coast news groupassets.matchbin.com/sites/347/assets/mediakit.pdf · 2011. 7. 27. · combo buys...
TRANSCRIPT
2011-2012
Media Kit
THE COAST NEWS GROUPThe Coast News • The Rancho Santa Fe News
your community your newspaper
Full page
1/2 page
1/4 page
1/8 page
per col. in.
Size
Full page
1/2 page
1/4 page
1/8 page
per col. in.
Size
Full page
1/2 page
1/4 page
1/8 page
per col. in.
Size
*Published every other week. Above rates are per ad per week.
THE COAST NEWS
Cost to add RSF News to Coast News buy – 50% off RSF News
RANCHO SANTA FE NEWS
SAVE $1.00 PER WORD!Place your own line ad online at coastnewsgroup.com
CLASSIFIED DISPLAY RATES:
CLASSIFIED LINE AD RATES:$3.00/word, 15 word minimum.
Contract rates available for 4+ insertions. Call for information.LINE ADS RUN IN ALL PAPERS - 108,000 READERS
1-2 wks 3 wks 6 wks 12 wks 26 wks 52 wks$40 $36 $32 $28 $24 $20Display PCI
Per Paper
DISPLAY AD RATES
INSERT PRICES
Advertising Rate CardRates Effective April 2011
*Published every other week. Above rates are per ad per week.
Serving San Diego North Coastal Readers for over 24 years!
1-2 wks 3 wks 6 wks 12 wks 26 wks 52 wks color
$1625 $1275 $1185 $1105 $1015 $925 $300$905 $785 $730 $670 $605 $550 $250$480 $425 $400 $365 $330 $305 $150$315 $215 $205 $195 $185 $175 $75$34 $26 $24 $22 $20 $18 $6
*
*
1-2 wks 3 wks 6 wks 12 wks 26 wks 52 wks color
$1305 $1030 $955 $885 $810 — $300$725 $635 $580 $530 $485 — $250$390 $340 $315 $295 $270 — $150$255 $175 $165 $155 $145 — $75$28 $20 $18 $16 $14 — $6
1-2 wks 3 wks 6 wks 12 wks 26 wks 52 wks color
$655 $515 $480 $445 $405 — $150$365 $320 $290 $265 $245 — $125$195 $170 $160 $150 $135 — $75$130 $85 $80 $75 $70 — $35$14 $10 $9 $8 $7 — $3
Camp Pendleton
La Costa
San Elijo Hills
San Marcos
Vista
SantaluzRanchoPacifica
CarmelValley
Leucadia
Encinitas
Cardiff-by-the-Sea
SolanaBeach
Carlsbad
Oceanside
Fairbanks Ranch
RanchoSanta Fe
Del Mar
92055
92054 92057 9205892083
9205692084
92085
92008
92010
92011
CR 52, 53RR011
92091
9212792130
92067
92014
92075
92007
92024
92009
92078
92069
92130
MAILING ADDRESSTHE COAST NEWS
RANCHO SANTA FE NEWS
P.O. Box 232550Encinitas, CA 92023-2550
Tel. 760-436-9737FAX 760-943-0850
E-mail: [email protected]
www.coastnewsgroup.com
*Published weekly. Above rates are per ad per week.
#1. FULL RUN: Oceanside thru Carmel Valley plus Vista, San MarcosQty: 26,750 - $1,110. ($40 per thousand) #2. NORTH ZONE: Oceansidethru La Costa, plus Vista, San Marcos Qty: 15,000 - $675. ($45 per thousand)#4. SOUTH ZONE: Leucadia thru Carmel Valley - Qty: 15,000 - $675.($45 per thousand) #6. CENTRAL ZONE: Carlsbad thru Solana Beach
Qty: 15,000 - $675. ($45 per thousand)
RANCHO SANTA FE NEWSMailed to all residents in Rancho Santa Fe & Fairbanks Ranch. Mail
carrier delivered to Santaluz area and Rancho Pacifica area.Qty: 10,000 - $600 ($60 per thousand)
FREQUENCY DISCOUNT:6x’s = 10% Q 12x’s = 15% Q 26x’s = 20% Q 52x’s = 25%
Prices for inserting only See your rep for print quote
THE COAST NEWS
CLASSIFIED AD RATES
1/2 OFF SECOND PAPER BUY
Combo Buys — 50% OFF Rancho Santa Fe News when you buy Coast News. Must pay reg-ular price on most expensive paper. Color and position charges are not discountable.Deadlines — Space reservation and copy deadline for all products is Friday the week beforepublication at 5 p.m. Color — Per column inch per paper: $6 ($300 maximum) POSITIONSURCHARGES Banners: (10.25"x2") - A1 $500; B1 $400 (includes color charge); A3$300; Back Page or Double Truck: $100; Page A2 or B2: $75; plus any applicable colorcharges. Inserts — Open rate: $40 per thousand. $5 per thousand surcharge for zoning. Seeseparate rate sheet for quantities, frequency discounts and zoning details. Call for deliveryaddress. Mechanical Requirements - Printed web offset on regular newsprint. Full PageImage Area: 10.25" wide by 14.5" tall. E-mail: Mac compatible art to: [email protected]. ROP and Classified Ad Width by Columns: 1.625" columns, .0.10" gutters. 2-col.3.35", 3 col. 5.075", 4 col. 6.8", 5 col. 8.525", 6 col., 10.25". Terms and Conditions - Net dueupon publication. A late charge of 1.5% per month will be added onto all unpaid balances over30 days. Publisher reserves the right to refuse an ad on the basis of objectionable content,fraudulent statements, etc. 15% agency discount applies to agency rate if payment is receivedwithin 30 days from billing. The Coast News Group printing error policy: we will reprint that por-tion of the ad which contained the error at no charge in the next available publication.
