Various regular content sections (News, Radar, Reviews, Live!,

Features, Band Index) that the reader comes to recognise,

establishing continuity.

Subscription offer at the bottom in a different colour to the majority of the page, catching the eye. “for just £___” encourages the reader to

describe, trying to convince them it’s a reasonable price to pay.

Featured Article (Africa Express) - Damon Albarn’s (Blur + Gorillaz) special event, his history as someone the NME would cover

entices the reader to read on + gives an idea as to why it’s featured.

Same bold, red masthead features as it does on the front cover

Date of issue release in the same place below the title of the page as in every issue.

Regular Colour Scheme of red, white and black

A ‘plus’ section, implying even more to be read, after all the regular content is listed.

Page numbers, as well as the sections dividing the articles, giving an idea of navigation.

Friday, 7 February 2014

Feature articles on a range of artists (KISS, The Specials, Norah Jones) also suggest cultural variety and maturity, but also unity, in that these different

artists all share the same font and level of attention payed to them.

Man in suit who adds to ‘sophisticated’ theme who is also related to the articles, giving an

idea of what the magazine contains through an image as well as text.

Serene green colour in background as well as the names of different places (‘London, Memphis, Okemah’) written

beneath the masthead have connotations of sophistication, and cultural variety and intelligence.

Same masthead features as on the front cover, establishing continuity.

Page number links directly to feature articles as well as cover story, giving an idea of easy navigation around the

magazine.

Issue number and dates suggesting continuity.A quote and explanation of it, encouraging the

reader to inspect the article further.

Friday, 7 February 2014

The same masthead features as on the front page, suggesting continuity.

“Discover great music” - implying quality articles - no particular genre mentioned suggests variety (i.e: not

“discover great jazz”

4 different sized images across the page, all of different numbers of people, of different genders and different

fashion styles, not only encouraging the reader to turn to the directly indicated page, but also suggesting variety.

Issue number at the top in a circle, and date at the bottom, different shapes utilised isn’t common and

catches the eye as a result.

Limited number of articles written on the side, but each have short descriptions, and page numbers

indicated up to 86, signifying the amount of content.

Red, white and black colour scheme. White and red feature more often than black, giving it a more relaxed feel than the hyperactive immediate

appearance of NME, although they use the same colours.

Friday, 7 February 2014