coffee market in brazil 2015-2019
TRANSCRIPT
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Coffee Market in Brazil 2015-2019
The report discusses the following in-depth:
• Market Size and Forecast
• Market Segmentation
• Buying Criteria
• Vendor Landscape
• Business Segmentation
• Geographical Segmentation
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Coffee Market in Brazil 2015-2019,
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Key Trends
Technavio’s Senior Analyst says, “The coffee market in Brazil has several drivers, of which escalation importunity of Arabica coffee is a significant driver in the market. Other major drivers contributing to the growth of the market are rise in demand from working-class consumers and increase in demand for coffee in emerging countries.”
• Coffee is a caffeine beverage brewed from roasted coffee beans. Coffee is cultivated in 70 countries, mostly in the Americas, Africa, India, and Southeast Asia, and is one of the primary exported commodities. The two most common grown crops are Arabica and Robusta. Coffee is an essential part of the Brazilian history.
• Technavio’s analysts forecast the coffee market in Brazil to grow at a CAGR of 4.92% by revenue and 1.19% by volume during 2015-2019.
• Understanding the key drivers influencing the market
• Understanding the challenges faced by the market
• Activities of various stakeholders involved
• Key focus areas for the vendors
• Major trends that will shape the future of this market
• Vendor landscape and trajectory of the market
• Conclusion
Scope of The Report
A detailed analysis of each market driver, challenge
and trend isavailable in our report:
Coffee Market in Brazil 2015-2019
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Vendors
To understand the vendor landscape and
for a full list of vendors view our report:
Coffee Market in Brazil 2015-2019
3Corações
D.E MASTER BLENDERS 1753
Melitta
3Corações was incorporated in 2006 and is headquartered in Brazil. It is a (50:50) joint venture between São Miguel Holding, a family-owned Brazilian company led by the Lima brothers and the Israeli group Strauss Coffee B.V.
D.E MASTER BLENDERS 1753 is an international coffee and tea company. It is headquartered in the Netherlands. The company has employed around 7,500 employees. Workers craftsmanship and knowledge of coffee and tea is built on decades of experience and insight into the consumers preferences.
Melitta was incorporated in 1968 and is headquartered in Sao Paulo, Brazil. The company manufactures and sells coffee and its products. It is a part of the Melitta Group, an international manufacturer of branded products, including coffee, food storage, and domestic cleaning services.
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Market Landscape
• The global coffee market is witnessing moderate growth and this trend is expected to continue during the forecast period.
• High demand for coffee globally is the reason for market growth.
• Increased awareness of the health benefits of coffee, innovation in products and flavors, and increase in urbanization are driving the global coffee market.
• Nevertheless, rising raw material prices tied with an arrival of private labels will act as a threat for the major players in the global coffee market.
• The revenue growth of the coffee market in Brazil is expected to be slow because of decline in the production of coffee beans caused by the extreme weather conditions faced by the largest manufacturers of coffee in the world.
• The recent drought faced by Brazil has decreased the production of coffee and Brazil faced 5% loss in crop production.
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Key Buying CriteriaParameter Details
Brand Value
The brand equity and the brand image of different coffee should be positive.
Convenience In a fast-moving economy, convenience is of utmost importance and is the need of the hour.
Health BenefitsConsumers are more aware of the health benefits accrued from the consumption of coffee and, hence, these criteria are of great value to them.
Price Coffee should be cost-effective for the consumers.
Taste Coffee is hugely valued on its taste and unique blend.
Variety Consumers are looking for variation in flavors of coffee to choose from.
Quality The quality of coffee needs to be of a good standard to meet demand of the population.
• Growth Forecasts?
• Market Analysis?
• Revenue Forecasts?
• Regional and Country level Analysis?
• Competitive Structure?
• Emerging Trends?
• Vendor Landscape?
• Other?
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Coffee Market in Brazil 2015-2019
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