6. Age: Please select the category that best describes your age.
6. Age: Please select the category that best describes your age.
7. Income: What was your household income for last year?
18-20.......... 01% ....... 02%21-24 ......... 03% ....... 02%25-34 ......... 11% ....... 06%35-44 ......... 24% ....... 14%
45-54 ......... 28% ....... 27%55-64 ......... 19% ....... 24%65-74 ......... 11% ....... 13%75+ ............ 03% ....... 12%
18-20 ....... 01% ....... 05%21-24 ....... 05% ....... 08%25-34 ....... 18% ....... 19%35-44 ....... 23% ....... 21%
45-54 ....... 26% ....... 20%55-64 ....... 14% ....... 12%65-74 ....... 09% ....... 07%75+ ............ 04% ....... 08%
Under $25,000 .... 02% ..... 15%$25-$49,999 ....... 13% ..... 22%$50-$74,999 ....... 23% ..... 18%
$75-$99,999 ....... 19% .....14%$100-$149,999 ... 22% ..... 17%Over $150,000 .... 21% ..... 14%
Under $25,000 ...... 02% ...... 09%$25-$49,999 .......... 06% ...... 09%$50-$74,999 .......... 14% ...... 10%
$75-$99,999 .......... 15% ...... 09%$100-$149,999 ...... 15% ...... 13%Over $150,000 ...... 48% ...... 50%
Mechanicals and Deadlines
Audit & Readership Report - March, 2011
RANCHO SANTA FE NEWS
THE COAST NEWS
COMBINED: COAST NEWS & RSF NEWS
AGE AGEMARKETDEMOS
COAST NEWS
MARKETDEMOS
COAST NEWS
AGE AGEMARKETDEMOS
RSFNEWS
MARKETDEMOS
RSFNEWS
INCOME INCOMEMARKETDEMOS
COAST NEWS
MARKETDEMOS
COAST NEWS
INCOME INCOMEMARKETDEMOS
RSFNEWS
MARKETDEMOS
RSFNEWS
1. Average net circulation 9,864
2. The Rancho Santa Fe News is distributed every other Friday inyour area. Do you or someone in your household normally read orlook through The Rancho Santa Fe News? (431 Respondents)YES: 340 - 78.9% NO: 91 - 21.1%
3. How long do you keep it before discarding? 59% 1-2 Days; 17% 3-4 Days; 05% 5-6 Days; 19% 1+ Weeks
4. Rancho Santa Fe Review is distributed every Thursday in yourarea. Do you or someone in your household regularly read or lookthrough Rancho Santa Fe Review?
YES: 298 - 69.1% NO: 133 - 30.9%
5. Rancho Santa Fe Record is distributed every Thursday in yourarea. Do you or someone in your household regularly read or lookthrough Rancho Santa Fe Record?
YES: 215 - 49.9% NO: 216 - 50.1%
CIRCULATION & READERSHIP
CIRCULATION & READERSHIP
AGE & INCOME
AGE & INCOME
PLANNED PURCHASES
1. Average net circulation 26,750
2. The Coast News is distributed regularly in your area. Do you orsomeone in your household normally read or look through The CoastNews? YES (516 survey respondents)
3. How long do you keep it before discarding? 61% 1-2 Days; 15% 3-4 Days; 06% 5-6 Days; 18% 1+ Weeks
4. Which of the following publications do you also read?
21.9% ........ San Diego Union Tribune16.3 ............ North County Times07.9% ........ Both the SD Union & NCTimes07.9% ........ Pick up SD Reader on weekly basis
5. Which of the following publications do you consider your primary source for community news and advertising?
The Coast News ........................... 62.2%The San Diego Union Tribune ..... 19.2%North County Times .................... 15.7%San Diego Reader ......................... 02.5%
