coffeeclub_ninja metrics 2014

www.NinjaMetrics.com

Katana® Social Analytics Engine

Ninja Metrics is the creator of Social Value™, a precise measurement of how users influence each other and how much that

influence is worth. Ninja Metrics’ key offering, The Katana® Social Analytics Engine, uses predictive analytics and automated

social graph analysis to help companies identify, understand, monetize and keep their most valuable, influenceable and

influential customers.

Key Features and Differentiators:

Discover clear insights into the performance of your mobile apps and games, PC titles and console games

Uncover how much customers will likely spend and how their social influence impacts the bottom line

Target the most influential, influenceable and valuable users

Flexible dashboard that includes support for: segmentation, A/B testing, cohort analysis, churn projections, conversion rate, revenue analysis and comprehensive KPI tracking

Easy integration through a REST-based API supporting iOS/Android, JavaScript, PHP, Java/C#, C++ and Flash


Ninja Metrics Confedintial Information

How We’re Different

Ninja Metrics Katana® Social Analytics Engine is the product

of eight years of research into predictive analytics and the

effects of social influence by a world-class team of scientists.

No other analytics package can provide the same actionable

automated predictive analytics.

The Katana® Engine combines:

In-depth social science theories for human behaviorCutting-edge machine learningHigh-accuracy predictive models

Identify which of your users will:

PayQuitInfluence



Our History

Having received rigorously competitive funding from federal agencies including the National science Foundation, the Air Force, the Army, and others, Ninja Metrics brings to market the most sophisticated and powerful technology for social analytics that exists today. Indeed, we founded the field of game data research and established many of its core techniques.

One of the unique aspects of the Ninja Metrics team is its group of world-class social scientists, game experts, and computational scientists with expertise in AI and machine learning. This has enabled the development of social analytics technology that combines deep social science theories with cutting-edge machine learning to develop high accuracy predictive models for human behavior. The result is the Katana Analytics Engine, an ultra-scalable, cloud computing-based social analytics platform behind some the biggest games on the market.

While Ninja Metrics is new, the team behind it is not. Since 2007, our team has run the world’s leading research project in the multi-disciplinary area of computational social science, the VWE Observatory, where we have published nearly 80 peer-reviewed papers on gamers, game data and game data algorithm development. There is no other group remotely like us in terms of size, research output, or inventions.



Game AnalyticsIt’s what we do

Going Beyond the Basics and Delivering Extraordinary Results

Our approach is straightforward: Any action, interaction or transaction you can think of, we track.

Katana® tracks all of these, with pre-set KPIs built in that make sense for each:

LevelsSocial EventsItems & ResourcesLocations & MapsCharacter TypesNPCs

SpendingCRMCustomer ServiceUser-Generated ContentCustom EventsChurn



The New Way to think about LTV, influence and customer value

This kind of influence be: Predicted and Measured

Individual LTV + Social Value = True Total Value

The New Social WhaleTM

They are not the Big SpendersThey Are the big influencers!When they play, others playWhen they buy, others buyThere are more of them then you thinkIn

flu

ence

Individual LTV$5

$20

$5LTV

$5LTV

$5LTV

$5LTV

The Old WayIndividual LTV

The New Way

True Total ValueVS

Social ValueTM

The new way of calculating LTV recognizes the influence

customers have on others.

We Call This Social Value



Katana® User Interface www.NinjaMetrics.com


By understanding your players’ social networks and the spending habits within them, you are able to detect which players wield an outsized level of social influence.

Influence

Social Whale

Asocial LTV

$

$100Social Value

$500

$

$

Identifying Social Whales

Social WhalesTraditional Whale

VSThese Social Whales drive spending among others.

They are your

super-influencers.

When they play, OTHERS PLAY MORE. When they

buy, OTHERS BUY.

$$ $

?

High Individual SpendVery Small GroupNot much influence on others



What can I dowith these Social Whales

Monetization

+

Acquisition Retention



Automated Predictive Analytics- with accuracy

It's Like Looking into the Future, Only Better

The Katana® Analytics Engine will tell you the future, give you a measure of accuracy and enable you to make decisions others can’t.

Katana® layers predictive analytics with other power-user tools like

segmentation and cohort analysis. So, you can not only see the future, but

see how different actions and interventions impact that future.

Katana® focuses on the key predictives that drive your business:ChurnConversionTime Spent

You’ll see:Who’s going to do what in the futureExactly how much is at stakeFor everyone or on a player-by-player basis



User Metrics & KPI Metrics - We Do More

KPI Metrics

The Katana® Social Analytics Engine provides all of the KPIs you would expect in handy, sortable, exportable tables as well as graphs.

K-FactorDaily Active Users (DAU)Retention New UsersMonthly Active Users (MAU) DAU as a % of MAUAverage Revenue Per User (ARPU)Average Revenue Per Paying User (ARPPU)Average Session LengthAverage Sessions Per User

User MetricsAutomated Data Mining Done Right - Predict Future Actions

Katana® has built-in machine learning, predictive analytics and Social Value™ and it’s all included at no extra cost!

Katana® gives you analytics on your users for:

ChurnConversionTime SpentSpendingViralityAdvertisingCommunityGame Economy



Cohort Analysis -Looking Closer at Your Groups

What is it?

Cohort analysis is a fancy way of saying you’re looking at the people who started playing your game or app at different times. Each group is a “cohort” and, well, you’re analyzing them. Happily, this is baked into everything the Katana® Social Analytics Engine does.

Use Katana® to look at Cohorts in different ways:

With predictive analyticsMeasuring your Social Value™To understand player behavior in a game



Contact Us

888.982.0889Phone:

[email protected]:

www.NinjaMetrics.comWeb:



coffeeclub_ninja metrics 2014

Software