Leading the Networked FoundationBeth Kanter

Author, Trainer, and BloggerSeptember 9, 2012

Knight Digital Media Center Workshop

Beth Kanter

Learning Objectives

Network Mindset

Maturity of Practice

One action step

Stand, Keep Standing …

Is Your Foundation Using Online Social Networks for Social Change?

Photo by net_efekt

Stay standing if your foundation is using these social channels (and network strategies) and getting measurable, tangible results?

Networked NGOs

Network of Networked Funders Peer Group Session

Walking is like climbing a mountain

Non-embryonic stem cell research for Parkinson’s

The connectedness of living in a networked, mobile world is part of our every day lives.

These technologies are having a profound impact on the way foundations and nonprofits communicate with stakeholders, and deliver programs. It is also changing the way leaders lead nonprofits.

Remember: Disruption can be both our friend and our foe …..

Social Change is Increasingly Network-Centric

Share Pair: Over the past few years, how has connectedness impacted the way your foundation

delivers programs, communicates with stakeholders, or does it work?

Modified illustration by David Armano The Micro-Sociology of NetworksWith apologies to David Armano for hacking his visual!

Source: The Micro-Sociology of Networks

NGO

Change from the Inside Out

With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks

Staff

What Networked Looks Like

A Network Mindset: A Leadership Style

• Openness, transparency, decentralized decision-making, and collective action.

• Listening and cultivating organizational and professional networks to achieve the impact

• Leadership through active participation. • Sharing control of decision-making• Communicating through a network model,

rather than a broadcast model

Leading With A Network Mindset: Shift From Push To Pull

SF Goodwill's CEO, Debbie Alvarez-Rodriguez

Leading With A Network Mindset

Leading With A Network Mindset

Share Pair: How are you leading with a “Network Mindset”? What are the benefits? What are the

challenges?

Understand, Feed, and Tune Your Networks

The Networked CEO

Open and accessible to the world and building relationships

Making interests, hobbies, passions visible creates authenticity

28

One CEO Tweet = 1,000 by Staff

Your Professional Network: Redundant Connections

InMap (http://inmaps.linkedinlabs.com/)

Source: Meg Garlinghouse, LInkedIn

InMap (http://inmaps.linkedinlabs.com/)

Be the Broker in the Structural Hole

Source: Meg Garlinghouse, LInkedIn

Tweets links related to organization’s mission and work as a bipartisan advocacy organization dedicated to making children and families a priority in federal policy and budget decisions.

Blending Network Strategy With Communications Strategy

From CEO

to CNO

SEEK SENSE SHAREIdentified key blogs and Twitter users in each issue area

Scans and reads every morning and picks out best

Summarizes article in a tweet

Writes for Huffington Post

Engages with aligned partners

Tweets best of best

Filling Structural Holes In Community’s Network

Share Pair: What struck you about the “Networked CEO” or linking networks and social strategy? What

have you thought about before?

If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have

to keep moving forward.”

Inspiration

Vision Statement

http://www.bethkanter.org/trust-control/

Crawl Walk Run FlyTime Investment Link Social to

Communications Objective

Integrated Content Strategy

Integrated Multiple Channels

Culture Change Social Media Policy

Engage Influencers,

Partners, Staff, and Board

Network Building

Basics Small Pilots for Insights and

Practice

Best Practices in Tactics

Tangible Results

Reflection, Continually

Improve Results

Becoming A Networked Nonprofit: Maturity of Practice Model: Overview

From “Measuring the Networked Nonprofit” http://bit.ly/measure-networknp

If you are crawling, what does it look like? What do you need to get to the next level?

If you are walking, what does it look like? What do you need to get to the next level?

If you are running, what does it look like? What do you need to get to the next level?

If you are flying, what does it look like? How can you keep flying?

Where Is Your FoundationCRAWL WALK

RUN FLY

Themes Categories IndicatorsINTERNAL CULTURE Networked Mindset

Institutional SupportCommunications Strategy

CAPACITY Hours Expertise Channels MEASUREMENT Analysis Tools AdjustmentEXTERNAL LISTENING Brand Monitoring Relationship Mapping Influencer Research ENGAGEMENT Ladder of Engagement Responsiveness CONTENT Integration Social Optimization NETWORK Networking and Networking Building Collaboration with Partners

Social FundraisingIMPACT METRICS Reach Engagement Influence Thought Leadership

Results (Activity, Behavior Change, Financial)

Best Practices and Metrics Differ

for Crawl, Walk, Run,

Fly

Detailed Indicators, Metrics, and Practices

Denial Fear Confusion

Delight Data Informed

Creating A Data Informed Culture: The Five Stages of Measurement Acceptance

Denial

I don’t have the time to measure. It’s an art, not a science –

so why bother

FearWhat if my strategy or program doesn’t

show success?

Confusion I know I should measuring our social media and network, but not sure what or

how?

Delight Hey check out these cool charts

and graphics!

Data Informed

Successful networks and social media start with

measurement

What does the data say?

Denial Fear Confusion

Delight Data Informed

Where is your organization?

Data-Informed Not Data-Driven

What does a data informed culture look like in a nonprofit?

It starts from the top!

More time think about that the data, then collect it

Tear down those silos

DoSomething.Org’s Fail Fest

Why did it fail?What did we learn?What insights can use next time around?

Crawl Walk Run Fly

Lacks consistent data collection

Data collection consistent but not

shared

Data from multiple sources

Org Wide KPIs

No reporting or synthesis

Data not linked to results, could be wrong

data

System and structure for data collection

Organizational Dashboard with

different views, sharing

Decisions based on gut Rarely makes decisions to improve

Discussed at staff meetings, decisions

made using it

Data visualization, reporting, formal reflection process

Becoming A Networked Nonprofit: Maturity of Practice Model - Measurement

Becoming Data-Informed: Change Is Easy With Baby Steps

• Begin at the end – discuss and identify results

• Curator of metrics• Use experiments to help you evolve• Get started with a small data collection

project that is high priority in your organization

• Learn from your results

Share Pair: What is one idea that you can put into practice?

Thank you!

www.bethkanter.orgwww.facebook.com/beth.kanter.blog@kanter on Twitter