7. Income: What was your household income for last year?
1. Do your frequently purchase products or services from ads seen in thesepapers? (Total Respondents: 947) YES: 720 - 76.0% NO: 227 - 24.0%
2. Which of the following products or services do you plan to purchaseduring the next twelve months? (% = Positive respondents)
11% New Automobile; 12% Used Automobile; 16% Antiques / Auctions;51% Furniture / Home Furnishings; 21% Major Home Appliance; 19% Home Computers; 48% Home Improvements/Supplies;42% Television/Electronics; 18% Carpet/Flooring; 47% AutomobileAccessories (tires, brakes & service); 50% Lawn & Garden; 31% Florist/GiftShops; 23% Home Heating/Air Conditioning (service, new equipment); 48% Vacations/Travel; 03% Real Estate; 70% Men’s Apparel; 86% Women’’sApparel; 39% Children’s Apparel; 02% Boats/Personal Watercraft; 30% Art & Crafts Supplies; 24% Childcare; 29% Education/Classes; 15% Attorney; 23% Veterinarian; 15% Chiropractor; 32% Financial Planner(Retirement, Investing); 68% Tax Advisor/Services; 45% HealthClub/Exercise Class; 42% Cleaning Services (Carpet Cleaning, Air DuctCleaning, Home Cleaning); 08% Weight Loss; 40% Lawn Care Service(Maintenance & Landscaping); 46% Legal Gambling Entertainment (Lottery,Casinos, Racetracks, Bingo); 59% Pharmacist/Prescription Service; 26% Cellular Phone New/Update Service; 81% Dining & Entertainment;24% Jewelry; 11% Wedding Supplies; 53% Athletic & Sports Equipment
1/2 PAGE 1/2 PAGE 1/2 PAGE
4 col. x5.5”
6.8” x 5.5”
2 col. x10.75”
3.35” x 10.75”
3 col. x7.25”
5.075” x 7.25”
1/8 PAGE 1/4 PAGE
2 col. x5.75”
3.35” x 5.75”3 col. x3.75”
5.075” x 3.75”
1 col.x
11.5”
1.625” x
11.5”
6 col. x7.25”
10.25” x 7.25”
4 col. x10.75”
6.8” x 10.75”
3 col. x14.5”
5.075” x 14.5”
1/2 PAGE
5 col. x8.75”
8.525” x 8.75”
Common ad sizes belowAny ad size available as long as columns wide do not
exceed inches deep. For example: 4 col x 4” OK.5 col x 4” not accepted
FULL PAGE 6 col. x 14.5 - 10.25” x 14.5”
THE COAST NEWS GROUP760-436-9737
Reach 108,000 North San Diego County readers
Reach up to 108,000 readers with our...
Business BUILDER Program
PLUS: YOUR AD GOES ONLINE!
“TOP OF MIND AWARENESS” GENERATES SALES.
PLUS “Business Builder” advertisers can buy larger ads anytime at our lowest rate!
Consumers are in and out of the market on a continuous basisshopping for goods and services and are at different stages of thepurchasing cycle. Frequency advertising enables brand or productexposure when consumers are in the market and even the small-
est ad locks in the lowest rate for larger ads when desired.
THE COAST NEWS GROUP
760-436-9737The Coast News • Rancho Santa Fe News
1X3 1.625” x 3”
Coast ...$54 wk
RSF.......$42 wk
Only
$75week
Prices black & white only - color $7 per col. inch per paper extraThese prices based on a 52 week contract
Every week, each ad in all papers is uploaded. The ad is then be featured onthe website, where it is search engine optimized. Through this system,clients can view every ad they’ve run over the past two years, downloadtearsheets, upgrade the online version of their printed display ad withkeywords to enhance search results, and much more!
Coast...................Coast News
RSF ....Rancho Santa Fe News
Combo Buy!
2X3 3.35”x3
Coast..$108 wk
RSF .......$84 wk
Only
$150week
Combo Buy!
1X2 1.625” x 2”
Coast ...$36 wk
RSF.......$28 wk
Only
$50week
Combo Buy!
2x2 3.35”x2
Coast ...$72 wk
RSF.......$56 wk
Only
$100week
Combo Buy!
Advertise your restaurant on our
DINING GUIDE
Call your Coast News rep today to reserve your space
R e a c h o v e r 1 0 8 , 0 0 0 r e a d e r s !
Starting April 22nd • Every other weekDEAL 1:
Run 8 weeks @ 12 week discounted rate and receive
FREE COLORDEAL 2:
Run 13 weeks @ 26 week rate, minimum 1/8 page and receive
FREE COLORPLUS...
• Full Dining Review online• Full Dining Review in newspaper
• Framed copy of your review
DEAL 1 PRICING EXAMPLE2 column x 2” (3.35” x 2”)
DEAL 1 PRICING EXAMPLE
2 column x 3.75” (3.35” x 3.75”)
DEAL 2 PRICING EXAMPLE
1/4 page$330 per wk
for Coast News only$270 per wk
for Rancho Santa Fe News only$465 per wk
for combo
DEAL 2 PRICING EXAMPLE
1/8 page$185 per wk
for Coast News only$145 per wk
for Rancho Santa Fe News only$255 per wk
for combo
$88 per wkfor Coast News only
$64 per wkfor Rancho Santa Fe News only
$120 per wkfor combo
$165 per wkfor Coast News only
$120 per wkfor Rancho Santa Fe News only
$225 per wkfor combo
Camp Pendleton
La Costa
San Marcos
Vista
SantaluzRanchoPacifica
CarmelValley
Leucadia
Encinitas
Cardiff-by-the-Sea
SolanaBeach
Carlsbad
Oceanside
Fairbanks Ranch
RanchoSanta Fe
Del Mar
92055
92054 92057 9205892083
9205692084
92085
92008
92010
92011
CR 52, 53RR011
92091
9212792130
92067
92014
92075
92007
92024
92009
92069
92130
CALL 760-436-9737
The Coast News • Rancho Santa Fe News
The Coast News • Rancho Santa Fe News
THE COAST NEWS GROUP
1/2 OFFBuy one buffet or one ala carte
& get 2nd less or equal value
1/2 Off
The PandaBuffet & Restaurant
With 2 beverages purchased.
