coders4africa nigeria technology conference 2015: user experience design
TRANSCRIPT
Approach
By use of extensive hands-on exercises in learning, you will gain more than any documentation offers;
It's simply, a structured version of what we do as engineers and designers, internally/externally at Coders4Africa
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
Training Goals
Learn fundamentals of the UX process
Receive hands-on training and tools that you can apply to future projects
Watch, learn and do
Simply, have loads of FUN!
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
Training Principles
Professionalism
Integrity
Excellent global technology standards
Team work
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
Training Principles
Professionalism
Integrity
Excellent global technology standards
Team work
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
We are in this together.
SHARE. SHARE. ASK.
#ThisIsNotALecture
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
PLEASE
Engage us
Collaborate with each other
Let's help each other to keep time
And....Positive energy only :)
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
If you have a question that is NOT specific to this module,
please save it for later and ask us during breaks
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
TODAY WE WILL COVER
1. Understanding your users
2. Defining your goals
3. Generating concepts
4. Paper prototyping
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
MODULE 1.1
THE UX PROCESS
WHAT'S UX?WHY DOES IT MATTER?
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
MODULE 1.1: The UX Process
UX is everything you need to know, think about and do to make
sure that you are launching the right product for the right people.
It matters because, access to a competitor's app is only a tap away
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
MODULE 1.1: The UX Process
5 FUNDAMENTALS OF UX
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
Fundamentals of UX
1. FOCUS ON THE USER
Design for them, not you.Understand their needs, motivationsand constraints.
Put them at the center of yourdecision making. Reward theirengagement and earn their trust.
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
Fundamentals of UX
2. DO YOUR RESEARCH
Understand the product area andwhat the strengths and weaknessesof the competition are
Validate your assumptions withfriends, relatives and likely users.Adapt your plans based on what youlearn.
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
Fundamentals of UX
3. ADAPT, ADAPT...
Based on your research, adapt yourplans based on what you learn. Themore frequently you course-correct,the better your product will be.
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
Fundamentals of UX
4. STRIVE FOR SIMPLICITY
Make sure your proposition andbenefits are clear and can bechampioned by your users.
Prioritize what is best for your users and work hard to remove roadblocks from their path.
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
Fundamentals of UX
5. SOLVE REAL PROBLEMS
Solve real problems for real users. Beambitious and innovative in yourchoice of product area and approach.
Look around you and think about howthe application of technology couldchange things for the better.
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
5. SOLVE REAL PROBLEMS
Solve real problems for real users. Beambitious and innovative in yourchoice of product area and approach.
Look around you and think about howthe application of technology couldchange things for the better.
MODULE 1.1: The UX Process
THE ITERATIVE PROCESS
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
The Iterative UX Process
BUILD.LAUNCH.
PRAY.
NOT THE RIGHT APPROACH!
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
The Iterative UX Process
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
NOT QUITE NEAR THERE!
MODULE 1.2: Know Your Users
KNOW YOUR USERS
Your user is and should be the center of focus
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
Know Your Users
When about to launch a product, begin by understanding your users.
Then set product goals that meet their needs
Specific features come AFTER this in a user-centered design
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
Working with Personas
A fictional person that captures the
important aspects of your targetUsers.
Use it together with your productvision to create products that matchyour users’ needs
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
Working with Personas
[Coder persona]
[Designer persona]
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
Working with Personas
Aspects to Include
Demographics ~only relevant ones
Needs ~which of their needs aren't being met?
Hopes/wants ~what do your users wish for?
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
Know Your Users
Put only the product-relevantinfo in your persona
Throughout the product process,remind yourself of who you aredesigning for
Fine tune your user as you go.Incorporate real feedback
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
Know Your Users
MULTIPLE PERSONAS
A product might have multiple target users:a. Prioritize your personas
b. Think about your producttimeline, and decide when tostart designing for eachpersona
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
CODERSNECT
Codersnect is an “imaginary” app we'll be referring to through out this training series
We will use it to illustrate the UX ideas we will be covering in this module
Codersnect is an app that connects African coders and designers to on demand client projects
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
CODERSNECT
There's a need for bridging the gap on the short of good developers across Africa and even the rest of the world
Ideal users of this app have been identified
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
CODERSNECT PERSONA
Freelance developers/designers with an acumen on what kind of projects to take up or clients to work with.a. 19-35 men and women.b. Top of the edge technologiesc. Work from homed. Wants to be paid in $$e. Knows what kind of job to take onf. Take up so many small projects to make extra money
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
CODERSNECT PERSONA
Freelance developers/designers with an acumen on what kind of
projects to take up or clients to work with.
a. 19-35 men and women.b. Top of the edge technologiesc. Work from home or at incubatorsd. Wants to be paid in $$e. Knows what kind of job to take onf. Take up so many small projects to make extra money
2015 Nigeria Coders4Africa Tech Conference #c4anigeria
CODERSNECT PERSONA
Freelance developers/designers with an acumen on what kind of projects to take up or clients to work with.a. 19-35 men and women.b. Top of the edge technologiesc. Work from home or at incubatorsd. Take up so many small projects to make extra money
2015 Nigeria Coders4Africa Tech Conference #c4anigeria