B: 0
C: 100M: 100Y: 100K: 100
R: 255G: 255B: 255
C: 0M: 0Y: 0K: 0
-
8/2/2019 Cohen Standards Manual
9/12
8 Indulge Graphic Standards Manual
Typography
To maximize readability and consistency between publications, teh primary recom-mended sans seri typeace or Indulge is ITC Avant Garde Gothic Std. Several ontswithin the Avant Garde typeace oer various weights which allow fexibility in de-sign. Bold onts should never be used or body copy.
Almost every type company oers its own version o Avant Garde. Type companiesmake slight modications to the basic design so they can claim it as their own. Inmany cases, these variations are indiscernible by the untrained eye.
The most popular versions o Avant Garde come rom Adobe and the International
Typeace Corporation (ITC). Avoid using shareware or reeware typeaces as thequality o these typeaces can be unpredictable.
Avant Garde-Extra Light CondensedAvant Garde-Extra Light Condensed ObliqueAvant Garde-Book Condensed
Avant Garde-Book Condensed Oblique
Avant Garde-Medium Condensed
Avant Garde-Medium Condensed Oblique
Avant Garde-Demi Condensed
Avant Garde-Demi Condensed Oblique
Avant Garde-Bold Condensed
Avant Garde-Bold Condensed Oblique
Avant Garde-Extra LightAvant Garde-Extra Light ObliqueAvant Garde-BookAvant Garde-Book Oblique
Avant Garde-MediumAvant Garde-Medium Oblique
Avant Garde-Demi
Avant Garde-Demi Oblique
Avant Garde-BoldAvant Garde-Bold Oblique
-
8/2/2019 Cohen Standards Manual
10/12
9 Indulge Graphic Standards Manual
Stationery8.5 x 11 in
1.5 in
0.5 in
Body Copy
Font: ITC Avant GardeSize: 10
-
8/2/2019 Cohen Standards Manual
11/12
10 Indulge Graphic Standards Manual
Business Card
336 Comstock AveSyracuse, NY 13210
Sara Cohen
3.5 x 2 in
0.25 in
0.5 in
Front Back
0.5 in
0.5 in
Font: ITC Avant GardeSize: 10
-
8/2/2019 Cohen Standards Manual
12/12
11 Indulge Graphic Standards Manual
Envelope7 x 3 in
0.68 in
0.2 in
Font: ITC Avant GardeSize: 10