Not valid with any other special or
coupons. Expires 5-6-057040 Avenida Encinas #100
Carlsbad, CA • 760-431-7001
(Ralph’s Shopping Center at I-5 Fwy and Poinsettia)
ALL YOU CAN EAT Lunch $5.75Dinner $6.75
PAGE
THE COAST NEWS GROUP
12 times .......$120........$110Coast RSF
50% OFF COMBO BUYS!
108,000 AFFLUENT READERS!
Actual Size
Allcouponson same
page.
COLORFREE!
NOTE: Make offer timely. No more than 2weeks. Must use same format as shown here.
NOTE: Make offer good. Buy1, get 1 freeworks best. Don’t waste your money advertising a bad offer!
Includes FREE Paint Sealant. Not
available with any other special or
coupons. With this coupon.
Offer ends 12-31-03
Vans & Trucks extra
$125
DetailSpecialAuto Service!
Repair Bumpers, Scrapes, Scuffs & Scratches!
CAR COUNTRY CALRSBAD
“TOP OF THE HILL”
1050 Auto Center Ct., Carlsbad
ATM CARDS NOW ACCEPTED!
Lloyds Auto SpecialtiesDon’t repaint the whole bumper for small
damage areas. Ask about Lloyd’s paint touch-up
GiftCertificatesAvailable Regularly $150
SameDay
760.930.9627
Airport Fare and
Downtown San Diego
With a 24-hour advance reservation.
Not available with any other special
or coupons. With this coupon.
858-794-6900 • 760-802-2400
20% Offto LAX and
Orange
County
Airports
Del Mar area &
Solana Beach..$34
Encinitas ....... $39
Carlsbad ........ $49
Del CabUP TO 4 PEOPLE RIDE FOR THE
PRICE OF 1 ANYWHERE
EMERALDISLE
GOLF
660 So. El Camino Real
Oceanside
760-721-4700
PUBLIC GOLF COURSE
2 play for
$38Not valid with any other offer discount or
on holidays. Must present ad. Cart
included. Valid everyday Expires 12/4/03
Specializing in: • Carpet restretching & repair
• 24 hr flood sedrvices • 3M Scotch Guard Protectant
• Area rug cleaning • Pet damage/Odor removal
• Corrective cleaning • Commercial rates available
CALL TODAY!
CLEAN TODAY!
$5 OFF
Any 2 Lunchesor Dinners
Not available with any other special or
coupons. Not available on regular or
Jewish holidays. $5.95 minimum
purchase Expires 12-4-03Matzo Ball Soup
Chopped LiverKnishesBlintzes
Noodle KugelPotato
Pancakes
GreatSandwiches &
Full CourseMeals
1486 Encinitas Blvd. 1-888-656-DELI www.hershelsdeli.com
Stay one night at regular
price and receive the
second night at
Offer valid on one-bedroom
suites only Not valid on holi-
days or with any other offer
Expires 12/4/03
$1999+ TAX
SUBSTITUTIONS ADDITIONAL CHARGE
FAMILY SPECIAL
1 LARGE CHEESE PIZZA,
BUFFALO WINGS,
LARGE CAESAR
BOX OF COOKIES
Expires 12-4-03
PIZZICATOG O U R M E T P I Z Z A
Traditional Favorites
Gourmet Creations
Fresh Salads
Panini Sandwiches
Wine & Microbrews
252 N. El Camino Real
E N C I N I TA S 760-635-2800
2 Topping
LARGEsave up to
$6.00
$13+ tax
Valid on
“Create Your
Own” pizzas
only One
coupon per
order Expires
9/25/03
2 Topping
MED.save up to
$3.50
$10+ tax
Valid on
“Create Your
Own” pizzas
only One
coupon per
order Expires
9/25/03
With cart anyday
1351 Orange AveCoronado Island -San Diego, CA
800-229-2032 www.elcordovahotel.com 619-435-4131
Steam Carpet & Upholstery Cleaning
STEAM America
OPEN7 Days
7am-7pm
1-800-967-8444
HURRY! OFFER ENDS SOON!
Any 3 Rooms& Hall
Any 5 Rooms& Hall
$3475Reg.
$59.95
$5495Reg.
$69.95
SOFA (REG. $69.95) up to 8 ft.$39.95
LOVE SEAT (REG. $59.95) up to 5 ft. $34.95
CHAIR (REG. $49.95) .......................................... $29.95
Stay one night at regular
price and receive the
second night at
50%OFF
Reg. rate
50%OFF
Reg. rate
Offer valid Sunday-Thursday off
regular room rates. Not valid on
holidays or in conjunction w/any
other offer expires 12/4/03
Big Bear Lakefront Lodge
40360 Lakeview Dr P O Box 4075
Big Bear Lake CA 92315
909-866-8271www.lakefrontlodge.com909-866-8271www.lakefrontlodge.com
TeethWhiteningSpecial
$299
On the Lake
Newly Renovated
1 Block to the Village
1/2 Block to Cowboy’sRestaurant
20 shops, 3 restaurants, pool w/courtyard & BBQ 1 blk to beaches
Retail Value $600
Void with any other offer
Expires 12/4/03
ignite the white
Razan Daccak, D.D.S.
General Dentistry with a special interest in
Cosmetic Dentistry
Solana Beach
Dental Group
665 San Rodolfo
Dr., Suite 117
Solana Beach
858-755-7234
www.solanadental.com
• Licensed & insured
• NO steam or shampoo
• Free spot cleaning
• Deodorizingg
• Deep brushing & cleaning
• DRIES IN 1-3 HOURS
Don’t settle for an amateur
760-224-9999No hidden charges
5 Areas
Entire House
Free carpet & protector
$6995
$9995
(up to 2,000 sq. ft.)
FREEStay 1 night,get 1 night
Based on availability Not valid
with reservations made at
higher rate Offer ends 12/04/03
UNIQUELY SECLUDED IN THE OCEANSIDE HARBOR
Breathtaking Views • Spa Rooms and
Fireplaces Full Kitchens
2008 Harbor Dr. N, Oceanside
800-252-2033 760-722-1561
FREEStay 1 night,get 1 night
Based on availability Not valid
with reservations made at
higher rate Offer ends 3/31/04
THE ONLY BEACHFRONT MOTEL/HOTEL IN DEL MAR!
• Affordable rates • Barbeque • Refrigerator • Walk to Del Mar Village
DEL MAR MOTELOn the Beach
1702 Coast Blvd. 800-223-8449
delmarmotelonthebeach.com
MARK’S DRY CARPET CLEANING100%
Satisfaction
Guaranteed
20 Years
Experience
Simple the
BEST
PAGE
50% OFF COMBO BUYS!2nd paper
perwk
perwk
hot news
1
1
2
3
4
5
6
7
4
5
6
7
8
BannerAdvertising
cost per month3 rotations max
Call for detailsThe Coast News Group
760.436.9737
$300728x90 pixels
$350400x400 pixels
$150150x65 pixels
$275300x250 pixels
$225300x250 pixels
$200300x250 pixels
$150300x250 pixels
8 $125300x250 pixels
FREEAll published print
ads are published online
your pagepeel ad
here2
3• with 3 month agreement 10% off• with 6 month agreement 20% off• with 12 month agreement 30% offNOTE: Early termination will result in beingbilled the difference between discounts contracted for and discount actually earned.
28”
14”
28”
14”
If you are interested in running an article in our MARKETPLACE NEWS page please call
760.436.9737
Rancho Santa Fe NewsPick-up Rates
$168$9814”
28”
$442$302
$386$244
EDITORIAL COST
Buy Coast,
get Ranch
1/2 OFF!
14”
28”
All articles are posted online at:www.CoastNewsGroup.com
on the home page under the News tab and are
WEB SEARCHABLE!
Story: Client provides, we edit . . . no chargePhoto: Client sends photo . . . . . . no chargeStory: We write, you approve. . . . . . . . $150Photo: We take, you approve . . . . . . . . $50
Editorial charges do not apply to 2nd paper buy.Frequency discount: 6x = 10% 12x = 15%
The Coast News Group is offeringlocal businesses the opportunity to run advertorials on its newMarketplace News page.
NewsEventsWho’s NewsCrimeMarketplace News
MARKETPLACE NEWS
Articles are BW only. A 28” article is 700 words. A 14” article is 320 words. For articles with a photo,
the word count will be less.**In the sample above, the 3 col. x 4” photo reduces the word count to 350
(approximately 30 words per column inch size of the photo).
Two sizesavailable!
28” and 14”SPACE COST ONLY - OUR LOWEST RATE
Rancho SantaFe News:30,000 readers
CoastNews:
80,000 readers
Publication dates:May 20: deadline May 11June 17: deadline June 8July 29: deadline July 20August 26: deadline Aug. 17
September 23: deadline Sept. 14October 21: deadline Oct. 12November 18: deadline Nov. 9December 16: deadline Dec. 7
92055
760-436-9737
108,000Affluent Readers
Coast News • Rancho Santa Fe News
#1. FULL RUN: Oceanside thru Carmel Valley plus Vista, San Marcos Qty: 26,750 - $1,070.($40 per thousand)
#2. NORTH ZONE: Oceanside thru LaCosta, plus Vista, San Marcos Qty: 15,000 - $675. ($45 per thousand)
#4. SOUTH ZONE: Leucadia thru Carmel Valley - Qty: 15,000 - $675. ($45 per thousand)
#6. CENTRAL ZONE: Carlsbad thru Solana Beach Qty: 15,000 - $675. ($45 per thousand)
THE COAST NEWS
RANCHO SANTA FE NEWS
FREQUENCY DISCOUNT:6x’s = 10% Q 12x’s = 15% Q 26x’s = 20% Q 52x’s = 25%
Deliver inserts to: Advanced Web Offset2260 Oakridge Way, Vista, CA 92081 • 760-727-1700
Mailed to all residents inRancho Santa Fe & FairbanksRanch. Mail home delivery toSantaluz area and Rancho Pacifica areaQty: 10,000 - $600($60 per thousand)
Insert Prices and Circulation by Zip
Oceanside: 92054, 92055, 92056, 92057, 92058 - 7,475Carlsbad: 92008, 92009, 92010, 92011 - 5,325Encinitas: 92024, 92007 - 9,000Vista: 92083, 92081, 92084 - 750San Marcos: 92069, 92078 - 750Solana Beach: 92075 - 1,335Del Mar - 92014 - 1,625Carmel Valley - 92130 490
Prices for inserting onlySee your rep for print quote
COAST NEWS
TOTAL: 26,750
RANCHO SANTA FE
Rancho Santa Fe: 92067, 92091 - 7,219Santaluz Area: 92127 (CR 52, 53) - 1,081Rancho Pacifica Area: 92130 RR (011) - 500Other: Racks and re-stocks - 1200
THE COAST NEWS GROUP
TOTAL: 10,000
Insert MechanicsThickness:Maximum Thickness = .00625"or 1/16"Min Thickness = .0040" orStandard Bond Paper
Flat Size:Maximum Flat Size = 8.5" x 11"(with 15" being the leading edge)Minimum Flat Size = 4.25" x5.75" (with 5.75" being the leading edge)
• Inserts cannot exceed the sizeof your main product by morethan .5" in either direction.
• No accordian folds accepted• Insert placement is random
and not page specific
THE COAST NEWS GROUPThe Coast News • Rancho Santa Fe News
PUBLICATION DAYSThe Coast News comes out every Friday
Rancho Santa Fe News comes out every other Friday
EDITORIAL CONTENT DEADLINESThe deadline to get something into our publications is 10 days prior to publication.
PRESS RELEASESIf you have a press release you would like to get in to either paper, send it to Community News Editor
Jean Gillette at [email protected]. Generally, less is more. The longer the item, the morelikelihood of some of it getting cut so it's best to make it short and sweet when possible. If you are send-ing a photo, please send a jpeg and include the full names of anyone pictured from left to right. We don'trun photos without IDs. Also, please specify which publication(s) you would like your release to run in.
We only run releases one time, and usually closer to the day of the event you are promoting.
CALENDARIf you have an event you'd like listed in our Community Calendar, please send your Who, What, When
and Where to [email protected] at least 10 days prior to publication.
STORY PITCHES/EVENT COVERAGEIf you have a story idea to pitch, would like to request coverage by The Coast News Group or Rancho
Santa Fe News, contact Eric Murtaugh directly at [email protected]. If you need to speakwith Eric, call him at (760) 436-9737, ext. 109.
ADVERTISING INFORMATIONThe primary e-mail for advertising inquiries is: [email protected]. The deadline for the Coast News and The Rancho Santa Fe News is Friday at 5 p.m.
The advertising rate card and media kit are available for download online at:http://thecoastnews.com/pages/advertising
Call 760.436.9737
How to get YOUR NEWS in...The Coast News & The Rancho Santa Fe News
ADVERTISING MADE SIMPLE,INVESTING IN A BAD ECONOMY
When the economy heads south, 75% of U.S. companies respond by cutting back, hunkering down, and trying to "tough out" the tough times.
Advertising is the first expense that gets eliminated.
1) Your "share of voice" becomes multiplied as the advertising noise reduces.2) Your "share of mind" is often uncontested for months at a time. During these times your more timid
competitors will fall behind and likely never catch up.Take a look at this graphic.
It´s a summary of the McGraw-Hill Research study of the 1981-82 economic recession in the U.S. The study analyzed 600companies covering 16 different SIC industries. Year one on this graph is 1980. Year six is 1985.
There are TWO really important ADVANTAGES to AGGRESSIVELY ADVERTISING during economic recessions.
Excerpt from "Advertising Made Simple Investing in a Bad Economy" By Chuck McKay From allbusiness.com.
You´ll note that the aggressively competitive companies repre-sented by the black bar had only a slight edge over their competi-tors in the years leading up to the recession.Their sales growth wasin the middle of the pack as the recession hit. But while their com-petitors cut back in year one, or year two, or both, they continued toinvest in getting their message out.
These firms grew nicely during the recession, but the real newshappened in the two years following the end of the economic down-turn.
Two years into the recovery, the competitors who did cut backhad all stalled out at levels the aggressive companies had blownpast during the recession. By the end of 1985 the companies thatdidn´t cut back had grown a whopping 256%.
During the recessionary period 1989-1991 Kraft salad dress-ings, Jiff peanut butter, Bud Lite, Coors Lite, Pizza Hut, and TacoBell were in the aggressive group which increased advertisingexpenditures. Jell-O, Crisco, Hellman´s, Green Giant, McDonalds,and Doritos cut back on advertising during this period. Predictablythe first group had showed growth during the recession rangingfrom 15% to 70%. The second group´s sales dropped 26% to 64%
During our last economic downturn, while aggressive mar-keters such as Proctor and Gamble took advantage of reducedmedia rates to expand their advertising program, K-Mart decided to
decrease advertising during September and October, 2001.The result? K-Mart sales dropped a resounding 5% dur-
ing October. By late fall the company had lost far more in sales thanit had saved in marketing expense.
At least a dozen other studies ranging from 1923 through 1991show nearly identical results. Meldrum & Fewsmith showed in aseries of six studies that, for all post World War II recessions, thosefirms that kept advertising aggressively increased profits as well asgross sales during the recession.
It's important to remember that during a recession consumersdon´t stop buying. They become more selective. They look muchharder for "value" in their purchases. They are going to buy fromsomeone. They're likely to buy from businesses that they know andlike.
Make sure they know you.The more visible you are, the more confidant your customers
and prospects become. The more they are reminded of your legiti-macy and staying power, the more they'll be inclined to believeyou'll be there for them tomorrow.
Remember too that during any period of economic downturnyour best customers become someone else´s best prospects.When you stop inviting them to do business with you, a moreaggressive competitor may become much more attractive.
PRINT PRICINGSINGLE SHEET 8.5” X 11”
INSERTING SPECIFICATIONS
70 # GLOSS COATED / 75 # UNCOATED
Product Turnaround Time - Allow 5-8 DaysPlease allow maximum turnaround time
for 75# Uncoated products
The following list will better explain our machine inserting specifications:
• Maximum Thickness .......................................0625” (1/16”)• Minimum Thickness ........................................00400” (standard 20# Bond paper)• Maximum Flat Size ........................................ 8.5” x 11”• Minimum Flat Size ......................................... 4.25” x 5.75” (with 5.75” being the leading edge)
• Inserts cannot exceed the size of your main product by more than .500” (1/2”) in either direction• No accordion folds• Insert placement is random (non page specific)• Maximum of 5 inserts into your main product before requiring an additional pass
Inserts that vary from these requirements will be charged an increased rate on a per thousand basis notto exceed the cost of hand inserting. Understand that there could also be production delays for insertsthat do not meet these specifications. Please check with your sales or customer service rep if theinserts you are selling are outside the specifications listed here. Specific placement or unusual insertingrequest will be quoted on an individual basis.
Quantity (thousands only) ....................... Price/M5,000 - 9,000 ....................................... $77.0010,000 - 19,000 ................................. $54.0020,000 - 29,000 ................................. $38.0030,000 - 49,000 ................................. $37.0050,000 - 99,000 ................................. $28.00100,000 - & Up ................................... $25.00
4 COLOR on Both Sides
PRICE Includes Shipping to One Destination
Additional Options
BLEEDS Available
FOLDING Available
PERFORATION Available
Malin Lovqvist-Doyle
Craig Weatherwax
Gems N Loans
Ever After Scrapbooks
Jennifer Erzinger
With three store locations in North County, we have been particularlypleased with the results from advertising in the Coast News. The
company utilizes a special, sophisticated electronic tracking servicethat reports actual readership response to ads through special
phone numbers, and the Coast News consistently shows up as aneffective source for pulling customers into the stores.
— Gems ‘N Loans3753 Mission Avenue, Oceanside 760-429-7282
The Coast News has by far produced the best resultscompared to any other print advertisting Ever After has
tried. We were able to capture new customers as well asreach some who hadn't been to the store in awhile!
Thanks Coast News!— Ever After Scrapbooks
1954 Hacienda Drive, Vista, CA 92081 760-630-2767www.everafterscrapbooks.com
During our first year here in Encinitas, we advertised every week inthe Coast News. By the end of that year everyone we spoke to had
heard of our name! After 4 successful years, we believe CoastNews was instrumental to building our local name recognition.
Thanks CN! — Malin Lovqvist-DoyledeepFLING Jewelry
466 N Coast Hwy 101, Leucadia, CA 92024(760) 942-4254 www.deepFLING.com
“We do a huge world-wide on-line business, but when I want toreach out to my local customers there is no better vehicle thanthe Coast News. The personal touch they embrace is the same
way I have built my business, so it's a great match.”— Craig Weatherwax
Oceanside Photo & Telescope918 Mission Ave, Oceanside Ca 92054
T: 800-483-6287
“Beachfront Only Vacation Rentals turned to the Coast Newswhen we wanted to advertise our properties to all the localbusinesses and our very own San Diego residents that just wantto escape to the beach with their families and friends. The CoastNews has definitely helped the community's awareness of ourcompany and has inched us closer to our mighty goal to becomea 'household name'.” — Jennifer Erzinger
“What Advertisers Say About Us.”
William (Bill) Setterlund, CPA
Jarrod
Doug O’Connor, Owner
Jeff Hayes
Joseph Carrillo
“What Advertisers Say About Us.”
“The Coast News provides us with the opportunity to efficientlytarget our market for our sellers. It also has a longer “shelf life”
than other newspapers that we utilize. Our marketing directorfinds the staff at the paper to be very responsive and helpful.”
— Jeff HayesBranch Manager
Coldwell Banker Encinitas/La Costa (760) 213-0190
“Choosing to go with the Coast News (group) was a really goodchoice that has allowed us to talk directly to our customers in
the area. We're already seeing results within the first two weeksof our campaign. Additionally the staff has made the process
incredibly easy.”— Detour Salon
594 S. Coast Highway 101 , Encinitas • Ph.: 760 634 1999
At Massage Carlsbad, we have used the Coast News to fill all ourclasses and special events. We get tremendous communityresponse every time our name appears in print.
— Doug O'Connor, Owner, Massage Carlsbad2750-B Roosevelt St, Carlsbad, CA 92008
760-908-9930
We have been running our small display ad in the Coast News forthe past three years. The response from individuals interested inobtaining new career skills has been excellent. Thank you CoastNews! — William (Bill) Setterlund, CPA
THE ACCOUNTING ACADEMY1635 Lake San Marcos Drive Suite 108, San Marcos CA 92078
Tel: 760-510-1990 Fax: 760-510-1922
"We always have a great response when advertising with TheCoast News. The Coast News is a great local paper."
— Joseph CarrilloCarrillo Pottery
4915 El Camino Real, Carlsbad, Ca 92008760-730-3430
Save 50% or more - Call 760.436.9737 for more information
Special pricing — Limited time only!
80%
RSF - Zip Codes 92067 / 92091
80% readershipSantaluz - 92127-RR052/RR053
78% readership
TOTALREADERSHIP*
*19-0312 Consolidated Supplemental Readership Study The Circulation Verification Council interviewed 431 residents in the primary market areas indicated in publication’s CVC audit report. The purpose was to iden-tify the number of residents who indicate they receive the publication on a regular basis, identify the number of residents who read or look through the publication, and gather readership study information usefulfor advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software 2009. The population studied consisted of adults age 18 and over, living in households with-in the survey area. Within this area, each household and each adult within the household had a known (or “non-zero”) probability of being selected for the sample. Interviews were conducted solely with pre-desig-nated respondents and no substitutions were permitted. The verification and readership study took place throughout the audit cycle between the hours of 5:30 PM and 8:30 PM and 10:00 AM and 2:00 PM. Initialinterview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed interviews is required with no more than one interview per household. InterviewProcedures: To ensure the highest degree of comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked. Interviews were conducted by CVC with super-vision, interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four weeks to minimize the impact of weather and/or special news stories. Every effort was made toensure that interviews were assigned randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where appropriate, data was balanced and/or weighted byZIP code using up-to-date known demographics: gender, age, number of adults in household and ethnicity in those cases where one minority comprised no less than ten percent of the total population.Non?responses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all pre-designated respondents. The telephone rang a minimum of six times eachtime a number was dialed before the attempt was classified as a “no answer.” Each number was dialed at different times and, as necessary, on different days. Every effort was made to surmount language, cultural,behavioral and other barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis. At least one callback attempt per respondent was made on a weekend. During theinterview process, no questions were asked prior to the newspaper readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and general warm-upquestions designed to put the respondent at ease. Warm-up questions did not include any reference to the publication itself or the nature of the study. This study followed recommended guidelines developed inpart from the Advertising Research Foundation (ARF) newspaper readership guidelines. Survey totals may not equal 100% due to rounding. The Circulation Verification Council estimates that all the information inthis survey has a maximum error margin of +/-2.5 (at the 95% confidence level). PRESENTED IN ROTATIONAL ORDER (ZIP CODES 92067, 92091) (PARTIAL 92127 / RR052-RR053) 1. The Rancho Santa FeNews is distributed every other Friday in your area. Do you or someone in your household normally read or look through The Rancho Santa Fe News? YES 340 78.9% NO 91 21.1% 1. Rancho Santa FeReview is distributed every Thursday in your area. Do you or someone in your household regularly read or look through Rancho Santa Fe Review? YES 298 69.1% NO 133 30.9% 1. Rancho Santa Fe Record isdistributed every Thursday in your area. Do you or someone in your household regularly read or look through Rancho Santa Fe Record? YES 215 49.9% NO 216 50.1% — CVC Audits Rancho Santa Fe Review also
ATTENTION:RANCHO SANTA FE ADVERTISERS
New independent audit completed - results below!We’ve sized up the competition for you.
plus
PAY MUCH LESS.70% TOTAL
READERSHIP*
we’ve added
500 homesin the
RANCHO PACIFICAarea - making our reach & readership even HIGHER!
GET MUCH MORE.
RSF - Zip Codes 92067 / 92091
85% readershipSantaluz - 92127-RR052/RR053
28% readership
2009 AFCP “Best of the Best” Awards Contest
“The New Face of Heroin”Three-Part Series
“Great presentation, gripping writing.This piece made a difference
in the community.”The AFCP is comprised of 3,000 newspapers
from across the United States.
General Excellence
CommunityService/Editorial
The Coast News • Rancho Santa Fe News [email protected]
THE COAST NEWS GROUP
760-436-9737
APRIL2009
VOL. 23, NO. 31 MAKING WAVES IN YOUR NEIGHBORHOOD NOV. 21, 2008
PRSRT STDU.S. POSTAGE PAIDENCINITAS, CA 92024
PERMIT NO. 94
THECOASTNEWS
.com
VOL. 23, NO. 31
MAKING WAVES IN YOUR NEIGHBORHOOD
NOV. 21, 2008
PRSRT STDU.S. POSTAGE PAIDENCINITAS, CA 92024PERMIT NO. 94
THECOASTNEWS .com